7 Essential Reasons For the Importance of Business Cards

7 Essential Reasons You Should Always Carry Your Business Cards

In this digital world, business cards may seem like an unnecessary expense and inconvenience. Well, nothing could be further from the truth. Here are seven reasons you should always carry a spare business card or two with you.

The small business world is booming with a staggering 30 million organizations registered in the United States alone. This unprecedented growth is due largely in part to consumer confidence continuing to grow on the back of near-record unemployment rates.

What does all of this mean for your company?

It means that if you make bold moves and are diligent in networking, you have the opportunity to claim your ballooning chunk of the trillions of dollars a year consumers are spending on goods and services.

While there are a lot of ways to network and attract new clients, our team’s favorite method is by being prepared to hand out tried-and-true business cards. Below, we re-assert the importance of business cards by sharing 7 great reasons why you should be investing in them!

1. You Will Look Professional

Establishing trust early on with a client or business partner is essential in taking your relationship through its beginning stages and towards a profitable future. In order to establish that trust, the person you’re speaking to needs to understand immediately how invested you are in your organization and that you’re not another fly-by-night startup that will lose momentum in the next couple of months.

Therein lies the importance of business cards. With a business card, you show the person you’re engaging with that you are invested enough in your brand to physically carry around a customized marketing piece that communicates your most vital information.

That impression will do wonders in helping propel your relationships forward.

2. Business Cards Make People Look at Your Brand

When you meet an important business contact and tell them to go to your website to check out your information, the odds of them actually taking the time to do that are slim. Especially when you don’t provide them with any physical reminder as to what your web address is.

When you physically hand somebody unique business cards, however, they need to take and look at that card. If your card gets done in a way that reflects your brand’s fantastic, unusual qualities, your prospect will take note and be intrigued immediately.

That powerful brand deposit will significantly raise the odds that a prospect will look deeper into what you have to offer.

3. Business Cards Are Evergreen Lead Magnets

If you go to a networking event and tell everybody to go to your website, the lead magnets you’re putting out into the world only last as long as people remember your web address.

Given that people’s attention spans are shorter than at any other time in human history, we assure you that your magnets will lose their pull fast.

With a business card, you give a prospect your pitch, hand them your card and walk away.

Sure, there’s a chance they won’t follow up with you right away. Your card though will continue to sit on your prospect’s desk, in their wallet or other important places for months or even years. That means, when they need what you’re offering, there’s always a chance they will pick up the phone and give you a call.

4. Business Cards Keep You on Your Game

The importance of business cards goes beyond letting people know about your brand. They also remind you of your own goals.

Given the amount of noise we experience in our lives, it’s easy to take a break from the grind of growing our businesses. When you have a handful of business cards sitting in your wallet, however, every time you open it you’ll get reminded that those cards should be in prospect’s hands.

That reminder can be instrumental in keeping you moving forward and being productive.

5. Business Cards are Cost Effective

The marketing industry is worth billions. Those billions are generated on the backs of businesses who need to spend thousands upon thousands of dollars to get noticed in a very cluttered marketplace.

Fortunately, not only are business cards extremely effective in reeling in targeted leads but they are also cost-effective. You’ll find that when you partner with the right business card company, the conversion costs you experience with your cards will not get matched by most if not all of your other marketing efforts.

6. You Will Never Miss an Opportunity Again

Even when you’re not looking to network, sometimes fabulous opportunities present themselves to you. If you’re at a birthday party or even out at dinner and you suddenly come across someone who’s interested in what you do, having a business card on hand gives you the opportunity to turn your chance meeting into a lucrative relationship.

Given how lightweight business cards are, you’ll never have to worry about fate passing you by again by having a few on you at all times.

7. Never Again Will You Have to Fumble When Someone Asks For Your Card

Every day, people ask business owners like yourself if they can have your card. This question can be music to your ears if you have cards as it signifies a lead is interested in what you do.

It can also be an embarrassing experience if you’ve undervalued the importance of business cards and haven’t invested in any.

Never say “no” and fumble a relationship again when someone requests your card. Get incredible, brand-enhancing cards made for your organization today!

Wrapping Up the Importance of Business Cards

A lot of people will tell you that the importance of business cards is dwindling in today’s digital age. Our team is here to tell you that because of the digital clutter out there, business cards are more important than ever to concisely and uniquely community to prospects how they can engage with you on a deeper level.

Our recommendation is to take to heart the reasons to carry business cards we’ve listed above. Find a quality business card maker to create incredible cards for your organization today!

If you’re looking for jaw-dropping business cards that are made out of eye-catching, durable metal, our team of experts can help.

At MetalBusinessCards.com, we’ve ditched flimsy paper cards and instead have focused our processes on a product that works… Metal cards. With a metal business card, your prospects will take note of your brand and share your card with their colleagues creating snowballing lead generation.

Find out more about what our team can do for your business card needs today. Contact us now for a free quote!

Why Small Business Owners Need Beautiful Business Cards

Why Small Business Owners Need Beautiful Business Cards

Are you debating whether business cards are a must for you? Read here to learn why small business owners need beautiful business cards.

With nearly 30 million business cards printed daily, there is clearly still a big market for these cards.

While it may seem like everyone connects digitally, the ease can make it less personal and less memorable. When you have a great conversation with someone who hands out beautiful business cards, you remember that interaction for a while.

Whether you go to a lot of business conferences or live in a small community, you never know when you’re going to run into someone to do business with. Having to tell someone that you don’t have a card or write your number on a scrap piece of paper just seems unprofessional.

You could be losing business by not having a card. Here are 4 reasons why you should have beautiful business cards made for your company.

1. Think About First Impressions

Your business cards allow you to say a lot about the business you do without having to sell it all on words alone. While people talk a big game, pulling out a perfectly designed card says that you’re professional.

You can also use them to describe a little bit of your personality. If you work in a creative field, your business cards can say a lot about who you are and what you do. A card that stands out will end up on the top of the pile.

2. Personal Yet Cost Effective

Handing a business card to someone gives them a personal reminder of your interaction. If you write an additional piece of information on the back for them, it seems even more special.

You can be getting cards for as cheap as 10? or less. Why not hand one out and make a great statement that stands out from the pile of digital requests and spam they’re getting on a daily basis?

3. You’ll Look Prepared

You can help seal the deal on the casual conversation when you pull out your business card. By handing out a card, you turn small talk into a business conversation and build trust.

When the person you’re speaking with sees your name and contact in ink, they’ll connect you with an image of professionalism.

4. Easy to Be in Touch

Not everyone carries a pen and spare paper on them. Then once you hand that paper over to someone, how do you know it won’t get mixed up with a bunch of other scraps to be forgotten about forever?

Giving someone a clearly marked card with your information makes it easy for them to get in touch with you and remember your name. You won’t have to worry about your number being entered incorrectly in their phone. It’s all on the card.

Beautiful Business Cards Lead to More Business

Handing out beautiful business cards allows you to stand out from the pack. A well-designed business card can be a piece of art.

If you’re ready to create the perfect business cards that reflect your business’s uniqueness, contact us to get started or fill out our quote form for a free quote.

4 Essential Traits of Modern Business Cards You Need To know

4 Essential Traits of Modern Business Cards To Know

Modern business cards feature distinctive traits that make them worth sharing with people. Click here for four essential traits your cards should possess

Modern business cards are expected to perform many tasks in today’s competitive business climate. They need to communicate your brand and provide information clearly. They should stand out from a pile of cards collected at the same event or those left in a stack by a heavily trafficked area.
In the age of digital marketing, business cards are one of the last remaining pieces of collateral your company will distribute in the real world, as opposed to cyberspace. They need to be effective and different!

Here are four essential traits you need to consider in choosing a memorable business card.

1. Space

Modern business cards use their small space strategically. By including a website URL or a QR code on the card, you no longer need to include every detail like a mailing address or fax number.
Your target should be able to obtain all the information they need about your company at a glance: the logo, tagline, your name and email address, and website address.

2. Material

With such a short time to make an impression, details count. The feel and weight of a business card can make all the difference in making yours distinctive from others.
Metal business cards are a hot trend in industries like entertainment, design, and finance. Their solid weight and style make a singular impression of durability and sophistication. Simple card stock just looks flimsy in comparison!
People are also less likely to throw out metal cards: they become a cool conversation piece.

3. Font

It may seem self-explanatory, but make sure people can read the font on your business card. If you are handing out cards at an evening networking event where the lights are low, you don’t want people having to squint to figure out what they are reading.
Gothic and other elaborate fonts may look exotic, but they are no good to your brand if they cannot be understood. Modern business cards need to convey their message easily. Don’t make it harder than it has to be with a fancy, hard-to-read font.

4. Color

You come home from a networking event with a stack of business cards: which one grabs your attention? The one that looks different from the rest.
Surprisingly, a majority of business cards are still printed on paper in various shades of white. Unless your industry is very conservative like banking or law, why not stand out from the crowd with a bold choice in color? Black and metallic shades make a dramatic statement that refuses to be overlooked.

Modern Business Cards: One Chance to Make a Lasting Impression

In the internet era of fleeting impressions, you have only seconds to make a lasting statement on who you are and why someone should keep your contact information. By handing someone a business card with heft and style, you gain an advantage over your competition and make it more likely your prospect will keep your card and call you back.
For more information on metal cards which deliver results, contact us.  Our talented team of artists are waiting to help you with your next business card design. All artwork is free and we also offer free shipping in the US. Get a free quote today or call us at 877-337-2291

Top 10 Networking Ideas for New Entrepreneurs

Brand new on the entrepreneurial scene? It’s time to start mingling. Here are the 10 best networking ideas for new and introverted entrepreneursFor new entrepreneurs, networking is the best way to build business relationships and get your name out there.
But it can be hard to stand out. How do you make an impression on potential investors and customers?

Here are some innovative networking ideas that are sure to grow your business:

Top 10 Networking Ideas for New Entrepreneurs

Formulate a Pitch

Your elevator pitch will make or break your business in its early stages. Keep it short and sweet.

Detail exactly what your business has to offer and why you are positioned to do it the best.

Make an Impression at Local Events

Attend networking events in your area and spread the word about your fledgling business. Dress the part, and know your stuff.

These events give you the opportunity to connect with your local client base. The more people you make an impression on at these events, the more profit you can make in the long run.

Scope Out The Competition

Part of successful networking is knowing the players in your market. What are other, similar businesses that may be more established doing to spread the word about their services?

This puts you in the position to offer what your competitors do not, allowing you to rise above the pack.

Unique Business Cards

Investors and industry professionals get handed dozens of business cards at networking events. If yours does not stand out, your company will probably be forgotten.

Metal business cards are a great way to impress your clients because they show that you are serious about becoming a leader in your industry.

Coordinate Your Own Event

Although attending public networking events can be great, they can be intimidating if you are just starting to network. Planning and executing your own event can be a great way to showcase your products and services.

Invite as many people as you want, and use the event as an opportunity to show your client base what your business is capable of.

Work on Your Conversation Skills

If you are a beginner at networking, you might find yourself forgetting your talking points or stumbling over words in front of high-level executives. Practice your conversation skills so that you come across as direct and intelligent.

Hand Out Promotional Items

Consider getting promotional items produced with your company’s logo on them. Pens, mousepads, and other useful items can make a substantial impression on your customers while acting as constant advertising.

Utilize Social Media

A major problem that some young companies have is an inability to connect with their consumer base. Social media is a great way to promote your brand and control your public image while engaging with potential clients.

Follow Through

Once you receive a potential client or investor’s contact information, wait two days and send them a follow-up email. Make it clear that their business is important to you and you will be more likely to seal the deal

Set Focused, Achievable Goals.

As an entrepreneur who is just starting out, it’s important to not spread yourself too thin. Do your research before attending any event and target those who are in the best position to help you grow your business.

For more networking ideas, please contact us! If you would like a free sample of our metal business cards click here.