Effective Business Cards: How to Make the Most of Yours

Effective Business Cards
Effective Business Cards Can Impact Business

Effective Business Cards: How to Make the Most of Yours

You want a business card that does the business for you. We take a look at what makes effective business cards and how to make the most of your own.

Face-to-face interaction in the business world is essential to networking. In fact, Virgin reports 72% of professionals are influenced by the first look and handshake during an introduction.

Likewise, your business card says a lot about you. When you’re mingling at a networking event, it’s your introduction and your final words. What does yours say about you? Does it stand out in a stack?

Find out as we take a look at what makes effective business cards, and why they make such a powerful statement.

Why Are Business Cards so Important?

When you consider that 85% of jobs are filled through networking, it only reinforces the importance of business cards. More specifically, good business cards. But what makes them such an effective networking tool?

These lead generating momentos are part of your initial impression. They paint a snapshot of your brand and who you are that people you connect with can keep on hand long after you’re gone.

Plus, they convey your level of professionalism. If you’re handing out business cards you printed at home after designing them in Microsoft Word, people are going to notice. It gives the impression you aren’t well-established and can even deter potential clients.

On the flip side of that point, a great business card can seal the deal. If your card showcases a strong brand and impressive design, you appear more professional. This can instill trust, which in turn gives you an edge over your competition.

An Introduction in Your Pocket

But what if you don’t frequent networking events? Do you really need a business card?

Yes! Every time you step out of your door, there is a chance of running into a potential new customer or client. Having a business card in your wallet or bag at all times ensures you are prepared.

When you strike up a conversation and someone asks, “What do you do?” it opens the door for a networking opportunity. Business cards are a quick introduction you can deliver at a moment’s notice, and people can keep them on hand in case a need for your product or service arises.

This is why they’re so essential to businesses.

How Do You Create Effective Business Cards?

But what exactly makes a good business card design? It’s a combination of design skill, material quality, and the strength of your message. Below we’ll explore each one of these elements and the questions you’ll need to ask as you consider your business card design.

The Elements of a Great Business Card Design

There are several common elements found in great business card designs, including:

  • Your Name
  • Your Job Title
  • Your Company’s Logo
  • Your Contact Information
  • Your Photo
  • Information About Your Business

Some of these elements may seem like common sense. After all, knowing your name, company, job title, and contact information are all important when establishing new professional relationships.

But let’s take a closer look at each of them individually. A personal photo of you isn’t required for a great business card design, but it does make your face easier to remember. Recipients will be more likely to remember you after your first meeting, especially if it was brief.

A good business card includes your company’s logo and colors as part of your branding. However, it’s important to make sure you take it a step further and align it with other marketing collateral as well. A business card that matches brochures and your website design make your business appear more professional.

If you need to, add information about your business and what it offers. Make what you bring to the table clear so recipients of your card know your service and product offerings.

If you aren’t a graphic designer, make sure you employ one to bring your business card design to life. Aim for a design that draws the eye and stands out in a stack on the table.

The Importance of Quality Materials

Business cards aren’t just a visual experience, it’s also tactile. People will notice the texture, the weight, and the sturdiness of your business card when you pass it along.

This can either work for or against you, depending on the materials you choose. A staggering 72% of people make instant judgments about a company or individual based on the quality of their business card design.

If you select cheap stock that feels flimsy in the hand of the person you give it to, it can make you appear second-rate. This can lead to the perception that you are a new or struggling business on a shoestring budget.

In contrast, a well-established business is expected to take pride in its brand. It’s willing to pay for quality, so people take notice when they receive a well-crafted business card.

After all, if you aren’t willing to produce quality products for yourself, why would someone expect you to produce something of quality for them?

Metal business cards are a growing trend. Like a metal credit card, they give off the impression that your business is high-end. It’s a quick way to stand out and people are more likely to hold on to such a unique business card design, even if they don’t have a need for your services at that time.

Why Crafting a Great Message Matters

What does your business card say to those who receive it? Don’t just consider the unwritten message spoken through your color palette and logo design. Add a message or call to action!

Business cards with a blank back are missing an opportunity to communicate with potential customers or clients. Use this space to convey additional information or even a QR or coupon code.

Offering a special discount or call to action with your business card encourages a follow-up action. It’s a great way to hook a lead or get them interested in what your business has to offer.

Make Every Impression a Lasting One

If you’re looking for effective business cards that will impress recipients every time, consider our metal business card designs. With 8 stunningly different styles to choose from, we customize your design for a truly unique look.

Start shopping metal business card options online now. If you have any questions, we are happy to answer them. Drop us a line, and we’ll be happy to help.

5 Ways to Make Your Photography Business Cards Stand Out

Every great photographer knows they need a great business card. Read on to learn how to make your photography business cards stand out.

What’s small, fits in a wallet, and can make a huge difference to your bottom line?

Business cards! Despite the technological age we’re living in, the old-fashioned business card is still relevant. It gives your potential clients something tactile to take away from their meeting with you, and, ideally, something they will refer to later when they are ready to hire a photographer.

Because of this, it’s important to invest in a card that will make an impact. Read on for five creative ways to ensure your photography business cards don’t get lost in the shuffle.

Get Your Business Cards Printed Professionally

If there is only one piece of advice you choose to follow, it’s this: don’t try to save a buck by printing your own business cards at home.

Your cards are, in many circumstances, one of your first chances to make a positive impression on potential clients. It’s what they will take away with them following a consultation. You want it to reflect your style and branding, and emphasize that you’re a professional.

Printing cards at home often means they will be on a lightweight cardstock. They may have edges that are not perfectly clean or straight. The ink quality may be poor.

Pay to have your cards printed by a professional printer with the right equipment to make sure you’re presenting your business in the best light possible.

Consider Photography Business Cards an Investment

We know that a photography business isn’t cheap to run. Lenses, cameras, computers, and software add up quick. You may be tempted to skimp on the cost of business cards and use those funds elsewhere.

Consider your business cards part of your overall marketing plan. You spend time and money marketing your business, whether that’s via advertisements, professional website design, or branding. Your business cards are an extension of that.

Flimsy, poorly printed cards aren’t in keeping with the name you are making for your brand. Choose a trusted printer and opt for quality, even if it costs a bit more, to ensure your cards reflect your business in a good light. Like most things in life, you get what you pay for.

After all, these are an investment in your business, and quality cards will pay for themselves by landing you more clients.

Think Outside the Paper Rectangle

Here’s a chance for you to show off your creative side and really stand out.

You might assume business cards need to be small, cardstock rectangles. Not so! There are a lot of options on the market today for business owners who want something completely different in a card.

Some cards are cut into unique shapes — this could be as simple as adding rounded corners or as fancy as having a card in the shape of a camera.

Maybe you’ll want a card that’s a different size than standard. It could be smaller or larger than standard (although, we caution you to not go too large — cards that can’t fit into a standard wallet might get tossed).

There’s also the option to emboss, stamp, or otherwise have texture added to a card.

Consider ditching paper completely and instead, go with wood, plastic, or metal. Metal cards present the perfect opportunity to create a unique card that will get your business noticed. Clients are less likely to toss a metal card, and they will hold up far better than paper when taken in and out of a pocket or wallet.

Metal cards can be stainless, gunmetal, or rose gold colored. There are options for colored enamel, die-cut cutouts, and embossed textures. There’s even a card that doubles as a bottle opener — a great way to give your card a purpose and ensure it’s looked at again and again.

Use Your Imagery on Your Cards — and Mix it Up

When designing your cards, think of it as the perfect way to advertise your photography style. Whether you design the cards yourself or commission a designer, think about using your own photography on the cards.

Don’t limit yourself to one image that you really love, either. The most effective way to use this tactic to your advantage would be to order several styles of cards with several of your photos on them.

By doing it this way, you can target specific clients with different cards. Your card with the senior photo on it can go to the family with high school-aged kids, and your card with the stunning bridal portrait can go to the newly engaged couple. The gallery owner gets the card with a breathtaking fine art landscape shot.

It may cost more upfront to order different styles, but it’s an effective way to make an impact when you hand out your cards.

Clean Designs Are Best

It may be tempting to load as much info as you can fit onto a business card. After all, you’re paying for the real estate, why not use it?

This can backfire, though. A cluttered design can be overwhelming to look at and might diminish the impact of the card. Opt to add only the most important, relevant information.

Include your company name/logo, your name, a phone number, email, and potentially your location if applicable. If you have social media accounts where you post your photos, use just the logo for the specific social media channels instead of the whole URL. That’s enough for the tech-savvy customer.

You can tackle the design yourself or hire a designer for this. A good rule of thumb for business card design is that less is more. A clean, uncluttered card is always best.

Learn More About the Importance of Quality Photography Business Cards

Don’t underestimate the importance of having unique, high-quality photography business cards. They are a simple tool to make a great impression on clients and land you more business.

Our blog has more great information about business cards, business card options, and the importance of a great design. Read more today and learn how to take your company to the next level with the right business card!