7 Essential Reasons For the Importance of Business Cards

7 Essential Reasons You Should Always Carry Your Business Cards

In this digital world, business cards may seem like an unnecessary expense and inconvenience. Well, nothing could be further from the truth. Here are seven reasons you should always carry a spare business card or two with you.

The small business world is booming with a staggering 30 million organizations registered in the United States alone. This unprecedented growth is due largely in part to consumer confidence continuing to grow on the back of near-record unemployment rates.

What does all of this mean for your company?

It means that if you make bold moves and are diligent in networking, you have the opportunity to claim your ballooning chunk of the trillions of dollars a year consumers are spending on goods and services.

While there are a lot of ways to network and attract new clients, our team’s favorite method is by being prepared to hand out tried-and-true business cards. Below, we re-assert the importance of business cards by sharing 7 great reasons why you should be investing in them!

1. You Will Look Professional

Establishing trust early on with a client or business partner is essential in taking your relationship through its beginning stages and towards a profitable future. In order to establish that trust, the person you’re speaking to needs to understand immediately how invested you are in your organization and that you’re not another fly-by-night startup that will lose momentum in the next couple of months.

Therein lies the importance of business cards. With a business card, you show the person you’re engaging with that you are invested enough in your brand to physically carry around a customized marketing piece that communicates your most vital information.

That impression will do wonders in helping propel your relationships forward.

2. Business Cards Make People Look at Your Brand

When you meet an important business contact and tell them to go to your website to check out your information, the odds of them actually taking the time to do that are slim. Especially when you don’t provide them with any physical reminder as to what your web address is.

When you physically hand somebody unique business cards, however, they need to take and look at that card. If your card gets done in a way that reflects your brand’s fantastic, unusual qualities, your prospect will take note and be intrigued immediately.

That powerful brand deposit will significantly raise the odds that a prospect will look deeper into what you have to offer.

3. Business Cards Are Evergreen Lead Magnets

If you go to a networking event and tell everybody to go to your website, the lead magnets you’re putting out into the world only last as long as people remember your web address.

Given that people’s attention spans are shorter than at any other time in human history, we assure you that your magnets will lose their pull fast.

With a business card, you give a prospect your pitch, hand them your card and walk away.

Sure, there’s a chance they won’t follow up with you right away. Your card though will continue to sit on your prospect’s desk, in their wallet or other important places for months or even years. That means, when they need what you’re offering, there’s always a chance they will pick up the phone and give you a call.

4. Business Cards Keep You on Your Game

The importance of business cards goes beyond letting people know about your brand. They also remind you of your own goals.

Given the amount of noise we experience in our lives, it’s easy to take a break from the grind of growing our businesses. When you have a handful of business cards sitting in your wallet, however, every time you open it you’ll get reminded that those cards should be in prospect’s hands.

That reminder can be instrumental in keeping you moving forward and being productive.

5. Business Cards are Cost Effective

The marketing industry is worth billions. Those billions are generated on the backs of businesses who need to spend thousands upon thousands of dollars to get noticed in a very cluttered marketplace.

Fortunately, not only are business cards extremely effective in reeling in targeted leads but they are also cost-effective. You’ll find that when you partner with the right business card company, the conversion costs you experience with your cards will not get matched by most if not all of your other marketing efforts.

6. You Will Never Miss an Opportunity Again

Even when you’re not looking to network, sometimes fabulous opportunities present themselves to you. If you’re at a birthday party or even out at dinner and you suddenly come across someone who’s interested in what you do, having a business card on hand gives you the opportunity to turn your chance meeting into a lucrative relationship.

Given how lightweight business cards are, you’ll never have to worry about fate passing you by again by having a few on you at all times.

7. Never Again Will You Have to Fumble When Someone Asks For Your Card

Every day, people ask business owners like yourself if they can have your card. This question can be music to your ears if you have cards as it signifies a lead is interested in what you do.

It can also be an embarrassing experience if you’ve undervalued the importance of business cards and haven’t invested in any.

Never say “no” and fumble a relationship again when someone requests your card. Get incredible, brand-enhancing cards made for your organization today!

Wrapping Up the Importance of Business Cards

A lot of people will tell you that the importance of business cards is dwindling in today’s digital age. Our team is here to tell you that because of the digital clutter out there, business cards are more important than ever to concisely and uniquely community to prospects how they can engage with you on a deeper level.

Our recommendation is to take to heart the reasons to carry business cards we’ve listed above. Find a quality business card maker to create incredible cards for your organization today!

If you’re looking for jaw-dropping business cards that are made out of eye-catching, durable metal, our team of experts can help.

At MetalBusinessCards.com, we’ve ditched flimsy paper cards and instead have focused our processes on a product that works… Metal cards. With a metal business card, your prospects will take note of your brand and share your card with their colleagues creating snowballing lead generation.

Find out more about what our team can do for your business card needs today. Contact us now for a free quote!

8 Reasons Why Personal Business Cards Are Still Relevant In The Digital Age

8 Reasons Why Personal Business Cards Are Still Relevant

Do you stil carry contact cards when you attend networking functions? Do business cards factor into your promotional strategy? If not, then it’s time to go back to basics and invest in professional or personal business cards. Here’s why they are still relevant in the digital age.

Keyword(s): personal business cards

Have you just run out of business cards? Normally, you wouldn’t hesitate to order another pack. But, recently you’ve heard some people saying that business cards are going out of style.

Is it even worth it to keep yourself stocked up on business cards? With increasing technology, it’s all too easy to share LinkedIn pages and email addresses without the need for a card.

But personal business cards aren’t dead yet! They still hold a valuable place in face-to-face marketing.

Do you want to know why? Keep reading to discover 8 reasons why personal business cards are still relevant in the digital age.

1. They Help Your First Impression

It’s no secret that making a good first impression is vital when networking or talking to potential clients. There are many ways to make a good first impression and presenting yourself properly is one of them.

But this goes further than how you dress or how your hair is cut. Personal contact cards help complete someone’s first impression of you.

A clean, well-organized card will help you look professional, while a unique card may help you seem more creative. This is vital when potential clients will have several companies to choose from.

2. They Help You Connect with Different Audiences

Who is your target audience? Are they male or female? Young or old? No matter who it is, personal business cards can help you connect with them.

If your target audience is older or more traditional, know that they will still expect a business card. Showing up to a meeting without one may make you seem unprofessional in their eyes.

Even if your potential clients are younger or more technology-forward, you can create business card for them. There are tons of color, shape, and material options that can help your potential clients see how you are an out-of-the-box thinker. If you want to really wow them go for a bottle opener card or a gold metal card.

3. They Increase Brand Awareness

When you’re starting your own business, brand awareness is important to build your customer base and get more repeat customers. There are many things that go into creating strong brand awareness, personal business cards being one of them.

When designing your personal contact card, you should include your company logo and keep the colors and design elements similar to what you use on your website and advertisements. This will help you create a cohesive brand image and build your customers’ awareness.

4. They Are Convenient

Most of the time, we talk about how convenient technology is. That’s why we send emails instead of mailing letters and save electronic files instead of using bulky filing cabinets (usually). But sometimes technology doesn’t help.

Traditional business cards allow you to swap information quickly and efficiently without having to stop your conversation. If you forego business cards in favor of directly putting their email address or number into your phone, you’ll have to halt your conversation to do this.

Not only can this be awkward, but it opens you up to potential mistakes. Just getting one number or letter wrong, means you won’t be able to contact them. In reality, it’s so much easier to just hand out a business card.

5. They Are Shareable

When we talk about the importance of business cards, sometimes we forget the biggest benefit of them all – they’re shareable. You can leave them out on in public places or hand several out at once.

If you opt for unique card design, chances are people will want to show them with their coworkers. You’ll reach a larger audience than you would by relying on face-to-face meetings to share your contact info.

6. They Will Be Found Later On

“Why spend money on business cards? They’ll just get thrown in a cluttered desk drawer or lost in a wallet.” While it’s true that business cards end up all sorts of places, that’s not necessarily a bad thing.

When you give someone your email address or phone number directly, chances are it’ll just get lost in their overflowing address book never to be seen again. Even if you send the first email, it’ll be buried by hundreds of emails within a few weeks.

Opting for personal business cards leave a physical trace behind. They may come across your card while cleaning their wallet out or organizing their desk. This gives them a chance to remember your business and they may even shoot you an email!

7. They’ll Help You Seem Prepared

Imagine you’re at a networking event. Each conversation seems to end the same: “Do you have a business card?” Now imagine you’re the only person out of the dozens of people your potential client has met with that says “no.”

Chances are you won’t come off as technology-forward, but rather unprepared. “Who shows up to a business event without a card?” they think as you quickly lose a sale. Business cards are affordable and small, so it can’t hurt to carry a few with you so you seem prepared and professional wherever you go.

8. They Legitimize Your Business

The importance of business cards can’t be overlooked when you’re just starting out. They are the easiest way to create a professional image while your website and advertising efforts are still in the works.

Let’s say you show up at a business meeting with potential clients or investors. You tell them all about your startup but are empty-handed when they ask for a business card. They may begin to think that your company is fake or that you don’t know what you’re doing.

But having that tiny card to hand out helps to show that your business is real. They can now see that you have solid contact information and have started your branding attempts by creating personal contact cards.

Why Personal Business Cards Matter

You may be wondering if business cards are still important in a technology-focused world. Although technology has touched many aspects of business, it hasn’t made personal business cards obsolete. As an affordable, yet important part of your success, business cards shouldn’t be overlooked.

Are you ready to wow people with your business card? Check out our product page for unique business cards.

Top 4 Entrepreneur Characteristics of a Business Owner

Starting your own business isn’t easy. Those who have been successful share 4 major entrepreneur characteristics that get their business off the ground.

Entrepreneurship has long been a key characteristic of the American Dream. Starting a business enables you to be your own boss, create employment opportunities and fuel economic growth.

However, entrepreneurship is all but a rosy journey.

The statistics tell a grim story. Only about 20 percent of businesses live long enough to celebrate their first birthday.

Clearly, business owners need more than a ground-breaking products or services to build successful companies. They also need impeccable entrepreneur characteristics.

In this article, we’re sharing the top four traits you need to succeed as a business owner.

1. The Ability to Solve a Problem

You’re dead wrong if you think entrepreneurship is all about setting up a retail store and selling just about any consumer product.

Entrepreneurship is all about offering a product or service that solves a particular problem facing your community. To create such a product, you need to be a natural problem solver.

Think of any great companies and you’ll see a problem being solved. Take Amazon, for instance. Its founder, Jeff Bezos, wanted to make it easier for people to buy books with a few clicks. Today, the company’s is the world’s largest online retailer, and it has made shopping incredibly easier.

Look around you and identify the problems people are facing and try to provide a solution.

2. A Passion for Entrepreneurship

Even though colleges and universities have been offering entrepreneurship courses for as long as higher education has been around, education alone won’t make you a successful business owner.

You need to be passionate about entrepreneurship. This passion is not acquired in school. It’s a deeply personal trait that only you can nurture.

You have to be passionate about your product or business. More often than not, it’s passion that will keep you from burning out when you need to put in the long hours. Passion will keep you going even when nobody believes in you.

3. A Love for Taking Risks

In many ways, starting a business is a risky move.

Perhaps you’ve cashed out your 401k, taken out personal loans and even borrowed from friends in a bid to raise enough capital to start the business. If the venture fails, you stand to lose a lot.

Given these circumstances, quitting while it’s still not too late can be a tempting prospect. But if you quit, you don’t deserve to be an entrepreneur.

Entrepreneurship is about having the courage to defeat the fear of the unknown and dive into uncharted territory. Your love for taking risks must remain unshaken.

4. Eloquence and Professionalism

To wind up this list of entrepreneur characteristics, we’re discussing the power of eloquence and professionalism for business owners.

You see, it’s the dream of every entrepreneur to build billion-dollar empires. To achieve this, you need to lead a team of talented employees, and seek more funding. Inevitably, at some point you’ll need to pitch your business to investors. But how will you do this successfully if you don’t ooze eloquence and professionalism?

You need to invest in great business cards, polish your sense of style and work on your speaking and presentation skills.

Final Thoughts on Entrepreneur Characteristics

Small business is the lifeblood of the American economy.

If you’re taking the bold step to start your own outfit, you now know the traits you need to be an accomplished and successful business owner. Solve a problem, be passionate, take risks and embrace professionalism.

While we can’t help you with the first three traits, we can help you cut a professional image. With our business card service, you’re sure to get a card that stands out from the rest.

Get in touch with us to learn more or call us at 877-337-2291.

 

How to Create Better Quality Business Cards

How to Create Better Quality Business Cards

Having high quality business cards helps entrepreneurs set themselves apart as professionals. Here’s what you need to for a better first impression.

Running a business comes with many responsibilities and making sure you have awesome business cards to present your customers tops the list.

And even though our world is leaning toward a more paperless environment, business cards are still a core necessity for businesses to market properly. It’s all about that first impression.

If you’ve found yourself in a position where you need to create quality business cards, but don’t know where to start, you’ve come to the right place. Here, we’re discussing creative techniques and design principles to get you started. Keep reading to learn more.

Don’t Use Up All the Space

Sometimes a simple statement is quite enough. If you think you can get away with a trademark logo or other simple design, do it. There’s no need to use up the whole card, especially if your business is well known. Save the ‘whitespace’ for a presentation of your business card.

Using quality cardstock or other material will make an impact with a card design that doesn’t take up a lot of space. Allow your business card to do all your marketing for you.

Use Creative Shapes

We’ve moved on past the olden days when business cards were simply 3.5″ x 2″ rectangles.

Get creative with your cards and make them into all different shapes. Circle, square, even star-shaped cards will make your business stand out from the crowd. People may also be less likely to throw these cards away.

Illustrate

Whether you can come up with a drawing of your own or you plan to use graphics, it’s important to consider illustrations for your business cards.

Illustrations will add significance to your cards in light of the art they display. It will make them more memorable and perhaps even fun for the recipient to keep in their wallet.

Make light of your business with illustrations that employ your creativity and company values. It could help to stick it in people’s minds.

Make It Fun

Creativity is all about bringing out your inner child. Remember arts and crafts hour at school when you were young? Tap into that and make your business cards fun.

Create a business card that tells your customers and clients who you are and how silly you are at heart.

Be Funny

You can also be funny on your cards. Sarcasm probably isn’t a good idea but witty statements and silly questions are a good way to capture your card recipient’s attention.

Use the front of the card to ask a joke and use the back of the card to answer the question with your information there. You can be corny or dry, whatever your comedic taste.

Add a Photo

Some businesses could benefit from adding a personalized photo. This rings true for entrepreneurs and individual proprietors that are marketing themselves.

Putting a face with a name helps people to remember who they’re dealing with and it adds a personal touch.

Quality Business Cards

Creating unique and effective business cards is all about using your own creativity combined with professionalism. It’s not supposed to be difficult or scary to choose a business card design that will suit your business’ needs. Just prepare yourself for the wide varieties available.

If you truly want something unique in quality business cards, contact us. We’re here to help.

 

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