What Information You Should and Shouldn’t Put On Personal Business Cards

What Info You Should and Shouldn’t Put On Personal Business Cards

Personal business cards give you a fantastic opportunity to sell yourself. But what information should you be including on your card, and what information should you leave out? Click here to find out.

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When you design a business card, you’re striking a delicate balance. You want people to have enough information to find you, but not get overwhelmed. These two by three-inch cards can only hold so much information. You need to focus on displaying the most information without losing aesthetic quality.
To help you navigate this tricky balance, we made a guide to personal business cards. In it, we’ll tell you what does and doesn’t need to be front and center. Put your best foot forward and read the tips below.

Personal Business Cards: Do’s

To give your business the best impression, you want to design the perfect card. Read the things it definitely needs below.

1. Name and Title

First thing’s first, let’s make sure people know who you are. Not only will having the name on your business card help them remember who you are it adds a personal touch to an organization.
List your name, as you usually introduce yourself, and your title. For example Sally Money, Position. Be as clear and specific as possible with your position. It’s better to put “Social Media Marketer” than “Marketing”. It helps people using your card know if you’re the best person to seek out.
It’ll also help people looking back at your card in the future. How many times have you got a business card and you can’t remember why you needed it? Don’t give people an excuse to throw yours out. Nickname wise, go by what you introduce yourself as in most situations. If your name is Samantha but you go by Sam, list yourself as Sam.
It’s a little less formal, but it’s less confusing for someone receiving the card

2. Company, Logo, and Tagline

Once you’ve established who you are, make sure they know what your company is. Don’t be vague, write the name as clearly as you would on your business website.
Whether or not you list your whole business name is up to you. For example, Barley Brother’s Bakery and Coffee Cafe could list its name as Barley Brother’s Cafe, without losing clarity. This is something to think about when you create your business name too. How much competition is there for the business name you want?
If you’re using a common set of words or descriptor that’s popular in your area, list the whole name on your card. Place your logo to the right of your company name. Since people read left to right, they’ll see (read) your logo as part of your identity. This strengthens brand identity and increases your exposure.
Under your logo and your company name, put your tagline. These are the three things you want people to associate with your business. Seeing them all at once will create a cohesive image in their head.
There’s a caveat to displaying your tagline. If it’s long, skip it. You want the tagline to fit under the name and logo, not look like a paragraph.

3. Contact Information

People often wonder how or what kind of contact information to put on a business card. There isn’t one answer.
List whichever type of communication you use most or what you want to be contacted through. For example, someone who works on the computer all day can answer emails quicker than phone calls. They’d list their email address and maybe not their phone number.
There’s nothing wrong with giving both, people do contact in different ways. If you list phone and email, the person will contact you the way they’re most comfortable.

4. Social Media

You should list your social media profiles IF you’re active on them. Don’t direct someone to your twitter if you only post a few times a month.
Only list social media profiles you feel good showing off. Two to three channels will do, any more is overkill.

What Not to List: Business Card Don’ts

Now that you have an idea of what to list, you need to know what to leave off. Avoid incorporating the things below.

1. Outdated Information

Fax machines are in many businesses, but whatever the chances a person you meet off the street will fax you? Is that your best form of contact? Probably not. These extra numbers can confuse people trying to call your main number as well.
People don’t like to be wrong, so if they call a number on your card that doesn’t go through, they’ll likely give up. You want to make it as simple as possible for them to contact you.

2. A Boring Site

Yes, listing your website on your card is a good idea, but why not make it fun? Instead of having your web address, make a fun landing page for people with your card.
www.mybusinessname.com/freebook or /handshake will pique someone’s interest. Feel free to make it more mysterious, but don’t go crazy.
Keep the URL short and easy to type.

3. Too Much Text

There should be a good amount of white space on your card. It looks better and you can use it as a space to jot down notes.
No one wants to squint at your business card to find the information they need. Keep the basics and lose the rest!

Colors and Shapes

There are websites now that have different colors and shapes of cards, with tons of options. In this aspect, you have our permission to go crazy.
Crazy within the expectations of your profession that is. Would you want to get a lawyer’s business card if it was bright pink and zebra striped? Probably not.
In more reserved professions, look for things like premium upgrades that make you stand out. Different materials always make your card stand out from the crowd. How often do you get a metal business card?
Not very often. Jump on the metal personal business cards train while it’s still new and see how easy it is to make some today.

Top 5 Business Card Design Tips & Ideas To Stand Out

Top 5 Business Card Design Tips & Ideas To Stand Out

A great business card can help you get ahead of your competition, so check out these business card design tips and ideas to help you stand out over the rest!

If you want to stand out in your profession, you’re going to need a business card that stands out as well.

That’s right.

Even in today’s constantly connected world of social media advertising, the traditional ways of spreading your information to potential customers still matters.

So how do you design a card that attracts attention?

It’s really not that hard. If you follow just a few basic business card design tips, then you’ll be sure to see your contacts grow.

What follows are some of the most important things you should think about when you are designing a business card. Keep these in mind and you’re sure to have a card that’s worthy of your profession.

But before you design your card…

Think About Your Specifications

This one pretty easy, so you can start by deciding what general design you would like your business card to be. We offer a variety of cool, creative metal business cards in different shapes and designs.

Do you want to go with a traditional rectangle or a more contemporary shape like a circle or square? Do you want your card to be oriented vertically or horizontally? What about size?

The more you think about your card design, the easier it will be to get started.

Business Card Design Tips

So let’s talk about designing your business card. There are a few rules that you need to follow to make sure creating a card is worth your time and money.

What are they? Let’s take a look.

Keep Design Principles in Mind

Whatever business you are in and whoever your target audience is, the overreaching principles of design should always be foremost on your mind.

You don’t have to be an art student to use the principles of design. Just remember a few key things and your business card will be pleasing to the eye.

Balance. You want the card to feel balanced, so don’t overcrowd one side with fonts and images while ignoring the other.

Alignment. The way each image and text space aligns with each other gives a feeling of unity and purpose. Good alignment creates order and avoids confusion.

Contrast. By utilizing light/dark and verticle/horizontal as well as opposite colors, you can make the important parts of your card stand out.

Space. Negative spaces are places where there are no images are text. Use these to your advantage to make your information shine.

If you familiarize yourself with these principles and others, you’ll be starting out in the right direction for a great business card design.

Understand What You Want to Tell People

What do you want your business card to say about you and your company? This may seem like a silly question, but when you’re staring at a blank card template, you’d be surprised how many people don’t know what they want to say.

Remember: your business card is an extension of yourself as well as your product and services. They can also be the first impression that gains you a new customer.

What do you want to say?

If you’re an artist, you may want to convey creativity and whimsy. If you’re a financial planner, on the other hand, maybe you want to convey strength and stability that will give your clients peace of mind. If you’re a contractor, you may want your card to show trustworthiness and the ability to do good work.

The simple fact is that you can’t create an effective business card unless you know what it is you want to show your customers when you hand them the card.

Avoid Common Mistakes

There are as many different business card designs as there are companies. Even with those examples, you’d be surprised how many make the same mistakes over and over again.

If you want to make your business card great, try to avoid these common mistakes:

Putting too much information on the card. This leads to a cramped style that doesn’t look good at all and may even confuse potential customers. Say what you need to say and nothing more.

Bad coloring. Some colors just don’t go well together and make your message hard to read. Find nice, contrasting colors that are pleasing to the eye. This will make it your message clear.

Not using the back of the card. Cards have two sides: use them! You can use one side for a slogan or an eye-catching design and reserve the other for your contact information.

Before you commit to a design, look around and see what others are doing and what mistakes they may have made. It’ll save you a lot of headache in the future.

Make Your Card Practical

One of the newer trends in business card design is making the card used for other purposes than relaying information. And you can really get creative with this.

If you’re a chef, you can use one side to display baking conversions and tips that people will want to keep in the kitchen. If you work with plants, you can attach seed packets that produce pretty flowers or even herbs. If you own a bar, you can pass out cards that also act as bottle openers.

What customer wouldn’t enjoy any of these ideas?

The possibilities are endless and there’s one for whatever field you work in.

Know When to Break the Rules

In other words, you need to get creative and sometimes the best results are realized by ignoring the rules.

In the end, your card needs to be all about you and your company. If there are things you think you shouldn’t try — things that may scare you a little — then try it out and see.

The more you experiment, the more you may surprise yourself!

Get Started

There’s no better time to start designing a business card than right now. You’ll see an increase in customer interactions, which can lead to more sales and even more customers.

What are you waiting for?

For more information and everything business-card related, check out our blog.

The Ultimate Calling Card: Why Your Business Card Design Speak Volumes

The Ultimate Calling Card: Why Your Business Card Design Speak Volumes

Calling Card: Why Your Business Card Design Matters

Your business card is going to be the thing people refer to as they consider calling you to use your services. Does your business card design say “hire me”?

The reports that you may have heard about the death of the business card are greatly exaggerated. Business cards are just as important as ever, and so is business card design.

In fact, it’s more important than ever to have an efficient and engaging business card, even in this world of digital-everything.

Here are some of the things that a professionally designed and printed business card says about you.

“It’s Great To Meet You. Truly!”

In this day, you might be shocked to know how much business is still done and how many leads are acquired via good old-fashioned face-to-face networking.

In fact, consider these stats:

  • The close rate for in-person meetings is 40%
  • 85% of jobs are filled through networking
  • 72% of people say their impressions are impacted by how someone appears and their handshake.

The tasteful exchange of a professional business card is still a deal-breaking or making step in meeting someone, whether it’s a would-be client or would-be boss.

Millenials Love Business Cards

There is also a giant myth out there that Millenials don’t appreciate or like business cards. Nothing could be further from the truth.

They’re a generation that’s grown up with digital requests every single day. “Add me,” “Follow me,” “Like me,” “Share me.” So this piece of tangible connection is still a bit novel to them. They’re far more likely to examine the card thoroughly and keep it.

This generation, surprisingly, has a real love affair with paper and print. They’re more likely to respond to old-school paper things that Generation Xers took for granted, like business cards, greeting cards, and public libraries.

“I’m a Professional”

Professional business card design can also instantly help you stand out as a serious professional and someone to be taken seriously.

A bad card is arguably worse than no card at all. Many people will think, “If this person claims to be a pro, but didn’t put any serious thought or money into their business card design, it’s probably indicative of how they treat everything else.”

But if you’re presented with an impressive card, you’re going to feel impressed. You will instantly put this new acquaintance in a different thought-space than most other people you meet.

They will be fresher in your mind when you’re in need of their product or service or need to refer a friend their way.

Simply put, cheap cards make you look cheap. And not cheap and in an “affordable and good value” sort of way. Cheap as in, “Low quality and cheap for a reason.”

I Know How to Blend New Media and Old-School Tactics

Another misconception is that you hand someone a business card and wait/ hope for them to call. That may have been how things were done 15 years ago, but no longer.

Business cards don’t replace digital forms of communication, they complement them, perfectly.

If you have a current offer or promotion, you need to create a custom business card design just for this promo. And your card needs to feature the offer and a specific call-to-action.

Don’t just send people to a static landing page. That’s a good way to waste traffic. Instead, send them to a custom landing page that matches the exact same look, feel, and branding as the card.

Also, make sure your offer is front and center. If your card-recipient is promised a free consultation and the landing page makes no mention of a free consultation, your target is going to think they have arrived in the wrong place and leave.

Use a custom landing page, with a specific headling and greeting. Also, make sure you use a simple URL like YourBusiness.com/YourOffer. That way it’s easy to type in with no mistakes, and you can use the custom URL to track your results.

I’m Organized and Efficient

A messy and cluttered business card doesn’t help you come off as professional. If your card is a mess, you look like a mess.

Of course, with so many possible touch-points in today’s workplace, your business card could have your

  • Name
  • Phone number
  • Website
  • Email
  • LinkedIn, Facebook or Instagram
  • Tagline
  • Picture

The challenge of smart business card design is getting as much information as possible across, while still keeping a simple and clean look.

One “hack” that a lot of people are embracing is the QR code. That way, people can just scan your card with their smartphones to get all of your contact information, yet you’ve left room for brilliant design or artwork on the card itself.

“I’m Better Than the Other Guys”

This is really a way to differentiate yourself from the competition and stand above them.

Let’s say you’re thinking about hiring Company A or Company B. The rep from Company A was nice enough and you’ve got their pretty standard business cards somewhere in your desk.

But, the sales rep from Company B gave you a very cool metal business card. It’s still on your desk because you’ve shown at least 3 people how neat the card is.

Who do you think will get the account?

It’s important to stand out. That being said, don’t look like you’re trying too hard. People have experimented with various levels of shapes and sizes for their business card design.

Don’t go too far out into left field. Your card needs to stand out, but never at the expense of your targets being able to pocket and carry your business cards.

Let’s Talk About Your Business Card Design

Since 2003, we’ve been the leading specialist in metal business cards, in a wide variety of metal finishes including gold, black, copper and stainless steel, as well as spot colors and custom die cut shapes.

What can we do for you? Find out by clicking here for a free quote today!