A Complete Guide for What to Put on a Business Card
Besides your name and job title, it can be confusing to figure out everything that you need to put on your business card. Check out our guide for what to put on a business card so you don’t forget any key information.
How’s your business card looking these days? Do you even have one?
Business cards are important for promoting your business. They remind people that they talked to you or that someone recommended you. They tell people about your services.
You don’t just want to slap your name on a card and give it to people, though. If you don’t give it more thought, people most likely won’t hang on to your business card.
You’ve got to know what to put on a business card to get it noticed. To learn how to do that, keep reading. Here are six tips for creating a business card that stands out.
1. Personalize Your Message
Once you’ve received a bunch of business cards, they all sort of mesh together in your mind. Unless the card is personalized.
If you’re going to a conference, or somewhere else where you’ll interact with a lot of people, personalization can really go a long way. Help people remember talking to you by writing them a note on your business card.
Leave space in your design so you don’t have to write on the back. The recipient of your card is more likely to see it if it’s on the same side as the printed material.
The simpler your printed design, the more your written note will stand out.
This is only one way to personalize a card. Brainstorm some ideas and come up with a method of your own.
2. Include Your Logo and Tagline
Does your business have a logo or tagline?
If so, you’ve got to use it on your business card. Logos and taglines exist to help people remember a company. They’ll probably remember that more than your name.
Each recipient of your card should be able to instantly recognize who the card is from. Let your logo and tagline shine on your card. It will be easy to recognize and find among all the other cards a person has received.
Whatever shapes, words, colors, and fonts you use to regularly market your company should be there. Including your tagline in a very different font than the norm won’t be as effective.
Instead, include your actual logo, exactly as it appears elsewhere. And use the same font and tagline you usually use. Help recipients recognize who the card’s from with a single glance.
3. Cut Back on Contact Methods
There are probably a lot of ways to get in contact with you. That doesn’t mean they all need to be on your card.
Listing a whole bunch of contact methods on your card may give off a feeling of desperation. Business cards are small. You don’t need to cram it with your website, email address, fax number, phone number, Facebook page, and every other contact method.
Instead, stick to one or two contact options. Consider the methods through which you most engage with people. That’s what you should put on your business card.
Or, you may want to direct people to where they’ll find the most helpful information about your business.
Including a list of methods may get your card noticed, but it may not be in a positive way. Too much text will make your card look jumbled, and people don’t need that many ways to contact you.
4. Add a Splash of Color
Simple and to-the-point is one way to grab attention, but so is adding some interest. Adding some eye-catching color is a great way to help your business card stand out.
And we don’t just mean one colored line or the color that goes with your logo. Try something out of the box.
Consider making a two-sided business card. One side can hold your important information, while the other sports an illustration or photo.
The graphic side of your card can be funny, serious, reflective of your personality or business, or something else. Just make sure you don’t include anything that would distract from your business or deter people from keeping the card.
5. Don’t Forget Your Name and Title
While these might sound like the most obvious things to include, they may be forgotten in your haste to stand out. If people don’t remember who they got the card from, they won’t have any inclination to keep it.
Remember to use the name you like to go by. If you prefer a shortened version of your name, or a nickname or middle name, use that on your card. Recipients don’t need to know your full or actual name if that’s not what you go by.
Including your title is just as important as including your name. Make sure people know what you do, whether you’re a writer, painter, or construction manager.
6. Show off Your Work
Have you ever considered making each of your business cards unique? If you have, it’s not a bad idea. Especially if you’ve done a lot of work for people.
When choosing a printer for your business card, go with a company that will let you put something different on each card. Then use that chance for variety to highlight your work.
This is especially helpful if your work involves something visual. Though you don’t have to be an artist or graphic designer for this tip to work for you.
Do you stage homes? Include a photo of a room you’ve staged on each card.
Is laser cutting or instrument building your profession? Then you should have plenty of projects to show.
Photos of your actual work help to spark conversation, and they show your skills and expertise instead of just tell about it.
What to Put on a Business Card: Try These Tips Today
You’ve likely received countless business cards throughout your life. Consider why you kept the ones you did. Likely, they meant something to you, whether they reminded you of a conversation or they were visually appealing.
A great business card doesn’t have to be complicated. Simple and bold can go a long way. Try these tips for what to put on a business card and see how they work for you!
Changing the format of your card can really go a long way in getting your business noticed. Check out our metal business cards if you really want to stand out!