7 Tips for Creating Successful Artist Business Cards

7 Tips for Creating Successful Artist Business Cards

 

Are you an artist in need of a business card that stands out as much as your work? Here are some tips for creating artist business cards.

When you’re trying to build your own business as an artist, one of the most important tools you’ll have is your business card. This is your introduction to future clients and a chance to give them a small sample of your work. So how do you design a business card that will look professional and represent you as an artist?

The key to creating a successful artist business card is to find a balance between simple enough to read and creative enough to show off your skills. Below are some tips for how to strike that perfect balance and create the best artist business cards.

Basic Information

The first thing you need to put on your business card design is your basic professional information. This should include your name and your website at the very least and probably an email, too. You may also want to include information about the services you provide and your studio address if you have one.

The other big piece of information you need to include on your business cards is your social media handles. Your Instagram should be at the top of this list, but it’s not a bad idea to have a Facebook and a Twitter, too. If you don’t have an Instagram, get one set up before you make business cards; it’s one of the best tools an artist can have.

One Artwork Per Side

It’s a good idea to include a sample of your artwork on your business card. This will give your potential customers an idea of your artistic style and will bring personality and color to your work. But you want to make sure you give each piece you include on your card the space to shine on its own.

It’s a good rule of thumb to limit yourself to one piece of artwork per side of your business card. Remember, this is a tiny canvas, and you want the beautiful details of your art to shine through. You also don’t want your business cards to look cluttered with too many pieces.

Strong Material

Your business card is your continuing introduction to potential clients. Think of it as a handshake they can take home with them and experience again later. And like a handshake, you want your business card to tell customers the quality of work they’ll get with you.

It’s worth splurging on good, strong material to print your business cards on. Metal feels good in the hands and will make your customers enjoy holding your business cards more. Plus it sends the signal that, as an artist, you use the best materials for your work.

Don’t Overdo It

When you start getting into that creative headspace of making your business cards, it can be easy to start adding too many details. And what if the words were this color and in this super cool font? And what if you layered them over the top of your favorite piece so they looked like they were part of it!

But you need to remember the purpose of the business card you’re creating. This needs to provide an easy way for your customers to get in contact with you, and they won’t do that if they’re trying to decipher your phone number in the wild font you chose. Keep the information side of your card simple and easy to read with high contrast and basic fonts.

Think Outside the Box

We’re all familiar with the standard business card shape, but as artists, nothing about our work should be standard. So why should our business cards stay boring and boxy? You want something that’s going to capture your customers’ attention and be memorable.

You can get business card companies to die cut any number of shapes, so think about what you want to represent you. You could make your business card a tiny palette or a can of spray paint if you’re a street artist. If possible, keep it a shape that people can still fit into their wallet, but don’t be afraid to think outside the box.

Creative Materials

On the subject of being creative, don’t be afraid to switch up the material your business card is made of. Manufacturing material possibilities are endless these days, and nothing will impress customers more than a metal business card. Use something that will represent your artistic style and wow your clients.

Go with Multiples

By the time you get ready to order business cards, you may have a million ideas floating around in your head. And why should you limit yourself to just one? Order small batches of multiple different styles and give yourself options!

You can choose which business cards you take to which events based on what kind of event it is. Or you can spread out the whole variety on your table and let your customers choose the one that speaks to them. Having multiple business cards will make your customers intrigued to see them all, generating buzz about you and your business.

Create the Best Artist Business Cards

Creating artist business cards can seem like a complicated prospect. You have to show off your creative potential while still meeting the professional demands of a business card. But as long as you make sure your information is clear and legible on your card, you can be as creative as you want with the rest.

If you’d like to get business cards that will wow your clients, check out the rest of our site at Metal Business Cards. We specialize in making metal business cards in any finish and color you want, from black to gunmetal to rose gold. Get a quote on your customized business cards today.

Modern Business Cards: Top 7 Business Card Trends of 2019

Modern business cards prove that business cards are here to stay! They simply change with the times. Here are the top 7 business card trends of 2019.

People think that business cards are some of the oldest forms of introduction in the modern era. Even then, they’re still among the most effective ways to connect even in the digital era.

People are saying business cards are dead. They’re wrong.

Modern business cards are some of the easiest, simplest, best ways to create a business connection. Like any business-related process, there are trends that dictate what’s the best way to do it.

In this guide, we give you the top 7 business card trends of 2019. Read on below to discover more:

1. Metal Business Cards

One of the biggest problems of business cards is wear and tear. Many cards not only delaminate or lose the ink over time, but they also disintegrate into a fine pulp. If you’re using these business cards, the last thing you want is your potential contact to lose your name.

It’s more popular now to use harder, more wear-resistant material. These will keep the details on the business card for longer, if not permanent. You have many types of materials to choose from, with the best ones being metal business cards.

A metal card has a different effect compared to paper and even plastic cards. Even cheap metal cards have a certain level of a premium impression on people. You can even choose the different types of finish you want.

Every time you use these business cards, your metal business card stands out.

2. Simple, Minimalist Designs

Trends change all the time. Among many of these trends, the change to simplicity is one of the strongest movers. Boiling down your details to the essentials can be useful for your networking.

With people being very busy, it’s best to make sure your business card has the basics down pat.

Every business card should have:

  • Your business name
  • Email address or website
  • Phone number
  • Name of the contact person
  • Fax number

Recipients should get your contact details at a quick glance. You want to pick colors that have strong contrast, making the text and graphic design very clear. The best way to make effective business cards is to keep a minimalist design.

Making it simple, however, does not mean you don’t add some pizazz. Whether you use traditional or metal business cards, the design should not overshadow the contacts.

3. Interactive Business Card Designs

Another trend in modern business cards that are taking off is interactive designs. People are injecting extra functionality to their cards beyond being ways of identification.

Adding interactivity to your business card gives you two advantages. First, people can enjoy the novelty of the style of your business card. Second, people can use your card beyond putting it on their desk.

Different designers use different techniques depending on the industry. If you work in the beer or soda business, you can have a metal bottle opener business card. You can even design a business card with Flash USBs.

4. Bold Typography

The entire point of trendy business cards is to get your contact details across to other people. Whether you’re trying to get your brand name or personal contact info out there. A great way to get people talking, however, is using great typography to show off key information.

Whether you’re using your branded company name or using custom fonts, you’re making an eye-catcher. An interesting layout can help you make a good, lasting impression with the recipient.

Add some extra textures to your card like layered etching, die-cut shapes and designs or plating. These can be conversation starters for the recipients.

5. Maximalist Designs

When you look at business card trends, minimalism is becoming the mainstream option. If you’re looking to go against the flow, the better option for you is maximalism. Maximalism plays with bold designs, using the beauty of redundancy and excess.

Strong, maximalist designs use fun, colorful elements in bold and loud routes. This is great if you are in the design industry looking to wow whoever receives your cards.

You’re giving away your cards for people to remember you. When they remember you, what you want is to show off what you’re capable of and how you can help.

Play with textures. Add special fonts. Use powerful, shiny colors that can dazzle people.

6. Images in Business Cards

For so long, business card trends leaned towards using a simple design. The traditional style uses a combination of your brand and some fonts. Using images, however, can create some visual interest when you use business cards.

How does this business card stand out?

The old adage of “a picture says a thousand words” always comes to mind. If your industry or work focuses on images and designs, an image should tell what you can do. This works great for you if you’re in the photography field or architecture industry.

7. Smart Business Card Designs

Online portfolios and websites are a great, useful way to introduce yourself to whoever receives your card. Your business cards, however, can only show so much of your online assets. To redirect people, you can add smart capabilities to your cards.

You can use bar codes, QR codes, and other smart capabilities to not only save space. You can use it to prevent clutter too. This works best with any design, especially with minimalism.

Stand Out With Modern Business Cards

When it comes to modern business cards, different trends work for different industries. What works for any industry any time, however, is to make sure your contact details are easy to find. You also want to stand out.

Metal cards can do that for you and we provide the best in the market.

We offer stylish, solid, and custom metal business cards. With so many premium options and special designs you can use, we have everything you need.

Check us out and see why how you can make people notice your business card.

Personal Business Cards: 8 Critical Design Flaws to Avoid

Personal Business Cards: 8 Critical Design Flaws to Avoid

Having a bad personal business card can make a poor first impression. Here are eight critical design flaws to avoid when designing your next personal business cards.

Personal Business Cards

If you had to guess, how many personal business cards have you received in your lifetime? Now, how many have you thrown away? 

Approximately 10 billion business cards are printed each year. And at least 8 out of every 10 of those make it as far as the nearest trash can.

Somehow, for every 2,000 cards handed out, a company’s sales go up by 2.5%. No one can make the claim that handing out business cards doesn’t work.

What makes them more effective is a topic for another day. Today, the focal point will surround what makes them ineffective.

Business Card Fonts

Some common mistakes made on the design of business cards involves the font. You want your business card to catch the eye, not drag it kicking and screaming from the socket.

Keep these tips in mind when choosing font size and style.

Font Size

If your font is too big, you may have trouble including any information on your card. Furthermore, it can leave a potential customer feeling like a used car salesman is shouting at them. 

Of all the ways to shoot yourself in the foot, giant font ranks pretty high.

A font that requires examination under an electron microscope is no good either. Most people don’t carry magnifying glasses with them.

And if the font is too small to read, the card will be decorating the trash bin.

Font style

A few font choices you want to avoid include anything with handwritten in the name. Also, if it looks like calligraphy or if it came from the 1500s, avoid it at all cost.

One exception can be made to this. You can use something fancy and hard to read for just one letter or initials. For example, have your initials in a decorative font with your name somewhere else in plain font. 

Other than this, keep with easy-to-read fonts. You can thank us later.

Picture This

Pictures as part of the background can make an average card memorable. But bad pictures will leave a person puzzled about your card. And if the picture is all they remember, your card is wasted.

For example, if you have an animal in your business name, don’t have a different animal on your card.

You may love the look of that ocelot catching a bird in flight, but if your business has nothing to do with ocelots, don’t put them in a potential customer’s hand.

Also, avoid pop culture references even when common. But especially avoid something obscure. Yes, all the fans of Dr. Who will love it, but not everyone will understand it. 

Personal Business Cards

Ok, so the font is neither too big nor too small and is normal looking. The picture applies to the business in a direct way. What else needs to be avoided?

Clutter

Very few people look at clutter and think of anything positive. This remains true with business cards. Clutter confuses potential customers and makes important information hard to find. 

Organize information in a way that pleases the eye. Ask 20 of your closest friends if they like looking at your card. If they only provide non-committal answers, they don’t like it. 

If they don’t like it, the public won’t either.

Too many slogans or repeated slogans start to feel like a political commercial. And no one needs 25 different ways to contact you. It’s fine to use both sides of a business card, but don’t try to fit a dissertation on that tiny card.

Sizes

On that note, be careful not to make your business card too large. It may stick out from the crowd, but it may not fit in a wallet.

If it isn’t in a wallet, it goes in the pants, then the pants go in the wash and the mangled bits left after will go in the trash.

Try to keep your business card close to the size of a credit card. If you want to make the edges more dynamic, do so with trimming, not by adding size. 

Contact Info

With the rise of the digital age, leaving off your website or email address is a terrible idea. Even worse might be having no contact information at all. 

Imagine you meet a potential customer, it goes extremely well and they want your services soon. A month down the road they go to contact you, but your card has no contact information. They will hire someone else before they google search you.

As stated above, they don’t need tons of options. But if you include nothing else, have an email address and a web page.

Today, you can even include a small QR code. This can make saving your information convenient, even if they do toss your card after.

Typos

Typos cost money. Sometimes the loss comes in the form of customers who won’t seek your business. Sometimes they cost millions.

Best to save yourself a lot of trouble and proofread your work. Also, have a second set of eyes proofread your work as well. It may not save you a million dollars, but proofreading can save you a problem or two, and it’s free.

Make Them Unique

Hopefully, you will be able to create your business cards without glaring errors. But, while avoiding errors, also try to make them unique.

Not all business cards are made out of card stock anymore. Businesses have experimented with everything from baked goods to metal. 

Break the mold on some subjects, but do so while avoiding the errors listed here.

If you need some ideas on how to create effective business cards, get in touch with us. We can help you design custom metal business cards that will make you stand out from the crowd.

Effective Business Cards: How to Make the Most of Yours

effective business cards
Effective Business Cards Can Impact Business

Effective Business Cards: How to Make the Most of Yours

You want a business card that does the business for you. We take a look at what makes effective business cards and how to make the most of your own.

Face-to-face interaction in the business world is essential to networking. In fact, Virgin reports 72% of professionals are influenced by the first look and handshake during an introduction.

Likewise, your business card says a lot about you. When you’re mingling at a networking event, it’s your introduction and your final words. What does yours say about you? Does it stand out in a stack?

Find out as we take a look at what makes effective business cards, and why they make such a powerful statement.

Why Are Business Cards so Important?

When you consider that 85% of jobs are filled through networking, it only reinforces the importance of business cards. More specifically, good business cards. But what makes them such an effective networking tool?

These lead generating momentos are part of your initial impression. They paint a snapshot of your brand and who you are that people you connect with can keep on hand long after you’re gone.

Plus, they convey your level of professionalism. If you’re handing out business cards you printed at home after designing them in Microsoft Word, people are going to notice. It gives the impression you aren’t well-established and can even deter potential clients.

On the flip side of that point, a great business card can seal the deal. If your card showcases a strong brand and impressive design, you appear more professional. This can instill trust, which in turn gives you an edge over your competition.

An Introduction in Your Pocket

But what if you don’t frequent networking events? Do you really need a business card?

Yes! Every time you step out of your door, there is a chance of running into a potential new customer or client. Having a business card in your wallet or bag at all times ensures you are prepared.

When you strike up a conversation and someone asks, “What do you do?” it opens the door for a networking opportunity. Business cards are a quick introduction you can deliver at a moment’s notice, and people can keep them on hand in case a need for your product or service arises.

This is why they’re so essential to businesses.

How Do You Create Effective Business Cards?

But what exactly makes a good business card design? It’s a combination of design skill, material quality, and the strength of your message. Below we’ll explore each one of these elements and the questions you’ll need to ask as you consider your business card design.

The Elements of a Great Business Card Design

There are several common elements found in great business card designs, including:

  • Your Name
  • Your Job Title
  • Your Company’s Logo
  • Your Contact Information
  • Your Photo
  • Information About Your Business

Some of these elements may seem like common sense. After all, knowing your name, company, job title, and contact information are all important when establishing new professional relationships.

But let’s take a closer look at each of them individually. A personal photo of you isn’t required for a great business card design, but it does make your face easier to remember. Recipients will be more likely to remember you after your first meeting, especially if it was brief.

A good business card includes your company’s logo and colors as part of your branding. However, it’s important to make sure you take it a step further and align it with other marketing collateral as well. A business card that matches brochures and your website design make your business appear more professional.

If you need to, add information about your business and what it offers. Make what you bring to the table clear so recipients of your card know your service and product offerings.

If you aren’t a graphic designer, make sure you employ one to bring your business card design to life. Aim for a design that draws the eye and stands out in a stack on the table.

The Importance of Quality Materials

Business cards aren’t just a visual experience, it’s also tactile. People will notice the texture, the weight, and the sturdiness of your business card when you pass it along.

This can either work for or against you, depending on the materials you choose. A staggering 72% of people make instant judgments about a company or individual based on the quality of their business card design.

If you select cheap stock that feels flimsy in the hand of the person you give it to, it can make you appear second-rate. This can lead to the perception that you are a new or struggling business on a shoestring budget.

In contrast, a well-established business is expected to take pride in its brand. It’s willing to pay for quality, so people take notice when they receive a well-crafted business card.

After all, if you aren’t willing to produce quality products for yourself, why would someone expect you to produce something of quality for them?

Metal business cards are a growing trend. Like a metal credit card, they give off the impression that your business is high-end. It’s a quick way to stand out and people are more likely to hold on to such a unique business card design, even if they don’t have a need for your services at that time.

Why Crafting a Great Message Matters

What does your business card say to those who receive it? Don’t just consider the unwritten message spoken through your color palette and logo design. Add a message or call to action!

Business cards with a blank back are missing an opportunity to communicate with potential customers or clients. Use this space to convey additional information or even a QR or coupon code.

Offering a special discount or call to action with your business card encourages a follow-up action. It’s a great way to hook a lead or get them interested in what your business has to offer.

Make Every Impression a Lasting One

If you’re looking for effective business cards that will impress recipients every time, consider our metal business card designs. With 8 stunningly different styles to choose from, we customize your design for a truly unique look.

Start shopping metal business card options online now. If you have any questions, we are happy to answer them. Drop us a line, and we’ll be happy to help.

5 Tips for Becoming a Super-Successful Nightclub Promoter

5 Tips for Becoming a Super-Successful Nightclub Promoter

Do you think you have the style and charisma it takes to be an amazingly successful nightclub promoter? Here are 5 of the best pro tips to help you get started.

Switching to a new career path always presents somewhat of a challenge for anyone willing to risk it. It can be intimidating, especially if you’re venturing into a brand new industry.

Perhaps you’ve considered starting a new career as a nightclub promoter. Don’t be too afraid of such an opportunity – you aren’t alone in this idea. In fact, there are over 62,000 nightclubs throughout the United States, and all of these need promotion.

If you play your cards right and are intentional, it’s possible to have real success with such a position. It takes determination, organization, and, of course, charisma. You need to be able to promote both a nightclub and your own trustworthiness.

The good news is that this article is a great start for anyone interested in the nightclub industry. Continue reading to learn five tips to set you apart as a competitive nightclub promoter in no time.

Start By Researching and Networking

Starting any new career path takes a fair amount of education. When it comes to becoming a nightclub promoter, it’s hopeful that you’ve at least been in a nightclub before. That’s probably why you’re interested in the business in the first place.

To be a nightclub promoter, you should start by narrowing down the location or locations in which you want to promote. Perhaps you live in a large enough city with plenty of nightclubs who will need your promotion.

Are you willing to work in multiple cities to juggle multiple clients? This could be taxing, but you’d have more opportunity to profit. This concept works great in areas like in California or New England where multiple populated cities are close together.

Either way, you need to make sure you start by surveying the scenes in which you’ll be working. Once you frequent a nightclub on a regular basis, try and meet the staff and event managers you find at work. Introducing yourself to them is a great opportunity to hand out a business card for future relations.

Get Used To a New Kind of Lifestyle

You might have spent the last few years of your life working a typical day job at an office. Well, say goodbye to the routine of morning commutes and evenings off. It’s time for you to consider what your new schedule and lifestyle will have to look like as a nightclub promoter.

Working at and for nightclubs should give you an obvious idea about your new schedule. That is, you will mostly be working nights.

On top of that, you’ll likely still have client meetings throughout the weekdays, as that’s when many nightclub owners still operate. Still, you’ll find plenty of time to sleep in. The trick is to maintain flexibility with this new career change, and accept that it will be quite an adjustment.

Register Your Business, and Have a Plan

If you are serious about transitioning to this new industry, it’s important to consider it an investment. That means you need to be willing to invest your time, energy, and even money.

Don’t worry, though – it shouldn’t cost too much just to start promoting yourself as a promoter. To start, it’s a good idea to come up with a name for your promotion business and register that name with your state. This is a sure way to prove to your clients, and to yourself, that you truly mean business.

Before you get too far into your new business venture, make sure you have a solid plan. Drafting a business plan is crucial for any business’s success since it maps out the structure of the business itself and sets some goals.

Be flexible with this, though – you never know what challenges are going to come your way. Instead, treat your business plan as more of a guide than a rulebook.

Plus, this is a great time to focus on your finances. Set a monthly budget for yourself to follow until you start making actual profits. Sure, you need some money saved up to finance the building of your business, but it’ll be worth the investment in the long run.

Stand Out with Digital Marketing Strategies

You need to develop a functional, engaging website to entice clients. After that, you can start incorporating digital strategies to market yourself across the Internet.

A website is an important step that you shouldn’t take lightly. It’s an unfortunate statistic that Millennials aren’t attending nightclubs as much as previous generations. Don’t let that discourage you, because there are still ways to bring more of them out to nightclubs.

By being strategic about your digital marketing, you can more easily connect with Millennial nightclub owners and, hopefully, their younger customer base. It’s no secret that most Millennials are tech-savvy, so it’s a good idea to present yourself as the same.

If you can market nightclub deals and promotions online, Millennials are more likely to take interest in spending their evenings out.

Maintain Professionalism At All Times

It’s easy to think of the nightclub and bar industry like it’s one big party, and fun only. Remember, though, that this industry is now a part of your career and your livelihood. That means you need to maintain professionalism day in and day out.

Just because you’ll likely be working in nightclubs doesn’t mean you’re free to party the whole time. The most successful nightclub promoters know better than to get blackout drunk at one of the clubs they represent, for example. You can still have your fun, but remember who you’re representing at all times.

Conclusion: Invest In Yourself As a Nightclub Promoter

At the end of the day, becoming a nightclub promoter is a question of dedication and longevity. You might not become successful in this industry overnight, but you should still do your best to remain patient.

We know how important it is to always present a sophisticated, professional appearance. If you want to make sure you stand out as a nightclub promoter, you should consider investing in high-quality promotional materials. For example, we encourage you to check out the prices of these high-quality metal business cards to get started on your new path.