Top 5 Business Card Design Tips & Ideas To Stand Out
A great business card can help you get ahead of your competition, so check out these business card design tips and ideas to help you stand out over the rest!
If you want to stand out in your profession, you’re going to need a business card that stands out as well.
Even in today’s constantly connected world of social media advertising, the traditional ways of spreading your information to potential customers still matters.
So how do you design a card that attracts attention?
It’s really not that hard. If you follow just a few basic business card design tips, then you’ll be sure to see your contacts grow.
What follows are some of the most important things you should think about when you are designing a business card. Keep these in mind and you’re sure to have a card that’s worthy of your profession.
But before you design your card…
Think About Your Specifications
This one pretty easy, so you can start by deciding what general design you would like your business card to be. We offer a variety of cool, creative metal business cards in different shapes and designs.
Do you want to go with a traditional rectangle or a more contemporary shape like a circle or square? Do you want your card to be oriented vertically or horizontally? What about size?
The more you think about your card design, the easier it will be to get started.
Business Card Design Tips
So let’s talk about designing your business card. There are a few rules that you need to follow to make sure creating a card is worth your time and money.
What are they? Let’s take a look.
Keep Design Principles in Mind
Whatever business you are in and whoever your target audience is, the overreaching principles of design should always be foremost on your mind.
You don’t have to be an art student to use the principles of design. Just remember a few key things and your business card will be pleasing to the eye.
Balance. You want the card to feel balanced, so don’t overcrowd one side with fonts and images while ignoring the other.
Alignment. The way each image and text space aligns with each other gives a feeling of unity and purpose. Good alignment creates order and avoids confusion.
Contrast. By utilizing light/dark and verticle/horizontal as well as opposite colors, you can make the important parts of your card stand out.
Space. Negative spaces are places where there are no images are text. Use these to your advantage to make your information shine.
If you familiarize yourself with these principles and others, you’ll be starting out in the right direction for a great business card design.
Understand What You Want to Tell People
What do you want your business card to say about you and your company? This may seem like a silly question, but when you’re staring at a blank card template, you’d be surprised how many people don’t know what they want to say.
Remember: your business card is an extension of yourself as well as your product and services. They can also be the first impression that gains you a new customer.
What do you want to say?
If you’re an artist, you may want to convey creativity and whimsy. If you’re a financial planner, on the other hand, maybe you want to convey strength and stability that will give your clients peace of mind. If you’re a contractor, you may want your card to show trustworthiness and the ability to do good work.
The simple fact is that you can’t create an effective business card unless you know what it is you want to show your customers when you hand them the card.
Avoid Common Mistakes
There are as many different business card designs as there are companies. Even with those examples, you’d be surprised how many make the same mistakes over and over again.
If you want to make your business card great, try to avoid these common mistakes:
Putting too much information on the card. This leads to a cramped style that doesn’t look good at all and may even confuse potential customers. Say what you need to say and nothing more.
Bad coloring. Some colors just don’t go well together and make your message hard to read. Find nice, contrasting colors that are pleasing to the eye. This will make it your message clear.
Not using the back of the card. Cards have two sides: use them! You can use one side for a slogan or an eye-catching design and reserve the other for your contact information.
Before you commit to a design, look around and see what others are doing and what mistakes they may have made. It’ll save you a lot of headache in the future.
Make Your Card Practical
One of the newer trends in business card design is making the card used for other purposes than relaying information. And you can really get creative with this.
If you’re a chef, you can use one side to display baking conversions and tips that people will want to keep in the kitchen. If you work with plants, you can attach seed packets that produce pretty flowers or even herbs. If you own a bar, you can pass out cards that also act as bottle openers.
What customer wouldn’t enjoy any of these ideas?
The possibilities are endless and there’s one for whatever field you work in.
Know When to Break the Rules
In other words, you need to get creative and sometimes the best results are realized by ignoring the rules.
In the end, your card needs to be all about you and your company. If there are things you think you shouldn’t try — things that may scare you a little — then try it out and see.
The more you experiment, the more you may surprise yourself!
There’s no better time to start designing a business card than right now. You’ll see an increase in customer interactions, which can lead to more sales and even more customers.
What are you waiting for?
For more information and everything business-card related, check out our blog.