What Information You Should and Shouldn’t Put On Personal Business Cards

What Info You Should and Shouldn’t Put On Personal Business Cards

Personal business cards give you a fantastic opportunity to sell yourself. But what information should you be including on your card, and what information should you leave out? Click here to find out.

Gold Metal CardBlack Metal Card

When you design a business card, you’re striking a delicate balance. You want people to have enough information to find you, but not get overwhelmed. These two by three-inch cards can only hold so much information. You need to focus on displaying the most information without losing aesthetic quality.
To help you navigate this tricky balance, we made a guide to personal business cards. In it, we’ll tell you what does and doesn’t need to be front and center. Put your best foot forward and read the tips below.

Personal Business Cards: Do’s

To give your business the best impression, you want to design the perfect card. Read the things it definitely needs below.

1. Name and Title

First thing’s first, let’s make sure people know who you are. Not only will having the name on your business card help them remember who you are it adds a personal touch to an organization.
List your name, as you usually introduce yourself, and your title. For example Sally Money, Position. Be as clear and specific as possible with your position. It’s better to put “Social Media Marketer” than “Marketing”. It helps people using your card know if you’re the best person to seek out.
It’ll also help people looking back at your card in the future. How many times have you got a business card and you can’t remember why you needed it? Don’t give people an excuse to throw yours out. Nickname wise, go by what you introduce yourself as in most situations. If your name is Samantha but you go by Sam, list yourself as Sam.
It’s a little less formal, but it’s less confusing for someone receiving the card

2. Company, Logo, and Tagline

Once you’ve established who you are, make sure they know what your company is. Don’t be vague, write the name as clearly as you would on your business website.
Whether or not you list your whole business name is up to you. For example, Barley Brother’s Bakery and Coffee Cafe could list its name as Barley Brother’s Cafe, without losing clarity. This is something to think about when you create your business name too. How much competition is there for the business name you want?
If you’re using a common set of words or descriptor that’s popular in your area, list the whole name on your card. Place your logo to the right of your company name. Since people read left to right, they’ll see (read) your logo as part of your identity. This strengthens brand identity and increases your exposure.
Under your logo and your company name, put your tagline. These are the three things you want people to associate with your business. Seeing them all at once will create a cohesive image in their head.
There’s a caveat to displaying your tagline. If it’s long, skip it. You want the tagline to fit under the name and logo, not look like a paragraph.

3. Contact Information

People often wonder how or what kind of contact information to put on a business card. There isn’t one answer.
List whichever type of communication you use most or what you want to be contacted through. For example, someone who works on the computer all day can answer emails quicker than phone calls. They’d list their email address and maybe not their phone number.
There’s nothing wrong with giving both, people do contact in different ways. If you list phone and email, the person will contact you the way they’re most comfortable.

4. Social Media

You should list your social media profiles IF you’re active on them. Don’t direct someone to your twitter if you only post a few times a month.
Only list social media profiles you feel good showing off. Two to three channels will do, any more is overkill.

What Not to List: Business Card Don’ts

Now that you have an idea of what to list, you need to know what to leave off. Avoid incorporating the things below.

1. Outdated Information

Fax machines are in many businesses, but whatever the chances a person you meet off the street will fax you? Is that your best form of contact? Probably not. These extra numbers can confuse people trying to call your main number as well.
People don’t like to be wrong, so if they call a number on your card that doesn’t go through, they’ll likely give up. You want to make it as simple as possible for them to contact you.

2. A Boring Site

Yes, listing your website on your card is a good idea, but why not make it fun? Instead of having your web address, make a fun landing page for people with your card.
www.mybusinessname.com/freebook or /handshake will pique someone’s interest. Feel free to make it more mysterious, but don’t go crazy.
Keep the URL short and easy to type.

3. Too Much Text

There should be a good amount of white space on your card. It looks better and you can use it as a space to jot down notes.
No one wants to squint at your business card to find the information they need. Keep the basics and lose the rest!

Colors and Shapes

There are websites now that have different colors and shapes of cards, with tons of options. In this aspect, you have our permission to go crazy.
Crazy within the expectations of your profession that is. Would you want to get a lawyer’s business card if it was bright pink and zebra striped? Probably not.
In more reserved professions, look for things like premium upgrades that make you stand out. Different materials always make your card stand out from the crowd. How often do you get a metal business card?
Not very often. Jump on the metal personal business cards train while it’s still new and see how easy it is to make some today.

Why Small Business Owners Need Beautiful Business Cards

Why Small Business Owners Need Beautiful Business Cards

Are you debating whether business cards are a must for you? Read here to learn why small business owners need beautiful business cards.

With nearly 30 million business cards printed daily, there is clearly still a big market for these cards.

While it may seem like everyone connects digitally, the ease can make it less personal and less memorable. When you have a great conversation with someone who hands out beautiful business cards, you remember that interaction for a while.

Whether you go to a lot of business conferences or live in a small community, you never know when you’re going to run into someone to do business with. Having to tell someone that you don’t have a card or write your number on a scrap piece of paper just seems unprofessional.

You could be losing business by not having a card. Here are 4 reasons why you should have beautiful business cards made for your company.

1. Think About First Impressions

Your business cards allow you to say a lot about the business you do without having to sell it all on words alone. While people talk a big game, pulling out a perfectly designed card says that you’re professional.

You can also use them to describe a little bit of your personality. If you work in a creative field, your business cards can say a lot about who you are and what you do. A card that stands out will end up on the top of the pile.

2. Personal Yet Cost Effective

Handing a business card to someone gives them a personal reminder of your interaction. If you write an additional piece of information on the back for them, it seems even more special.

You can be getting cards for as cheap as 10? or less. Why not hand one out and make a great statement that stands out from the pile of digital requests and spam they’re getting on a daily basis?

3. You’ll Look Prepared

You can help seal the deal on the casual conversation when you pull out your business card. By handing out a card, you turn small talk into a business conversation and build trust.

When the person you’re speaking with sees your name and contact in ink, they’ll connect you with an image of professionalism.

4. Easy to Be in Touch

Not everyone carries a pen and spare paper on them. Then once you hand that paper over to someone, how do you know it won’t get mixed up with a bunch of other scraps to be forgotten about forever?

Giving someone a clearly marked card with your information makes it easy for them to get in touch with you and remember your name. You won’t have to worry about your number being entered incorrectly in their phone. It’s all on the card.

Beautiful Business Cards Lead to More Business

Handing out beautiful business cards allows you to stand out from the pack. A well-designed business card can be a piece of art.

If you’re ready to create the perfect business cards that reflect your business’s uniqueness, contact us to get started or fill out our quote form for a free quote.

4 Essential Traits of Modern Business Cards You Need To know

4 Essential Traits of Modern Business Cards To Know

Modern business cards feature distinctive traits that make them worth sharing with people. Click here for four essential traits your cards should possess

Modern business cards are expected to perform many tasks in today’s competitive business climate. They need to communicate your brand and provide information clearly. They should stand out from a pile of cards collected at the same event or those left in a stack by a heavily trafficked area.
In the age of digital marketing, business cards are one of the last remaining pieces of collateral your company will distribute in the real world, as opposed to cyberspace. They need to be effective and different!

Here are four essential traits you need to consider in choosing a memorable business card.

1. Space

Modern business cards use their small space strategically. By including a website URL or a QR code on the card, you no longer need to include every detail like a mailing address or fax number.
Your target should be able to obtain all the information they need about your company at a glance: the logo, tagline, your name and email address, and website address.

2. Material

With such a short time to make an impression, details count. The feel and weight of a business card can make all the difference in making yours distinctive from others.
Metal business cards are a hot trend in industries like entertainment, design, and finance. Their solid weight and style make a singular impression of durability and sophistication. Simple card stock just looks flimsy in comparison!
People are also less likely to throw out metal cards: they become a cool conversation piece.

3. Font

It may seem self-explanatory, but make sure people can read the font on your business card. If you are handing out cards at an evening networking event where the lights are low, you don’t want people having to squint to figure out what they are reading.
Gothic and other elaborate fonts may look exotic, but they are no good to your brand if they cannot be understood. Modern business cards need to convey their message easily. Don’t make it harder than it has to be with a fancy, hard-to-read font.

4. Color

You come home from a networking event with a stack of business cards: which one grabs your attention? The one that looks different from the rest.
Surprisingly, a majority of business cards are still printed on paper in various shades of white. Unless your industry is very conservative like banking or law, why not stand out from the crowd with a bold choice in color? Black and metallic shades make a dramatic statement that refuses to be overlooked.

Modern Business Cards: One Chance to Make a Lasting Impression

In the internet era of fleeting impressions, you have only seconds to make a lasting statement on who you are and why someone should keep your contact information. By handing someone a business card with heft and style, you gain an advantage over your competition and make it more likely your prospect will keep your card and call you back.
For more information on metal cards which deliver results, contact us.  Our talented team of artists are waiting to help you with your next business card design. All artwork is free and we also offer free shipping in the US. Get a free quote today or call us at 877-337-2291

How Metal Business Cards Set You Apart

How Metal Business Cards Set You Apart

You need a business card that is unique and memorable. Learn how metal business cards make an impression and set you apart from your competition!

You want to find a creative way to set your business card apart from the competition, but you’re not totally sure how to do it.

Your business card is often the first marketing products a client receives from you. This first impression can hold a lot of weight

If the card is professional and well-designed, it tells the client that you’re professional and you take your work seriously. This builds trust with the client and makes them more inclined to do business with you.

But, setting your card apart can get a little tricky. You don’t want to do something so out there that you come across as unprofessional.

So, what should you do?

Should you change the font? Or the color? Or maybe rethink your logo?

Well, while all these solutions are worth looking into, here’s what we suggest: metal business cards.

Metal business cards are stylish, unique, bold, and eye-catching. But are they worth the investment?

Let’s take a look at how metal business cards can set you apart from the competition.

Make an Impression

There’s no doubt about it, a metal business card will make an impression on your clients, regardless of the industry you’re in.

Think about what happens when someone hands you a business card. Often times, you just chuck it in your wallet and forget about it.

Due to their shiny gleam and the way they feel, it’s pretty hard to just chuck metal business cards in your wallet without giving them a second thought.

And sometimes, this impression is all you need to edge out the competition.

Sophistication

Business cards are meant to represent your brand. 

For example, someone whose brand has a fun, youthful vibe to it will want to opt for a business card with bold and bright colors.

What do you want to represent with your brand?

If you’re trying to represent sophistication and luxury, then a metal business card is definitely the way to go.

They’re more high-class than a flimsy piece of paper. And, they can be printed in shades of silver, gold, and chrome.

Durability

Hopefully, you have some clients who are looking to do business with you for awhile.

If so, they’ll likely need to hold onto your business card for a long time. If this is the case, then a metal business card can be a huge benefit.

Metal cards are durable. They won’t fade or tear like traditional paper cards. And, because of their distinctiveness, they’re easier to keep track of.

Your clients will appreciate the benefit these cards provide them.

Unique Customization

If you’re looking to highlight your creativity or design abilities, metal business cards are a great option.

Metal is an extremely versatile material, meaning your creative options are pretty limitless.

You can incorporate raised text and high-quality images on your cards. Or, you could even cut out portions of the metal to create a unique design shape for the card.

Metal Business Cards: Wrap Up

Whether you’re the CEO of a large company or an independent real estate agent, a metal business card can really set you apart from the competition.

If you like the idea of metal cards but are not sure if you’re ready to commit to an order, click here to get a free sample. You can also call us at 877-337-2291 or email us at sales@metalbusinesscards.com

8 Industries Buying the most Business Metal Cards.

As the premier designer & manufacturer of metal business cards in the world, we have a lot of clients spanning most every industry and title. We’re here to share our data on the industries and jobs where professional consistently seek to stand out through metal cards.  Let’s count down to the top 8 jobs and industries where having the right business card matters the most.

8) Entertainment Industry

The entertainment industry runs on personal branding & image, and having the right business card is a vital part of personal branding. Talent Agents, from big time sports & movies to small town talent & models. Night club, bar & premier restaurant owners & promoters. TV & Movie Producers, and event planners: Brand perception is often a deciding factor client use to decide whom to take a meeting with.

Black Metal Card

7) Designers, Photographers, Artists, and Design Firms

With Infinite design possibilities and microscopic level of detail, no card can better capture the unique creative talents of most artist better than metal cards can. In an industry that caters to visual stimuli, metal business cards are the ultimate display of art and design. Many customers will showcase their photos, artwork, or design capabilities directly on the card.

Metal Business Card

6) Entrepreneurs & Executives

As an entrepreneur, you have to hustle for every new lead and hustle to get shareholders like employees and investors to follow you. Many choose metal cards that hustle for them: A card that is a conversation starter, that is kept rather than discarded, gets the call, makes the sale.

As for Executives, when you’re the best at your game, you have the best business cards: metal cards.  Metal business cards are often gifted to executives along with a promotion, or as a sign of thanks or commemoration.

Entrepreneur Card

5) Salesmen & Saleswomen

Coffee isn’t the only thing reserved for closers. The reason women and men in sales across industries are turning to metal business cards has to do with the digital age we live in. Technology has shortened the sales cycle, meaning first impressions carry more weight than ever. A saleswoman with a metal card conveys experience, trust, and superior knowledge… everything you want in your supplier.

Metal business card

4) Manufacturing / Metal Workers

Manufacturing more than any industry experiences a true brand connection with metal cards. Metal Cards convey a high level of quality, precision, and durability – all words any manufacturing firm would want to be associated with their brand. Not only do our stainless steel cards go over well in manufacturing, but many in aerospace and automobile industries love our aluminum business cards and carbon fiber business cards.

Construction Business Card

3) Financial Advisors/Wealth Management/Investment Bankers/ CPA’s

This industry being near the top of our list is of no surprise, if anyone can realize the enormous ROI associated with metal cards, it’s the men and women whose calling is finance. When your job is to convince strangers to entrust you with their hard earned money, it’s imperative you convey a quality brand that showcases experience and trust, no card answers that call better than a metal card.

Metal Business Cards

2) Lawyers & Attorneys

This should be no surprise to anyone, metal cards perfectly complement the mahogany desks, genuine leather chairs, and fine tailored Italian suits that are often associated with law offices. Lawyers and Attorneys have a very particular image they need to uphold, they look no further than the finest looking cards money can buy.

 

1) Realtors

The interesting thing is that most of our clients in this Real Estate are not realtors dealing in luxury properties. Why? We common folk put our trust (and often life savings) in realtors to locate and negotiate our future homes. And because Real Estate is nearly 100% commission based, anyone with a premium metal business card immediately comes across as a successful agent that gets deals done.

Gold Metal Card

This list should give you a very good idea about the type of clientele that prefer and source metal business cards. If you’re a professional in any of these industries or deal with these industries, now you know what type of cards you need.

To learn more call us at 877-337-2291 or fill our free quote to learn more!