Real Estate Business Cards: The Do’s and Don’ts

Real estate business cards can do wonders for your business. Here’s a guide on the do’s and the don’ts when it comes to your calling card.

Believe it or not, swapping business cards with someone is a practice that’s over 600 years old. While the world is going digital, conferences, meetings, and offices are still investing in business cards because they still work. If you’re in the real estate business, having real estate business cards on you at all times could help you win business and generate leads.

In the home and housing industry, word of mouth or personal contact are 80% more effective than traditional marketing. Meeting someone who you’re going to work with builds trust and helps to ease communications. For someone in the real estate industry, knowing your clients personally allows you to cater to them individually.

If you’re trying to figure out what you should leave with potential clients, a great business card will pique their interest. Here are some of the main Dos and Don’ts for real estate business cards.

Do: Focus on Design

Your business card should be able to communicate what your business is about through every element on the card. There’s not a whole lot of space to deal with, so you need to be economical. You also need to consider what kind of business you are.

A simple, easily legible card with a sans serif font, black on white, is easy to design and lets you turn your focus back to your work. If you’re the kind of person who gets straight to the point, your real estate business cards should say that.

If you’re focused on family homes or apartments for a younger crowd, you can be a little more relaxed and be colorful. Beautiful design can speak volumes.

Make sure you have all of the essentials on there. You need to have three ways for people to contact you. An email address, a phone number, and your office address work for this.

Be sure you’ve got a website listed on it and make sure you’ve updated the design before you start sending people there. If you have professional social media, you can swap this out for your office address.

Get to know about cardstock. It makes a difference in cost of pennies, but weight matters when you hand people a card that’s physically different than others.

Different regions have different licensing schemes, so you may have to include your MLS number. If you’re a member of NAR, you need to include the term as “REALTOR(R)”.

Don’t: Ignore Trends

Look at any major website and you’ll notice that there’s lots of white space around. Website design has caught on to the fact that clutter, animation, and lots of extra features aren’t always attractive to people.

Cluttering your card is just as much of a turn off as a cluttered office.

If you still have a fax number listed on your card, you might as well be handing potential clients a carrier pigeon. No one is using fax except the most outdated offices on the planet.

Once you’ve included your most vital contact info, everything else is up for the chopping block.

Do: Brand Yourself

You’re competing with a whole lot of other real estate professionals when you’re out there talking to clients. Even if you say the right things and have the right experience, people are fickle and you could end up losing out to someone who has a stronger brand.

People need to hear your name three times before they remember you. Seeing your face is an added bonus. Get a professional headshot done and consider including it on your card. For under $200, you should be able to get a series of photographs to use on your website and print materials.

Some networking events have booths where you can get them done for free.

See if you can hire a friend or a young designer to create a simple logo for you and your brand. Use it on everything you print out and on your website.

Don’t: Overlook Industry Standards

If you have a lending partner or work with a larger company, co-brand with them. It could add a lot of clout to your own brand and help win over clients who are wary about working with a name they don’t know.

If there are compliance regulations that are important to your broker or larger firm, make sure you follow their lead. You don’t want to ruin a relationship with a business card.

Your real estate business cards have a purpose. While most cards are made of the same paper weight at the same size, the industry is moving forward. More people are having oddly shaped, square, or even metal business cards made for their real estate business.

Think about ways to differentiate yourself from the rest of the pack.

Do: Make Each Exchange Count

If you’ve got the design down and have branded yourself well, you just need to get your real estate business cards into the hands of your clients. Everything else from here on relies on personality.

If you’ve never had a business card to hand out before, it can feel a little awkward. Be polite if you’re in the middle or end of a conversation. Ask if you can hand them your card.

Handing out without the right attitude will get your card thrown out with the trash. A good delivery will get that card in their wallet and later into their contacts.

If you’ve had a great conversation, this is a natural move. If you’re not sure, tread carefully.

Get a feeling for the dynamic. If this is someone you admire or who has more of an impact than you do, ask gracefully. If this person is your equal, ask confidently.

If you feel like you’ve got more of an impact than the person you’re speaking with, don’t show it at this moment or your card will end up being tossed immediately.

Don’t: Waste Your Cards

Get to know who you think you’ll be working with in the future. Establish some sincere connections and take the time to reach out first to people who you exchange cards with,.

Don’t waste cards on someone you don’t think you’ll do business with unless you really hit it off and just want a way to become friends.

Real Estate Business Cards Can Make An Impact

If you get good at handing out your cards, you could be racking up leads everywhere. Exchanging cards means you have the chance to reach out first and see what you can do for something. The whole process is win-win.

If you’re ready to find the perfect card for your brand, contact us to learn about the latest design trends.

 

March 5, 2018
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The Ultimate Calling Card: Why Your Business Card Design Speak Volumes

The Ultimate Calling Card: Why Your Business Card Design Speak Volumes

Calling Card: Why Your Business Card Design Matters

Your business card is going to be the thing people refer to as they consider calling you to use your services. Does your business card design say “hire me”?

The reports that you may have heard about the death of the business card are greatly exaggerated. Business cards are just as important as ever, and so is business card design.

In fact, it’s more important than ever to have an efficient and engaging business card, even in this world of digital-everything.

Here are some of the things that a professionally designed and printed business card says about you.

“It’s Great To Meet You. Truly!”

In this day, you might be shocked to know how much business is still done and how many leads are acquired via good old-fashioned face-to-face networking.

In fact, consider these stats:

  • The close rate for in-person meetings is 40%
  • 85% of jobs are filled through networking
  • 72% of people say their impressions are impacted by how someone appears and their handshake.

The tasteful exchange of a professional business card is still a deal-breaking or making step in meeting someone, whether it’s a would-be client or would-be boss.

Millenials Love Business Cards

There is also a giant myth out there that Millenials don’t appreciate or like business cards. Nothing could be further from the truth.

They’re a generation that’s grown up with digital requests every single day. “Add me,” “Follow me,” “Like me,” “Share me.” So this piece of tangible connection is still a bit novel to them. They’re far more likely to examine the card thoroughly and keep it.

This generation, surprisingly, has a real love affair with paper and print. They’re more likely to respond to old-school paper things that Generation Xers took for granted, like business cards, greeting cards, and public libraries.

“I’m a Professional”

Professional business card design can also instantly help you stand out as a serious professional and someone to be taken seriously.

A bad card is arguably worse than no card at all. Many people will think, “If this person claims to be a pro, but didn’t put any serious thought or money into their business card design, it’s probably indicative of how they treat everything else.”

But if you’re presented with an impressive card, you’re going to feel impressed. You will instantly put this new acquaintance in a different thought-space than most other people you meet.

They will be fresher in your mind when you’re in need of their product or service or need to refer a friend their way.

Simply put, cheap cards make you look cheap. And not cheap and in an “affordable and good value” sort of way. Cheap as in, “Low quality and cheap for a reason.”

I Know How to Blend New Media and Old-School Tactics

Another misconception is that you hand someone a business card and wait/ hope for them to call. That may have been how things were done 15 years ago, but no longer.

Business cards don’t replace digital forms of communication, they complement them, perfectly.

If you have a current offer or promotion, you need to create a custom business card design just for this promo. And your card needs to feature the offer and a specific call-to-action.

Don’t just send people to a static landing page. That’s a good way to waste traffic. Instead, send them to a custom landing page that matches the exact same look, feel, and branding as the card.

Also, make sure your offer is front and center. If your card-recipient is promised a free consultation and the landing page makes no mention of a free consultation, your target is going to think they have arrived in the wrong place and leave.

Use a custom landing page, with a specific headling and greeting. Also, make sure you use a simple URL like YourBusiness.com/YourOffer. That way it’s easy to type in with no mistakes, and you can use the custom URL to track your results.

I’m Organized and Efficient

A messy and cluttered business card doesn’t help you come off as professional. If your card is a mess, you look like a mess.

Of course, with so many possible touch-points in today’s workplace, your business card could have your

  • Name
  • Phone number
  • Website
  • Email
  • LinkedIn, Facebook or Instagram
  • Tagline
  • Picture

The challenge of smart business card design is getting as much information as possible across, while still keeping a simple and clean look.

One “hack” that a lot of people are embracing is the QR code. That way, people can just scan your card with their smartphones to get all of your contact information, yet you’ve left room for brilliant design or artwork on the card itself.

“I’m Better Than the Other Guys”

This is really a way to differentiate yourself from the competition and stand above them.

Let’s say you’re thinking about hiring Company A or Company B. The rep from Company A was nice enough and you’ve got their pretty standard business cards somewhere in your desk.

But, the sales rep from Company B gave you a very cool metal business card. It’s still on your desk because you’ve shown at least 3 people how neat the card is.

Who do you think will get the account?

It’s important to stand out. That being said, don’t look like you’re trying too hard. People have experimented with various levels of shapes and sizes for their business card design.

Don’t go too far out into left field. Your card needs to stand out, but never at the expense of your targets being able to pocket and carry your business cards.

Let’s Talk About Your Business Card Design

Since 2003, we’ve been the leading specialist in metal business cards, in a wide variety of metal finishes including gold, black, copper and stainless steel, as well as spot colors and custom die cut shapes.

What can we do for you? Find out by clicking here for a free quote today!

January 31, 2018
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Why Small Business Owners Need Beautiful Business Cards

Why Small Business Owners Need Beautiful Business Cards

Are you debating whether business cards are a must for you? Read here to learn why small business owners need beautiful business cards.

With nearly 30 million business cards printed daily, there is clearly still a big market for these cards.

While it may seem like everyone connects digitally, the ease can make it less personal and less memorable. When you have a great conversation with someone who hands out beautiful business cards, you remember that interaction for a while.

Whether you go to a lot of business conferences or live in a small community, you never know when you’re going to run into someone to do business with. Having to tell someone that you don’t have a card or write your number on a scrap piece of paper just seems unprofessional.

You could be losing business by not having a card. Here are 4 reasons why you should have beautiful business cards made for your company.

1. Think About First Impressions

Your business cards allow you to say a lot about the business you do without having to sell it all on words alone. While people talk a big game, pulling out a perfectly designed card says that you’re professional.

You can also use them to describe a little bit of your personality. If you work in a creative field, your business cards can say a lot about who you are and what you do. A card that stands out will end up on the top of the pile.

2. Personal Yet Cost Effective

Handing a business card to someone gives them a personal reminder of your interaction. If you write an additional piece of information on the back for them, it seems even more special.

You can be getting cards for as cheap as 10? or less. Why not hand one out and make a great statement that stands out from the pile of digital requests and spam they’re getting on a daily basis?

3. You’ll Look Prepared

You can help seal the deal on the casual conversation when you pull out your business card. By handing out a card, you turn small talk into a business conversation and build trust.

When the person you’re speaking with sees your name and contact in ink, they’ll connect you with an image of professionalism.

4. Easy to Be in Touch

Not everyone carries a pen and spare paper on them. Then once you hand that paper over to someone, how do you know it won’t get mixed up with a bunch of other scraps to be forgotten about forever?

Giving someone a clearly marked card with your information makes it easy for them to get in touch with you and remember your name. You won’t have to worry about your number being entered incorrectly in their phone. It’s all on the card.

Beautiful Business Cards Lead to More Business

Handing out beautiful business cards allows you to stand out from the pack. A well-designed business card can be a piece of art.

If you’re ready to create the perfect business cards that reflect your business’s uniqueness, contact us to get started or fill out our quote form for a free quote.

January 16, 2018
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Top 4 Entrepreneur Characteristics of a Business Owner

Starting your own business isn’t easy. Those who have been successful share 4 major entrepreneur characteristics that get their business off the ground.

Entrepreneurship has long been a key characteristic of the American Dream. Starting a business enables you to be your own boss, create employment opportunities and fuel economic growth.

However, entrepreneurship is all but a rosy journey.

The statistics tell a grim story. Only about 20 percent of businesses live long enough to celebrate their first birthday.

Clearly, business owners need more than a ground-breaking products or services to build successful companies. They also need impeccable entrepreneur characteristics.

In this article, we’re sharing the top four traits you need to succeed as a business owner.

1. The Ability to Solve a Problem

You’re dead wrong if you think entrepreneurship is all about setting up a retail store and selling just about any consumer product.

Entrepreneurship is all about offering a product or service that solves a particular problem facing your community. To create such a product, you need to be a natural problem solver.

Think of any great companies and you’ll see a problem being solved. Take Amazon, for instance. Its founder, Jeff Bezos, wanted to make it easier for people to buy books with a few clicks. Today, the company’s is the world’s largest online retailer, and it has made shopping incredibly easier.

Look around you and identify the problems people are facing and try to provide a solution.

2. A Passion for Entrepreneurship

Even though colleges and universities have been offering entrepreneurship courses for as long as higher education has been around, education alone won’t make you a successful business owner.

You need to be passionate about entrepreneurship. This passion is not acquired in school. It’s a deeply personal trait that only you can nurture.

You have to be passionate about your product or business. More often than not, it’s passion that will keep you from burning out when you need to put in the long hours. Passion will keep you going even when nobody believes in you.

3. A Love for Taking Risks

In many ways, starting a business is a risky move.

Perhaps you’ve cashed out your 401k, taken out personal loans and even borrowed from friends in a bid to raise enough capital to start the business. If the venture fails, you stand to lose a lot.

Given these circumstances, quitting while it’s still not too late can be a tempting prospect. But if you quit, you don’t deserve to be an entrepreneur.

Entrepreneurship is about having the courage to defeat the fear of the unknown and dive into uncharted territory. Your love for taking risks must remain unshaken.

4. Eloquence and Professionalism

To wind up this list of entrepreneur characteristics, we’re discussing the power of eloquence and professionalism for business owners.

You see, it’s the dream of every entrepreneur to build billion-dollar empires. To achieve this, you need to lead a team of talented employees, and seek more funding. Inevitably, at some point you’ll need to pitch your business to investors. But how will you do this successfully if you don’t ooze eloquence and professionalism?

You need to invest in great business cards, polish your sense of style and work on your speaking and presentation skills.

Final Thoughts on Entrepreneur Characteristics

Small business is the lifeblood of the American economy.

If you’re taking the bold step to start your own outfit, you now know the traits you need to be an accomplished and successful business owner. Solve a problem, be passionate, take risks and embrace professionalism.

While we can’t help you with the first three traits, we can help you cut a professional image. With our business card service, you’re sure to get a card that stands out from the rest.

Get in touch with us to learn more or call us at 877-337-2291.

 

December 18, 2017
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How to Create Better Quality Business Cards

How to Create Better Quality Business Cards

Having high quality business cards helps entrepreneurs set themselves apart as professionals. Here’s what you need to for a better first impression.

Running a business comes with many responsibilities and making sure you have awesome business cards to present your customers tops the list.

And even though our world is leaning toward a more paperless environment, business cards are still a core necessity for businesses to market properly. It’s all about that first impression.

If you’ve found yourself in a position where you need to create quality business cards, but don’t know where to start, you’ve come to the right place. Here, we’re discussing creative techniques and design principles to get you started. Keep reading to learn more.

Don’t Use Up All the Space

Sometimes a simple statement is quite enough. If you think you can get away with a trademark logo or other simple design, do it. There’s no need to use up the whole card, especially if your business is well known. Save the ‘whitespace’ for a presentation of your business card.

Using quality cardstock or other material will make an impact with a card design that doesn’t take up a lot of space. Allow your business card to do all your marketing for you.

Use Creative Shapes

We’ve moved on past the olden days when business cards were simply 3.5″ x 2″ rectangles.

Get creative with your cards and make them into all different shapes. Circle, square, even star-shaped cards will make your business stand out from the crowd. People may also be less likely to throw these cards away.

Illustrate

Whether you can come up with a drawing of your own or you plan to use graphics, it’s important to consider illustrations for your business cards.

Illustrations will add significance to your cards in light of the art they display. It will make them more memorable and perhaps even fun for the recipient to keep in their wallet.

Make light of your business with illustrations that employ your creativity and company values. It could help to stick it in people’s minds.

Make It Fun

Creativity is all about bringing out your inner child. Remember arts and crafts hour at school when you were young? Tap into that and make your business cards fun.

Create a business card that tells your customers and clients who you are and how silly you are at heart.

Be Funny

You can also be funny on your cards. Sarcasm probably isn’t a good idea but witty statements and silly questions are a good way to capture your card recipient’s attention.

Use the front of the card to ask a joke and use the back of the card to answer the question with your information there. You can be corny or dry, whatever your comedic taste.

Add a Photo

Some businesses could benefit from adding a personalized photo. This rings true for entrepreneurs and individual proprietors that are marketing themselves.

Putting a face with a name helps people to remember who they’re dealing with and it adds a personal touch.

Quality Business Cards

Creating unique and effective business cards is all about using your own creativity combined with professionalism. It’s not supposed to be difficult or scary to choose a business card design that will suit your business’ needs. Just prepare yourself for the wide varieties available.

If you truly want something unique in quality business cards, contact us. We’re here to help.

 

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November 29, 2017
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4 Essential Traits of Modern Business Cards You Need To know

4 Essential Traits of Modern Business Cards To Know

Modern business cards feature distinctive traits that make them worth sharing with people. Click here for four essential traits your cards should possess

Modern business cards are expected to perform many tasks in today’s competitive business climate. They need to communicate your brand and provide information clearly. They should stand out from a pile of cards collected at the same event or those left in a stack by a heavily trafficked area.

In the age of digital marketing, business cards are one of the last remaining pieces of collateral your company will distribute in the real world, as opposed to cyberspace. They need to be effective and different!

Here are four essential traits you need to consider in choosing a memorable business card.

1. Space

Modern business cards use their small space strategically. By including a website URL or a QR code on the card, you no longer need to include every detail like a mailing address or fax number.

Your target should be able to obtain all the information they need about your company at a glance: the logo, tagline, your name and email address, and website address.

2. Material

With such a short time to make an impression, details count. The feel and weight of a business card can make all the difference in making yours distinctive from others.

Metal business cards are a hot trend in industries like entertainment, design, and finance. Their solid weight and style make a singular impression of durability and sophistication. Simple card stock just looks flimsy in comparison!

People are also less likely to throw out metal cards: they become a cool conversation piece.

3. Font

It may seem self-explanatory, but make sure people can read the font on your business card. If you are handing out cards at an evening networking event where the lights are low, you don’t want people having to squint to figure out what they are reading.

Gothic and other elaborate fonts may look exotic, but they are no good to your brand if they cannot be understood. Modern business cards need to convey their message easily. Don’t make it harder than it has to be with a fancy, hard-to-read font.

4. Color

You come home from a networking event with a stack of business cards: which one grabs your attention? The one that looks different from the rest.

Surprisingly, a majority of business cards are still printed on paper in various shades of white. Unless your industry is very conservative like banking or law, why not stand out from the crowd with a bold choice in color? Black and metallic shades make a dramatic statement that refuses to be overlooked.

Modern Business Cards: One Chance to Make a Lasting Impression

In the internet era of fleeting impressions, you have only seconds to make a lasting statement on who you are and why someone should keep your contact information. By handing someone a business card with heft and style, you gain an advantage over your competition and make it more likely your prospect will keep your card and call you back.

For more information on metal cards which deliver results, contact us.  Our talented team of artists are waiting to help you with your next business card design. All artwork is free and we also offer free shipping in the US. Get a free quote today or call us at 877-337-2291

November 8, 2017
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Top 10 Networking Ideas for New Entrepreneurs

Brand new on the entrepreneurial scene? It’s time to start mingling. Here are the 10 best networking ideas for new and introverted entrepreneursFor new entrepreneurs, networking is the best way to build business relationships and get your name out there.
But it can be hard to stand out. How do you make an impression on potential investors and customers?

Here are some innovative networking ideas that are sure to grow your business:

Top 10 Networking Ideas for New Entrepreneurs

Formulate a Pitch

Your elevator pitch will make or break your business in its early stages. Keep it short and sweet.

Detail exactly what your business has to offer and why you are positioned to do it the best.

Make an Impression at Local Events

Attend networking events in your area and spread the word about your fledgling business. Dress the part, and know your stuff.

These events give you the opportunity to connect with your local client base. The more people you make an impression on at these events, the more profit you can make in the long run.

Scope Out The Competition

Part of successful networking is knowing the players in your market. What are other, similar businesses that may be more established doing to spread the word about their services?

This puts you in the position to offer what your competitors do not, allowing you to rise above the pack.

Unique Business Cards

Investors and industry professionals get handed dozens of business cards at networking events. If yours does not stand out, your company will probably be forgotten.

Metal business cards are a great way to impress your clients because they show that you are serious about becoming a leader in your industry.

Coordinate Your Own Event

Although attending public networking events can be great, they can be intimidating if you are just starting to network. Planning and executing your own event can be a great way to showcase your products and services.

Invite as many people as you want, and use the event as an opportunity to show your client base what your business is capable of.

Work on Your Conversation Skills

If you are a beginner at networking, you might find yourself forgetting your talking points or stumbling over words in front of high-level executives. Practice your conversation skills so that you come across as direct and intelligent.

Hand Out Promotional Items

Consider getting promotional items produced with your company’s logo on them. Pens, mousepads, and other useful items can make a substantial impression on your customers while acting as constant advertising.

Utilize Social Media

A major problem that some young companies have is an inability to connect with their consumer base. Social media is a great way to promote your brand and control your public image while engaging with potential clients.

Follow Through

Once you receive a potential client or investor’s contact information, wait two days and send them a follow-up email. Make it clear that their business is important to you and you will be more likely to seal the deal

Set Focused, Achievable Goals.

As an entrepreneur who is just starting out, it’s important to not spread yourself too thin. Do your research before attending any event and target those who are in the best position to help you grow your business.

For more networking ideas, please contact us! If you would like a free sample of our metal business cards click here.

September 26, 2017
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How Metal Business Cards Set You Apart

How Metal Business Cards Set You Apart

You need a business card that is unique and memorable. Learn how metal business cards make an impression and set you apart from your competition!

You want to find a creative way to set your business card apart from the competition, but you’re not totally sure how to do it.

Your business card is often the first marketing products a client receives from you. This first impression can hold a lot of weight. 

If the card is professional and well-designed, it tells the client that you’re professional and you take your work seriously. This builds trust with the client and makes them more inclined to do business with you.

But, setting your card apart can get a little tricky. You don’t want to do something so out there that you come across as unprofessional.

So, what should you do?

Should you change the font? Or the color? Or maybe rethink your logo?

Well, while all these solutions are worth looking into, here’s what we suggest: metal business cards.

Metal business cards are stylish, unique, bold, and eye-catching. But are they worth the investment?

Let’s take a look at how metal business cards can set you apart from the competition.

Make an Impression

There’s no doubt about it, a metal business card will make an impression on your clients, regardless of the industry you’re in.

Think about what happens when someone hands you a business card. Often times, you just chuck it in your wallet and forget about it.

Due to their shiny gleam and the way they feel, it’s pretty hard to just chuck metal business cards in your wallet without giving them a second thought.

And sometimes, this impression is all you need to edge out the competition.

Sophistication

Business cards are meant to represent your brand. 

For example, someone whose brand has a fun, youthful vibe to it will want to opt for a business card with bold and bright colors.

What do you want to represent with your brand?

If you’re trying to represent sophistication and luxury, then a metal business card is definitely the way to go.

They’re more high-class than a flimsy piece of paper. And, they can be printed in shades of silver, gold, and chrome.

Durability

Hopefully, you have some clients who are looking to do business with you for awhile.

If so, they’ll likely need to hold onto your business card for a long time. If this is the case, then a metal business card can be a huge benefit.

Metal cards are durable. They won’t fade or tear like traditional paper cards. And, because of their distinctiveness, they’re easier to keep track of.

Your clients will appreciate the benefit these cards provide them.

Unique Customization

If you’re looking to highlight your creativity or design abilities, metal business cards are a great option.

Metal is an extremely versatile material, meaning your creative options are pretty limitless.

You can incorporate raised text and high-quality images on your cards. Or, you could even cut out portions of the metal to create a unique design shape for the card.

Metal Business Cards: Wrap Up

Whether you’re the CEO of a large company or an independent real estate agent, a metal business card can really set you apart from the competition.

If you like the idea of metal cards but are not sure if you’re ready to commit to an order, click here to get a free sample. You can also call us at 877-337-2291 or email us at sales@metalbusinesscards.com

September 14, 2017
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8 Industries Buying the most Business Metal Cards.

As the premier designer & manufacturer of metal business cards in the world, we have a lot of clients spanning most every industry and title. We’re here to share our data on the industries and jobs where professional consistently seek to stand out through metal cards.  Let’s count down to the top 8 jobs and industries where having the right business card matters the most.

8) Entertainment Industry

The entertainment industry runs on personal branding & image, and having the right business card is a vital part of personal branding. Talent Agents, from big time sports & movies to small town talent & models. Night club, bar & premier restaurant owners & promoters. TV & Movie Producers, and event planners: Brand perception is often a deciding factor client use to decide whom to take a meeting with.

Black Metal Card

7) Designers, Photographers, Artists, and Design Firms

With Infinite design possibilities and microscopic level of detail, no card can better capture the unique creative talents of most artist better than metal cards can. In an industry that caters to visual stimuli, metal business cards are the ultimate display of art and design. Many customers will showcase their photos, artwork, or design capabilities directly on the card.

Metal Business Card

6) Entrepreneurs & Executives

As an entrepreneur, you have to hustle for every new lead and hustle to get shareholders like employees and investors to follow you. Many choose metal cards that hustle for them: A card that is a conversation starter, that is kept rather than discarded, gets the call, makes the sale.

As for Executives, when you’re the best at your game, you have the best business cards: metal cards.  Metal business cards are often gifted to executives along with a promotion, or as a sign of thanks or commemoration.

Entrepreneur Card

5) Salesmen & Saleswomen

Coffee isn’t the only thing reserved for closers. The reason women and men in sales across industries are turning to metal business cards has to do with the digital age we live in. Technology has shortened the sales cycle, meaning first impressions carry more weight than ever. A saleswoman with a metal card conveys experience, trust, and superior knowledge… everything you want in your supplier.

Metal business card

4) Manufacturing / Metal Workers

Manufacturing more than any industry experiences a true brand connection with metal cards. Metal Cards convey a high level of quality, precision, and durability – all words any manufacturing firm would want to be associated with their brand. Not only do our stainless steel cards go over well in manufacturing, but many in aerospace and automobile industries love our aluminum business cards and carbon fiber business cards.

Construction Business Card

3) Financial Advisors/Wealth Management/Investment Bankers/ CPA’s

This industry being near the top of our list is of no surprise, if anyone can realize the enormous ROI associated with metal cards, it’s the men and women whose calling is finance. When your job is to convince strangers to entrust you with their hard earned money, it’s imperative you convey a quality brand that showcases experience and trust, no card answers that call better than a metal card.

Metal Business Cards

2) Lawyers & Attorneys

This should be no surprise to anyone, metal cards perfectly complement the mahogany desks, genuine leather chairs, and fine tailored Italian suits that are often associated with law offices. Lawyers and Attorneys have a very particular image they need to uphold, they look no further than the finest looking cards money can buy.

 

1) Realtors

The interesting thing is that most of our clients in this Real Estate are not realtors dealing in luxury properties. Why? We common folk put our trust (and often life savings) in realtors to locate and negotiate our future homes. And because Real Estate is nearly 100% commission based, anyone with a premium metal business card immediately comes across as a successful agent that gets deals done.

Gold Metal Card

This list should give you a very good idea about the type of clientele that prefer and source metal business cards. If you’re a professional in any of these industries or deal with these industries, now you know what type of cards you need.

To learn more call us at 877-337-2291 or fill our free quote to learn more!

August 21, 2017
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6 Iron-Clad Reasons to Switch to Metal Business Cards

6  Iron-Clad Reasons to Switch to Metal Business Cards

Marketing nowadays is about taking the right steps to Stand out From the Crowd . Like writing 6 reasons when so many articles stop at 5.

Success has always been rooted in hard work, superior offerings, and commitment to stakeholders. But if you want to successfully MARKET in a world of a billion distractions, you need to be BOLD, be LOUD, AND be different.

Why? Across mediums, you have, on average, less than 2 seconds to make an impression. Yet in the digital age those same few seconds a prospect can become a post-sale followup, as we live in an era where first impressions more than ever attract, engage, qualify, and convince prospective customers to do business with us.

Which leads us to time honored tradition: You meet someone, you shake their hand, and business cards exchange. Metal Business Cards, with good reason, are becoming more and more a part of this transaction. If you don’t believe us, then read on to the top six reasons people are switching to metal cards in contrast to paper cards and why it is worth the investment.

  • You are your card, your card is you

For the same reason you spend hours perfecting every word on your resume, you should be spending no less than $75 on your business cards. Why? Just like spelling errors on resumes showcase a careless applicant, those 100 thin 8pt cards one could buy for $19.99 show an inexperienced, cheap owner that doesn’t give a damn about their own first impression. Both end up in the trash because they are trash.

Give this a try: Pull out a stack of business cards. How often does the quality of the card coincide with the quality (expertise, experience, confidence, trust) of the individual/brand/business?

When our customers hand out metal business cards there is no second guessing. A metal card design shows someone who takes their own time and money to invest in their brand. Metal cards show the recipient their own worth too, “Wow they think of me that much to give me this card”

If your card doesn’t stack up to your experience, confidence, and expertise, perhaps it’s time to try metal. (If you’re going with paper, we recommend no less than 20pt cards. Our customers often choose to supplement their metal card order with our 24pt tri layered premium paper cards)

  • Metal Cards Stand Out

When has it ever paid off to do as everyone else does, to be the same as your competition? Have a paper business card? Congratulations, you’re just like 99.5% of everyone else out there.

Our brains are wired to see and to remember the unique, the different. Be the .5% by having:

1.) The stainless steel card that makes noise when your client pulls out a stack of competitor cards.

2.) The magnetic metal bottle opener card whose home is your client’s fridge.

3.) The aluminum business card so nice your client can’t bring themselves to throw it away.

4.) The Carbon Fiber card so unique your client shows it off to their colleagues.

  • Metal Cards do work FOR YOU

Is your current card MARKETING for you while you’re away? Meaning:

A) Is it shown off by your recipients to get brand recognition and more potential clients?

B) Do your clients use it as a tool in their everyday business?

C) By its shape, function, or coolness, is it kept out of the Rolodex, desk drawer & trash?

If you’re answering ‘NO’, you’re wasting money. Metal Cards get shown off by recipients. They are made to be industry specific tools (bike wrenches, bottle openers, screwdrivers). They become fridge magnets or calendars. Metal Cards have been created to serve as awards or recognition pieces to fix to clients desks.

In a low volume high reward career like real estate, enterprise sales, venture capital or investment banking, a card that stands out is so often the difference in getting a callback, an additional referral, an extra sale, … the ROI for your card can and should be limitless.

  • Infinite Card Design Possibilities

You’ll run out of NCAA bracket possibilities years before you run out of design options for metal cards.

Shape: Whereas die-cut shapes with paper cards come with limitations and a hefty price tag, custom shaped metal cards are the same process as standard rectangles, BUT, add no extra time or cost.

Text, Details & Color: Any one or more details on any card can be embossed, debossed, or cut out. Details can be Etched to reveal the metal below, or filled with the world of Pantone colors.

Metal: Start with Stainless Steel Cards, Aluminum Business Cards, or Carbon Fiber Business Cards. We offer plating in one or more lustrous metals (Gold, Matte Black, Gunmetal, Rose Gold, Brass, Antique Copper) or Anodize in one of several available colors (red, white, blue, green, etc). Choose finishes like Matte, Brushed, or Chrome. Choose from an infinite array of patterns, textures.

  • High durability of Metal Cards

How many of your own paper cards have you thrown out due to bent corners or creases from being in your purse or wallet? No one wants to hand out an imperfect card. How many client cards have you tossed after they got soaked in rain or stained from a coffee spill? You’ll never have to worry about your metal cards wearing out over time, but more importantly (due to that wow factor we talked about above) you won’t have to worry about clients throwing them away either.

  • Metal Business Cards are the Ultimate Ice-breaker

This is my card.

via GIPHY

Most are amazed because it opens bottles. To me it opens something far more important: Doors. When opportunity knocks, this card is my walk-up-to-anyone-and-get-noticed badge. ANYONE. How? It starts the conversation, usually something along the lines of “Wow this is your business card…”

Empower yourself with a metal card. You have the skills, the experience, the right product fit. Give yourself the advantage in networking, the card clients rave about, the card that never gets thrown away.

In any new business relationship, a business card exchange is a forgone conclusion. It’s going to happen, and you should take every step available to maximize this experience in your favor. Start your design today, zero up front obligations!

To learn more about getting yourself some metal business cards fill out the form below for a free no obligation quote or click here, or contact us at 877-337-2291. We would love to help you with your next business card design.

Quote Form

  • Accepted file types: jpg, pdf, png, gif, jpeg, ai, tif, psd, eps, doc.

 

August 10, 2017
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