Effective Business Cards: How to Make the Most of Yours

Effective Business Cards
Effective Business Cards Can Impact Business

Effective Business Cards: How to Make the Most of Yours

You want a business card that does the business for you. We take a look at what makes effective business cards and how to make the most of your own.

Face-to-face interaction in the business world is essential to networking. In fact, Virgin reports 72% of professionals are influenced by the first look and handshake during an introduction.

Likewise, your business card says a lot about you. When you’re mingling at a networking event, it’s your introduction and your final words. What does yours say about you? Does it stand out in a stack?

Find out as we take a look at what makes effective business cards, and why they make such a powerful statement.

Why Are Business Cards so Important?

When you consider that 85% of jobs are filled through networking, it only reinforces the importance of business cards. More specifically, good business cards. But what makes them such an effective networking tool?

These lead generating momentos are part of your initial impression. They paint a snapshot of your brand and who you are that people you connect with can keep on hand long after you’re gone.

Plus, they convey your level of professionalism. If you’re handing out business cards you printed at home after designing them in Microsoft Word, people are going to notice. It gives the impression you aren’t well-established and can even deter potential clients.

On the flip side of that point, a great business card can seal the deal. If your card showcases a strong brand and impressive design, you appear more professional. This can instill trust, which in turn gives you an edge over your competition.

An Introduction in Your Pocket

But what if you don’t frequent networking events? Do you really need a business card?

Yes! Every time you step out of your door, there is a chance of running into a potential new customer or client. Having a business card in your wallet or bag at all times ensures you are prepared.

When you strike up a conversation and someone asks, “What do you do?” it opens the door for a networking opportunity. Business cards are a quick introduction you can deliver at a moment’s notice, and people can keep them on hand in case a need for your product or service arises.

This is why they’re so essential to businesses.

How Do You Create Effective Business Cards?

But what exactly makes a good business card design? It’s a combination of design skill, material quality, and the strength of your message. Below we’ll explore each one of these elements and the questions you’ll need to ask as you consider your business card design.

The Elements of a Great Business Card Design

There are several common elements found in great business card designs, including:

  • Your Name
  • Your Job Title
  • Your Company’s Logo
  • Your Contact Information
  • Your Photo
  • Information About Your Business

Some of these elements may seem like common sense. After all, knowing your name, company, job title, and contact information are all important when establishing new professional relationships.

But let’s take a closer look at each of them individually. A personal photo of you isn’t required for a great business card design, but it does make your face easier to remember. Recipients will be more likely to remember you after your first meeting, especially if it was brief.

A good business card includes your company’s logo and colors as part of your branding. However, it’s important to make sure you take it a step further and align it with other marketing collateral as well. A business card that matches brochures and your website design make your business appear more professional.

If you need to, add information about your business and what it offers. Make what you bring to the table clear so recipients of your card know your service and product offerings.

If you aren’t a graphic designer, make sure you employ one to bring your business card design to life. Aim for a design that draws the eye and stands out in a stack on the table.

The Importance of Quality Materials

Business cards aren’t just a visual experience, it’s also tactile. People will notice the texture, the weight, and the sturdiness of your business card when you pass it along.

This can either work for or against you, depending on the materials you choose. A staggering 72% of people make instant judgments about a company or individual based on the quality of their business card design.

If you select cheap stock that feels flimsy in the hand of the person you give it to, it can make you appear second-rate. This can lead to the perception that you are a new or struggling business on a shoestring budget.

In contrast, a well-established business is expected to take pride in its brand. It’s willing to pay for quality, so people take notice when they receive a well-crafted business card.

After all, if you aren’t willing to produce quality products for yourself, why would someone expect you to produce something of quality for them?

Metal business cards are a growing trend. Like a metal credit card, they give off the impression that your business is high-end. It’s a quick way to stand out and people are more likely to hold on to such a unique business card design, even if they don’t have a need for your services at that time.

Why Crafting a Great Message Matters

What does your business card say to those who receive it? Don’t just consider the unwritten message spoken through your color palette and logo design. Add a message or call to action!

Business cards with a blank back are missing an opportunity to communicate with potential customers or clients. Use this space to convey additional information or even a QR or coupon code.

Offering a special discount or call to action with your business card encourages a follow-up action. It’s a great way to hook a lead or get them interested in what your business has to offer.

Make Every Impression a Lasting One

If you’re looking for effective business cards that will impress recipients every time, consider our metal business card designs. With 8 stunningly different styles to choose from, we customize your design for a truly unique look.

Start shopping metal business card options online now. If you have any questions, we are happy to answer them. Drop us a line, and we’ll be happy to help.

7 Essential Reasons For the Importance of Business Cards

7 Essential Reasons You Should Always Carry Your Business Cards

In this digital world, business cards may seem like an unnecessary expense and inconvenience. Well, nothing could be further from the truth. Here are seven reasons you should always carry a spare business card or two with you.

The small business world is booming with a staggering 30 million organizations registered in the United States alone. This unprecedented growth is due largely in part to consumer confidence continuing to grow on the back of near-record unemployment rates.

What does all of this mean for your company?

It means that if you make bold moves and are diligent in networking, you have the opportunity to claim your ballooning chunk of the trillions of dollars a year consumers are spending on goods and services.

While there are a lot of ways to network and attract new clients, our team’s favorite method is by being prepared to hand out tried-and-true business cards. Below, we re-assert the importance of business cards by sharing 7 great reasons why you should be investing in them!

1. You Will Look Professional

Establishing trust early on with a client or business partner is essential in taking your relationship through its beginning stages and towards a profitable future. In order to establish that trust, the person you’re speaking to needs to understand immediately how invested you are in your organization and that you’re not another fly-by-night startup that will lose momentum in the next couple of months.

Therein lies the importance of business cards. With a business card, you show the person you’re engaging with that you are invested enough in your brand to physically carry around a customized marketing piece that communicates your most vital information.

That impression will do wonders in helping propel your relationships forward.

2. Business Cards Make People Look at Your Brand

When you meet an important business contact and tell them to go to your website to check out your information, the odds of them actually taking the time to do that are slim. Especially when you don’t provide them with any physical reminder as to what your web address is.

When you physically hand somebody unique business cards, however, they need to take and look at that card. If your card gets done in a way that reflects your brand’s fantastic, unusual qualities, your prospect will take note and be intrigued immediately.

That powerful brand deposit will significantly raise the odds that a prospect will look deeper into what you have to offer.

3. Business Cards Are Evergreen Lead Magnets

If you go to a networking event and tell everybody to go to your website, the lead magnets you’re putting out into the world only last as long as people remember your web address.

Given that people’s attention spans are shorter than at any other time in human history, we assure you that your magnets will lose their pull fast.

With a business card, you give a prospect your pitch, hand them your card and walk away.

Sure, there’s a chance they won’t follow up with you right away. Your card though will continue to sit on your prospect’s desk, in their wallet or other important places for months or even years. That means, when they need what you’re offering, there’s always a chance they will pick up the phone and give you a call.

4. Business Cards Keep You on Your Game

The importance of business cards goes beyond letting people know about your brand. They also remind you of your own goals.

Given the amount of noise we experience in our lives, it’s easy to take a break from the grind of growing our businesses. When you have a handful of business cards sitting in your wallet, however, every time you open it you’ll get reminded that those cards should be in prospect’s hands.

That reminder can be instrumental in keeping you moving forward and being productive.

5. Business Cards are Cost Effective

The marketing industry is worth billions. Those billions are generated on the backs of businesses who need to spend thousands upon thousands of dollars to get noticed in a very cluttered marketplace.

Fortunately, not only are business cards extremely effective in reeling in targeted leads but they are also cost-effective. You’ll find that when you partner with the right business card company, the conversion costs you experience with your cards will not get matched by most if not all of your other marketing efforts.

6. You Will Never Miss an Opportunity Again

Even when you’re not looking to network, sometimes fabulous opportunities present themselves to you. If you’re at a birthday party or even out at dinner and you suddenly come across someone who’s interested in what you do, having a business card on hand gives you the opportunity to turn your chance meeting into a lucrative relationship.

Given how lightweight business cards are, you’ll never have to worry about fate passing you by again by having a few on you at all times.

7. Never Again Will You Have to Fumble When Someone Asks For Your Card

Every day, people ask business owners like yourself if they can have your card. This question can be music to your ears if you have cards as it signifies a lead is interested in what you do.

It can also be an embarrassing experience if you’ve undervalued the importance of business cards and haven’t invested in any.

Never say “no” and fumble a relationship again when someone requests your card. Get incredible, brand-enhancing cards made for your organization today!

Wrapping Up the Importance of Business Cards

A lot of people will tell you that the importance of business cards is dwindling in today’s digital age. Our team is here to tell you that because of the digital clutter out there, business cards are more important than ever to concisely and uniquely community to prospects how they can engage with you on a deeper level.

Our recommendation is to take to heart the reasons to carry business cards we’ve listed above. Find a quality business card maker to create incredible cards for your organization today!

If you’re looking for jaw-dropping business cards that are made out of eye-catching, durable metal, our team of experts can help.

At MetalBusinessCards.com, we’ve ditched flimsy paper cards and instead have focused our processes on a product that works… Metal cards. With a metal business card, your prospects will take note of your brand and share your card with their colleagues creating snowballing lead generation.

Find out more about what our team can do for your business card needs today. Contact us now for a free quote!

8 Reasons Why Personal Business Cards Are Still Relevant In The Digital Age

8 Reasons Why Personal Business Cards Are Still Relevant

Do you stil carry contact cards when you attend networking functions? Do business cards factor into your promotional strategy? If not, then it’s time to go back to basics and invest in professional or personal business cards. Here’s why they are still relevant in the digital age.

Keyword(s): personal business cards

Have you just run out of business cards? Normally, you wouldn’t hesitate to order another pack. But, recently you’ve heard some people saying that business cards are going out of style.

Is it even worth it to keep yourself stocked up on business cards? With increasing technology, it’s all too easy to share LinkedIn pages and email addresses without the need for a card.

But personal business cards aren’t dead yet! They still hold a valuable place in face-to-face marketing.

Do you want to know why? Keep reading to discover 8 reasons why personal business cards are still relevant in the digital age.

1. They Help Your First Impression

It’s no secret that making a good first impression is vital when networking or talking to potential clients. There are many ways to make a good first impression and presenting yourself properly is one of them.

But this goes further than how you dress or how your hair is cut. Personal contact cards help complete someone’s first impression of you.

A clean, well-organized card will help you look professional, while a unique card may help you seem more creative. This is vital when potential clients will have several companies to choose from.

2. They Help You Connect with Different Audiences

Who is your target audience? Are they male or female? Young or old? No matter who it is, personal business cards can help you connect with them.

If your target audience is older or more traditional, know that they will still expect a business card. Showing up to a meeting without one may make you seem unprofessional in their eyes.

Even if your potential clients are younger or more technology-forward, you can create business card for them. There are tons of color, shape, and material options that can help your potential clients see how you are an out-of-the-box thinker. If you want to really wow them go for a bottle opener card or a gold metal card.

3. They Increase Brand Awareness

When you’re starting your own business, brand awareness is important to build your customer base and get more repeat customers. There are many things that go into creating strong brand awareness, personal business cards being one of them.

When designing your personal contact card, you should include your company logo and keep the colors and design elements similar to what you use on your website and advertisements. This will help you create a cohesive brand image and build your customers’ awareness.

4. They Are Convenient

Most of the time, we talk about how convenient technology is. That’s why we send emails instead of mailing letters and save electronic files instead of using bulky filing cabinets (usually). But sometimes technology doesn’t help.

Traditional business cards allow you to swap information quickly and efficiently without having to stop your conversation. If you forego business cards in favor of directly putting their email address or number into your phone, you’ll have to halt your conversation to do this.

Not only can this be awkward, but it opens you up to potential mistakes. Just getting one number or letter wrong, means you won’t be able to contact them. In reality, it’s so much easier to just hand out a business card.

5. They Are Shareable

When we talk about the importance of business cards, sometimes we forget the biggest benefit of them all – they’re shareable. You can leave them out on in public places or hand several out at once.

If you opt for unique card design, chances are people will want to show them with their coworkers. You’ll reach a larger audience than you would by relying on face-to-face meetings to share your contact info.

6. They Will Be Found Later On

“Why spend money on business cards? They’ll just get thrown in a cluttered desk drawer or lost in a wallet.” While it’s true that business cards end up all sorts of places, that’s not necessarily a bad thing.

When you give someone your email address or phone number directly, chances are it’ll just get lost in their overflowing address book never to be seen again. Even if you send the first email, it’ll be buried by hundreds of emails within a few weeks.

Opting for personal business cards leave a physical trace behind. They may come across your card while cleaning their wallet out or organizing their desk. This gives them a chance to remember your business and they may even shoot you an email!

7. They’ll Help You Seem Prepared

Imagine you’re at a networking event. Each conversation seems to end the same: “Do you have a business card?” Now imagine you’re the only person out of the dozens of people your potential client has met with that says “no.”

Chances are you won’t come off as technology-forward, but rather unprepared. “Who shows up to a business event without a card?” they think as you quickly lose a sale. Business cards are affordable and small, so it can’t hurt to carry a few with you so you seem prepared and professional wherever you go.

8. They Legitimize Your Business

The importance of business cards can’t be overlooked when you’re just starting out. They are the easiest way to create a professional image while your website and advertising efforts are still in the works.

Let’s say you show up at a business meeting with potential clients or investors. You tell them all about your startup but are empty-handed when they ask for a business card. They may begin to think that your company is fake or that you don’t know what you’re doing.

But having that tiny card to hand out helps to show that your business is real. They can now see that you have solid contact information and have started your branding attempts by creating personal contact cards.

Why Personal Business Cards Matter

You may be wondering if business cards are still important in a technology-focused world. Although technology has touched many aspects of business, it hasn’t made personal business cards obsolete. As an affordable, yet important part of your success, business cards shouldn’t be overlooked.

Are you ready to wow people with your business card? Check out our product page for unique business cards.