What Information You Should and Shouldn’t Put On Personal Business Cards

What Info You Should and Shouldn’t Put On Personal Business Cards

Personal business cards give you a fantastic opportunity to sell yourself. But what information should you be including on your card, and what information should you leave out? Click here to find out.

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When you design a business card, you’re striking a delicate balance. You want people to have enough information to find you, but not get overwhelmed. These two by three-inch cards can only hold so much information. You need to focus on displaying the most information without losing aesthetic quality.
To help you navigate this tricky balance, we made a guide to personal business cards. In it, we’ll tell you what does and doesn’t need to be front and center. Put your best foot forward and read the tips below.

Personal Business Cards: Do’s

To give your business the best impression, you want to design the perfect card. Read the things it definitely needs below.

1. Name and Title

First thing’s first, let’s make sure people know who you are. Not only will having the name on your business card help them remember who you are it adds a personal touch to an organization.
List your name, as you usually introduce yourself, and your title. For example Sally Money, Position. Be as clear and specific as possible with your position. It’s better to put “Social Media Marketer” than “Marketing”. It helps people using your card know if you’re the best person to seek out.
It’ll also help people looking back at your card in the future. How many times have you got a business card and you can’t remember why you needed it? Don’t give people an excuse to throw yours out. Nickname wise, go by what you introduce yourself as in most situations. If your name is Samantha but you go by Sam, list yourself as Sam.
It’s a little less formal, but it’s less confusing for someone receiving the card

2. Company, Logo, and Tagline

Once you’ve established who you are, make sure they know what your company is. Don’t be vague, write the name as clearly as you would on your business website.
Whether or not you list your whole business name is up to you. For example, Barley Brother’s Bakery and Coffee Cafe could list its name as Barley Brother’s Cafe, without losing clarity. This is something to think about when you create your business name too. How much competition is there for the business name you want?
If you’re using a common set of words or descriptor that’s popular in your area, list the whole name on your card. Place your logo to the right of your company name. Since people read left to right, they’ll see (read) your logo as part of your identity. This strengthens brand identity and increases your exposure.
Under your logo and your company name, put your tagline. These are the three things you want people to associate with your business. Seeing them all at once will create a cohesive image in their head.
There’s a caveat to displaying your tagline. If it’s long, skip it. You want the tagline to fit under the name and logo, not look like a paragraph.

3. Contact Information

People often wonder how or what kind of contact information to put on a business card. There isn’t one answer.
List whichever type of communication you use most or what you want to be contacted through. For example, someone who works on the computer all day can answer emails quicker than phone calls. They’d list their email address and maybe not their phone number.
There’s nothing wrong with giving both, people do contact in different ways. If you list phone and email, the person will contact you the way they’re most comfortable.

4. Social Media

You should list your social media profiles IF you’re active on them. Don’t direct someone to your twitter if you only post a few times a month.
Only list social media profiles you feel good showing off. Two to three channels will do, any more is overkill.

What Not to List: Business Card Don’ts

Now that you have an idea of what to list, you need to know what to leave off. Avoid incorporating the things below.

1. Outdated Information

Fax machines are in many businesses, but whatever the chances a person you meet off the street will fax you? Is that your best form of contact? Probably not. These extra numbers can confuse people trying to call your main number as well.
People don’t like to be wrong, so if they call a number on your card that doesn’t go through, they’ll likely give up. You want to make it as simple as possible for them to contact you.

2. A Boring Site

Yes, listing your website on your card is a good idea, but why not make it fun? Instead of having your web address, make a fun landing page for people with your card.
www.mybusinessname.com/freebook or /handshake will pique someone’s interest. Feel free to make it more mysterious, but don’t go crazy.
Keep the URL short and easy to type.

3. Too Much Text

There should be a good amount of white space on your card. It looks better and you can use it as a space to jot down notes.
No one wants to squint at your business card to find the information they need. Keep the basics and lose the rest!

Colors and Shapes

There are websites now that have different colors and shapes of cards, with tons of options. In this aspect, you have our permission to go crazy.
Crazy within the expectations of your profession that is. Would you want to get a lawyer’s business card if it was bright pink and zebra striped? Probably not.
In more reserved professions, look for things like premium upgrades that make you stand out. Different materials always make your card stand out from the crowd. How often do you get a metal business card?
Not very often. Jump on the metal personal business cards train while it’s still new and see how easy it is to make some today.

7 Creative and Unique Business Card Ideas For Business Owners

7 Creative and Unique Business Card Ideas For Business Owners

Having a standout business card can be the difference between landing a client or not landing one. Here are 7 creative and unique business card ideas that will put yours above all the rest.

Which business card ideas will get the follow-through you want? The key is to be unique and creative.

The best business cards need to be high-quality and serve their purpose. However, there are also plenty of ways to make your business card stand out above the rest with creative, yet simple solutions.

In this guide, we’ll give you some fascinating business card design ideas that can completely change how fast your business grows. Keep reading to learn how to get the new connections you want with your cards!

1. Include Interesting Social Handles

Many businesses include the information for the major social media outlets on their cards. But is that really the best use of the space?

A lot of people will look a business up on Facebook, even if it’s not listed on their business card. However, they’re less likely to look in a niche industry social media site. The creative, unexpected site is probably the one you should actually feature on your card.

Social media is a great way to get customers engaged and tell your brand story. However, social media sites are only effective if customers find them. Highlight your most relevant and interesting social channels on your card – not necessarily the ones people will visit first.

2. Less is More

Many businesses try to put as much information as possible onto their cards. However, this can lead to a cluttered look that won’t stand out at all. A super-simple, streamlined card is way more likely to catch people’s eyes.

Prune as much unnecessary information as you can. As mentioned above, things so popular that they’re obvious, like a Facebook page, might not be worth listing. Outdated forms of contact, like fax numbers, also aren’t necessary.

But you might be surprised at what else you can get rid of. Think about the ways your clients are most likely to contact you. Are they a crowd that’s likely to send an online message, or more likely to make a phone call? You can really pare your contact info down to just one or two methods.

Keep in mind that street addresses tend to take up the most space on a card, and they’re rarely necessary. People don’t need to know your exact location – just the city and state, and maybe the zip code.

3. Replace Your Homepage

If you’ve been linking to your site’s homepage on your business card, you could be losing the attention of your customers.

A homepage is a directory to all kinds of different information about your business. However, your business card can direct them to somewhere more specific and relevant, since they already have the basics on the card. Why not send them to an interesting blog section or a page that offers a cool free download?

4. Get Visual

The best business card ideas use the visual aspect to an advantage.

Business cards really are visual documents, yet many people settle for a plain card with plain text. Why not take advantage of the opportunity to be eye-catching instead?

Use more than just your company’s logo. Try a beautiful image or graphic design that helps potential customers feel connected to your brand.

5. Make People Curious

Your business card design should make people want to learn more. You might try a tantalizing call-to-action, such as “Contact us to find out where the best nightclubs are in your city.” It does what you want – the invitation to connect – while also giving customers a reason to reach out.

6. Connect Offline Too

In some industries, the offline world is just as important as the online. Since the business card is a physical object, it creates a great way to bridge the gap between those two worlds.

You can include a custom QR code for people to scan to get to your website or contact info, for example. This offers an experience that feels modern, even though business cards are more traditional.

7. Use Cards for Specific Purposes

You don’t need to stick to just a single, general purpose card. A creative business card for a specific event can take things to the next level.

This method is a great way to highlight exclusivity, which often gets people to take action. You might print cards for a trade show that have information about an offer only available to people at that show. At a company-sponsored party, you can print cards that feature your Instagram handle with an invitation to see the party photos there.

8. Make Them Useful

Your cards can serve more than one purpose. Consider a business card in the form of a tiny notebook, or a catalog. These cards can be beautiful to look at, and people are more likely to keep them if they have practical value.

9. Add Some Weight

Thin, flimsy paper cards are likely to get lost or ignored. You can get more attention to bumping up your card’s weight. You can try a heavier, higher-quality paper, or even a different material altogether, like metal.

10. Personalize It

Many people never follow up because they can’t remember who gave them the business card in the first place. You can change that by adding a blank space where you can write a personal note before you hand it over.

Write a note to remind the recipient who you are and where you met. A personal touch means they’re more likely to take the action you hoped for, instead of setting you card aside and forgetting about it.

11. Switch Up the Size

Who says business cards have to be the traditional card size? Large cards, square cards, and mini-cards will definitely stand out among all the standard-size cards being handed out.

Which Business Card Ideas Will You Try?

These creative business card ideas can make your brand grow faster by getting you the attention you deserve. Try one of these business card design ideas, or mix and match a few that resonate with you and see what happens.

Want to try trendy metal business cards? Get a quote from us here.