Marketing nowadays is about taking the right steps to Stand out From the Crowd . Like writing 6 reasons when so many articles stop at 5.
Success has always been rooted in hard work, superior offerings, and commitment to stakeholders. But if you want to successfully MARKET in a world of a billion distractions, you need to be BOLD, be LOUD, AND be
Why? Across mediums, you have, on average, less than 2 seconds to make an impression. Yet in the digital age those same few seconds a prospect can become a post-sale followup, as we live in an era where first impressions more than ever attract, engage, qualify, and convince prospective customers to do business with us.
Which leads us to time honored tradition: You meet someone, you shake their hand, and business cards exchange. Metal Business Cards, with good reason, are becoming more and more a part of this transaction. If you don’t believe us, then read on to the top six reasons people are switching to metal cards in contrast to paper cards and why it is worth the investment.
For the same reason you spend hours perfecting every word on your resume, you should be spending no less than $75 on your business cards. Why? Just like spelling errors on resumes showcase a careless applicant, those 100 thin 8pt cards one could buy for $19.99 show an inexperienced, cheap owner that doesn’t give a damn about their own first impression. Both end up in the trash because they are trash.
Give this a try: Pull out a stack of business cards. How often does the quality of the card coincide with the quality (expertise, experience, confidence, trust) of the individual/brand/business?
When our customers hand out metal business cards there is no second guessing. A metal card design shows someone who takes their own time and money to invest in their brand. Metal cards show the recipient their own worth too, “Wow they think of me that much to give me this card”
If your card doesn’t stack up to your experience, confidence, and expertise, perhaps it’s time to try metal. (If you’re going with paper, we recommend no less than 20pt cards. Our customers often choose to supplement their metal card order with our 24pt tri layered premium paper cards)
When has it ever paid off to do as everyone else does, to be the same as your competition? Have a paper business card? Congratulations, you’re just like 99.5% of everyone else out there.
Our brains are wired to see and to remember the unique, the different. Be the .5% by having:
Is your current card MARKETING for you while you’re away? Meaning:
A) Is it shown off by your recipients to get brand recognition and more potential clients?
B) Do your clients use it as a tool in their everyday business?
C) By its shape, function, or coolness, is it kept out of the Rolodex, desk drawer & trash?
If you’re answering ‘NO’, you’re wasting money. Metal Cards get shown off by recipients. They are made to be industry specific tools (bike wrenches, bottle openers, screwdrivers). They become fridge magnets or calendars. Metal Cards have been created to serve as awards or recognition pieces to fix to clients desks.
In a low volume high reward career like real estate, enterprise sales, venture capital or investment banking, a card that stands out is so often the difference in getting a callback, an additional referral, an extra sale, … the ROI for your card can and should be limitless.
You’ll run out of NCAA bracket possibilities years before you run out of design options for metal cards.
Shape: Whereas die-cut shapes with paper cards come with limitations and a hefty price tag, custom shaped metal cards are the same process as standard rectangles, BUT, add no extra time or cost.
Text, Details & Color: Any one or more details on any card can be embossed, debossed, or cut out. Details can be Etched to reveal the metal below, or filled with the world of Pantone colors.
Metal: Start with Stainless Steel Cards, Aluminum Business Cards, or Carbon Fiber Business Cards. We offer plating in one or more lustrous metals (Gold, Matte Black, Gunmetal, Rose Gold, Brass, Antique Copper) or Anodize in one of several available colors (red, white, blue, green, etc). Choose finishes like Matte, Brushed, or Chrome. Choose from an infinite array of patterns, textures.
How many of your own paper cards have you thrown out due to bent corners or creases from being in your purse or wallet? No one wants to hand out an imperfect card. How many client cards have you tossed after they got soaked in rain or stained from a coffee spill? You’ll never have to worry about your metal cards wearing out over time, but more importantly (due to that wow factor we talked about above) you won’t have to worry about clients throwing them away either.
This is my card.
Most are amazed because it opens bottles. To me it opens something far more important: Doors. When opportunity knocks, this card is my walk-up-to-anyone-and-get-noticed badge. ANYONE. How? It starts the conversation, usually something along the lines of “Wow this is your business card…”
Empower yourself with a metal card. You have the skills, the experience, the right product fit. Give yourself the advantage in networking, the card clients rave about, the card that never gets thrown away.
In any new business relationship, a business card exchange is a forgone conclusion. It’s going to happen, and you should take every step available to maximize this experience in your favor. Start your design today, zero up front obligations!
To learn more about getting yourself some metal business cards fill out the form below for a free no obligation quote or click here, or contact us at 877-337-2291. We would love to help you with your next business card design.
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