Effective Business Cards: How to Make the Most of Yours

Effective Business Cards
Effective Business Cards Can Impact Business

Effective Business Cards: How to Make the Most of Yours

You want a business card that does the business for you. We take a look at what makes effective business cards and how to make the most of your own.

Face-to-face interaction in the business world is essential to networking. In fact, Virgin reports 72% of professionals are influenced by the first look and handshake during an introduction.

Likewise, your business card says a lot about you. When you’re mingling at a networking event, it’s your introduction and your final words. What does yours say about you? Does it stand out in a stack?

Find out as we take a look at what makes effective business cards, and why they make such a powerful statement.

Why Are Business Cards so Important?

When you consider that 85% of jobs are filled through networking, it only reinforces the importance of business cards. More specifically, good business cards. But what makes them such an effective networking tool?

These lead generating momentos are part of your initial impression. They paint a snapshot of your brand and who you are that people you connect with can keep on hand long after you’re gone.

Plus, they convey your level of professionalism. If you’re handing out business cards you printed at home after designing them in Microsoft Word, people are going to notice. It gives the impression you aren’t well-established and can even deter potential clients.

On the flip side of that point, a great business card can seal the deal. If your card showcases a strong brand and impressive design, you appear more professional. This can instill trust, which in turn gives you an edge over your competition.

An Introduction in Your Pocket

But what if you don’t frequent networking events? Do you really need a business card?

Yes! Every time you step out of your door, there is a chance of running into a potential new customer or client. Having a business card in your wallet or bag at all times ensures you are prepared.

When you strike up a conversation and someone asks, “What do you do?” it opens the door for a networking opportunity. Business cards are a quick introduction you can deliver at a moment’s notice, and people can keep them on hand in case a need for your product or service arises.

This is why they’re so essential to businesses.

How Do You Create Effective Business Cards?

But what exactly makes a good business card design? It’s a combination of design skill, material quality, and the strength of your message. Below we’ll explore each one of these elements and the questions you’ll need to ask as you consider your business card design.

The Elements of a Great Business Card Design

There are several common elements found in great business card designs, including:

  • Your Name
  • Your Job Title
  • Your Company’s Logo
  • Your Contact Information
  • Your Photo
  • Information About Your Business

Some of these elements may seem like common sense. After all, knowing your name, company, job title, and contact information are all important when establishing new professional relationships.

But let’s take a closer look at each of them individually. A personal photo of you isn’t required for a great business card design, but it does make your face easier to remember. Recipients will be more likely to remember you after your first meeting, especially if it was brief.

A good business card includes your company’s logo and colors as part of your branding. However, it’s important to make sure you take it a step further and align it with other marketing collateral as well. A business card that matches brochures and your website design make your business appear more professional.

If you need to, add information about your business and what it offers. Make what you bring to the table clear so recipients of your card know your service and product offerings.

If you aren’t a graphic designer, make sure you employ one to bring your business card design to life. Aim for a design that draws the eye and stands out in a stack on the table.

The Importance of Quality Materials

Business cards aren’t just a visual experience, it’s also tactile. People will notice the texture, the weight, and the sturdiness of your business card when you pass it along.

This can either work for or against you, depending on the materials you choose. A staggering 72% of people make instant judgments about a company or individual based on the quality of their business card design.

If you select cheap stock that feels flimsy in the hand of the person you give it to, it can make you appear second-rate. This can lead to the perception that you are a new or struggling business on a shoestring budget.

In contrast, a well-established business is expected to take pride in its brand. It’s willing to pay for quality, so people take notice when they receive a well-crafted business card.

After all, if you aren’t willing to produce quality products for yourself, why would someone expect you to produce something of quality for them?

Metal business cards are a growing trend. Like a metal credit card, they give off the impression that your business is high-end. It’s a quick way to stand out and people are more likely to hold on to such a unique business card design, even if they don’t have a need for your services at that time.

Why Crafting a Great Message Matters

What does your business card say to those who receive it? Don’t just consider the unwritten message spoken through your color palette and logo design. Add a message or call to action!

Business cards with a blank back are missing an opportunity to communicate with potential customers or clients. Use this space to convey additional information or even a QR or coupon code.

Offering a special discount or call to action with your business card encourages a follow-up action. It’s a great way to hook a lead or get them interested in what your business has to offer.

Make Every Impression a Lasting One

If you’re looking for effective business cards that will impress recipients every time, consider our metal business card designs. With 8 stunningly different styles to choose from, we customize your design for a truly unique look.

Start shopping metal business card options online now. If you have any questions, we are happy to answer them. Drop us a line, and we’ll be happy to help.

7 Creative and Unique Business Card Ideas For Business Owners

7 Creative and Unique Business Card Ideas For Business Owners

Having a standout business card can be the difference between landing a client or not landing one. Here are 7 creative and unique business card ideas that will put yours above all the rest.

Which business card ideas will get the follow-through you want? The key is to be unique and creative.

The best business cards need to be high-quality and serve their purpose. However, there are also plenty of ways to make your business card stand out above the rest with creative, yet simple solutions.

In this guide, we’ll give you some fascinating business card design ideas that can completely change how fast your business grows. Keep reading to learn how to get the new connections you want with your cards!

1. Include Interesting Social Handles

Many businesses include the information for the major social media outlets on their cards. But is that really the best use of the space?

A lot of people will look a business up on Facebook, even if it’s not listed on their business card. However, they’re less likely to look in a niche industry social media site. The creative, unexpected site is probably the one you should actually feature on your card.

Social media is a great way to get customers engaged and tell your brand story. However, social media sites are only effective if customers find them. Highlight your most relevant and interesting social channels on your card – not necessarily the ones people will visit first.

2. Less is More

Many businesses try to put as much information as possible onto their cards. However, this can lead to a cluttered look that won’t stand out at all. A super-simple, streamlined card is way more likely to catch people’s eyes.

Prune as much unnecessary information as you can. As mentioned above, things so popular that they’re obvious, like a Facebook page, might not be worth listing. Outdated forms of contact, like fax numbers, also aren’t necessary.

But you might be surprised at what else you can get rid of. Think about the ways your clients are most likely to contact you. Are they a crowd that’s likely to send an online message, or more likely to make a phone call? You can really pare your contact info down to just one or two methods.

Keep in mind that street addresses tend to take up the most space on a card, and they’re rarely necessary. People don’t need to know your exact location – just the city and state, and maybe the zip code.

3. Replace Your Homepage

If you’ve been linking to your site’s homepage on your business card, you could be losing the attention of your customers.

A homepage is a directory to all kinds of different information about your business. However, your business card can direct them to somewhere more specific and relevant, since they already have the basics on the card. Why not send them to an interesting blog section or a page that offers a cool free download?

4. Get Visual

The best business card ideas use the visual aspect to an advantage.

Business cards really are visual documents, yet many people settle for a plain card with plain text. Why not take advantage of the opportunity to be eye-catching instead?

Use more than just your company’s logo. Try a beautiful image or graphic design that helps potential customers feel connected to your brand.

5. Make People Curious

Your business card design should make people want to learn more. You might try a tantalizing call-to-action, such as “Contact us to find out where the best nightclubs are in your city.” It does what you want – the invitation to connect – while also giving customers a reason to reach out.

6. Connect Offline Too

In some industries, the offline world is just as important as the online. Since the business card is a physical object, it creates a great way to bridge the gap between those two worlds.

You can include a custom QR code for people to scan to get to your website or contact info, for example. This offers an experience that feels modern, even though business cards are more traditional.

7. Use Cards for Specific Purposes

You don’t need to stick to just a single, general purpose card. A creative business card for a specific event can take things to the next level.

This method is a great way to highlight exclusivity, which often gets people to take action. You might print cards for a trade show that have information about an offer only available to people at that show. At a company-sponsored party, you can print cards that feature your Instagram handle with an invitation to see the party photos there.

8. Make Them Useful

Your cards can serve more than one purpose. Consider a business card in the form of a tiny notebook, or a catalog. These cards can be beautiful to look at, and people are more likely to keep them if they have practical value.

9. Add Some Weight

Thin, flimsy paper cards are likely to get lost or ignored. You can get more attention to bumping up your card’s weight. You can try a heavier, higher-quality paper, or even a different material altogether, like metal.

10. Personalize It

Many people never follow up because they can’t remember who gave them the business card in the first place. You can change that by adding a blank space where you can write a personal note before you hand it over.

Write a note to remind the recipient who you are and where you met. A personal touch means they’re more likely to take the action you hoped for, instead of setting you card aside and forgetting about it.

11. Switch Up the Size

Who says business cards have to be the traditional card size? Large cards, square cards, and mini-cards will definitely stand out among all the standard-size cards being handed out.

Which Business Card Ideas Will You Try?

These creative business card ideas can make your brand grow faster by getting you the attention you deserve. Try one of these business card design ideas, or mix and match a few that resonate with you and see what happens.

Want to try trendy metal business cards? Get a quote from us here.

Real Estate Business Cards: The Do’s and Don’ts

Real estate business cards can do wonders for your business. Here’s a guide on the do’s and the don’ts when it comes to your calling card.

Believe it or not, swapping business cards with someone is a practice that’s over 600 years old. While the world is going digital, conferences, meetings, and offices are still investing in business cards because they still work. If you’re in the real estate business, having real estate business cards on you at all times could help you win business and generate leads.

In the home and housing industry, word of mouth or personal contact are 80% more effective than traditional marketing. Meeting someone who you’re going to work with builds trust and helps to ease communications. For someone in the real estate industry, knowing your clients personally allows you to cater to them individually.

If you’re trying to figure out what you should leave with potential clients, a great business card will pique their interest. Here are some of the main Dos and Don’ts for real estate business cards.

Do: Focus on Design

Your business card should be able to communicate what your business is about through every element on the card. There’s not a whole lot of space to deal with, so you need to be economical. You also need to consider what kind of business you are.

A simple, easily legible card with a sans serif font, black on white, is easy to design and lets you turn your focus back to your work. If you’re the kind of person who gets straight to the point, your real estate business cards should say that.

If you’re focused on family homes or apartments for a younger crowd, you can be a little more relaxed and be colorful. Beautiful design can speak volumes.

Make sure you have all of the essentials on there. You need to have three ways for people to contact you. An email address, a phone number, and your office address work for this.

Be sure you’ve got a website listed on it and make sure you’ve updated the design before you start sending people there. If you have professional social media, you can swap this out for your office address.

Get to know about cardstock. It makes a difference in cost of pennies, but weight matters when you hand people a card that’s physically different than others.

Different regions have different licensing schemes, so you may have to include your MLS number. If you’re a member of NAR, you need to include the term as “REALTOR(R)”.

Don’t: Ignore Trends

Look at any major website and you’ll notice that there’s lots of white space around. Website design has caught on to the fact that clutter, animation, and lots of extra features aren’t always attractive to people.

Cluttering your card is just as much of a turn off as a cluttered office.

If you still have a fax number listed on your card, you might as well be handing potential clients a carrier pigeon. No one is using fax except the most outdated offices on the planet.

Once you’ve included your most vital contact info, everything else is up for the chopping block.

Do: Brand Yourself

You’re competing with a whole lot of other real estate professionals when you’re out there talking to clients. Even if you say the right things and have the right experience, people are fickle and you could end up losing out to someone who has a stronger brand.

People need to hear your name three times before they remember you. Seeing your face is an added bonus. Get a professional headshot done and consider including it on your card. For under $200, you should be able to get a series of photographs to use on your website and print materials.

Some networking events have booths where you can get them done for free.

See if you can hire a friend or a young designer to create a simple logo for you and your brand. Use it on everything you print out and on your website.

Don’t: Overlook Industry Standards

If you have a lending partner or work with a larger company, co-brand with them. It could add a lot of clout to your own brand and help win over clients who are wary about working with a name they don’t know.

If there are compliance regulations that are important to your broker or larger firm, make sure you follow their lead. You don’t want to ruin a relationship with a business card.

Your real estate business cards have a purpose. While most cards are made of the same paper weight at the same size, the industry is moving forward. More people are having oddly shaped, square, or even metal business cards made for their real estate business.

Think about ways to differentiate yourself from the rest of the pack.

Do: Make Each Exchange Count

If you’ve got the design down and have branded yourself well, you just need to get your real estate business cards into the hands of your clients. Everything else from here on relies on personality.

If you’ve never had a business card to hand out before, it can feel a little awkward. Be polite if you’re in the middle or end of a conversation. Ask if you can hand them your card.

Handing out without the right attitude will get your card thrown out with the trash. A good delivery will get that card in their wallet and later into their contacts.

If you’ve had a great conversation, this is a natural move. If you’re not sure, tread carefully.

Get a feeling for the dynamic. If this is someone you admire or who has more of an impact than you do, ask gracefully. If this person is your equal, ask confidently.

If you feel like you’ve got more of an impact than the person you’re speaking with, don’t show it at this moment or your card will end up being tossed immediately.

Don’t: Waste Your Cards

Get to know who you think you’ll be working with in the future. Establish some sincere connections and take the time to reach out first to people who you exchange cards with,.

Don’t waste cards on someone you don’t think you’ll do business with unless you really hit it off and just want a way to become friends.

Real Estate Business Cards Can Make An Impact

If you get good at handing out your cards, you could be racking up leads everywhere. Exchanging cards means you have the chance to reach out first and see what you can do for something. The whole process is win-win.

If you’re ready to find the perfect card for your brand, contact us to learn about the latest design trends.