7 Creative and Unique Business Card Ideas For Business Owners
Having a standout business card can be the difference between landing a client or not landing one. Here are 7 creative and unique business card ideas that will put yours above all the rest.
Which business card ideas will get the follow-through you want? The key is to be unique and creative.
The best business cards need to be high-quality and serve their purpose. However, there are also plenty of ways to make your business card stand out above the rest with creative, yet simple solutions.
In this guide, we’ll give you some fascinating business card design ideas that can completely change how fast your business grows. Keep reading to learn how to get the new connections you want with your cards!
1. Include Interesting Social Handles
Many businesses include the information for the major social media outlets on their cards. But is that really the best use of the space?
A lot of people will look a business up on Facebook, even if it’s not listed on their business card. However, they’re less likely to look in a niche industry social media site. The creative, unexpected site is probably the one you should actually feature on your card.
Social media is a great way to get customers engaged and tell your brand story. However, social media sites are only effective if customers find them. Highlight your most relevant and interesting social channels on your card – not necessarily the ones people will visit first.
2. Less is More
Many businesses try to put as much information as possible onto their cards. However, this can lead to a cluttered look that won’t stand out at all. A super-simple, streamlined card is way more likely to catch people’s eyes.
Prune as much unnecessary information as you can. As mentioned above, things so popular that they’re obvious, like a Facebook page, might not be worth listing. Outdated forms of contact, like fax numbers, also aren’t necessary.
But you might be surprised at what else you can get rid of. Think about the ways your clients are most likely to contact you. Are they a crowd that’s likely to send an online message, or more likely to make a phone call? You can really pare your contact info down to just one or two methods.
Keep in mind that street addresses tend to take up the most space on a card, and they’re rarely necessary. People don’t need to know your exact location – just the city and state, and maybe the zip code.
3. Replace Your Homepage
If you’ve been linking to your site’s homepage on your business card, you could be losing the attention of your customers.
A homepage is a directory to all kinds of different information about your business. However, your business card can direct them to somewhere more specific and relevant, since they already have the basics on the card. Why not send them to an interesting blog section or a page that offers a cool free download?
4. Get Visual
The best business card ideas use the visual aspect to an advantage.
Business cards really are visual documents, yet many people settle for a plain card with plain text. Why not take advantage of the opportunity to be eye-catching instead?
Use more than just your company’s logo. Try a beautiful image or graphic design that helps potential customers feel connected to your brand.
5. Make People Curious
Your business card design should make people want to learn more. You might try a tantalizing call-to-action, such as “Contact us to find out where the best nightclubs are in your city.” It does what you want – the invitation to connect – while also giving customers a reason to reach out.
6. Connect Offline Too
In some industries, the offline world is just as important as the online. Since the business card is a physical object, it creates a great way to bridge the gap between those two worlds.
You can include a custom QR code for people to scan to get to your website or contact info, for example. This offers an experience that feels modern, even though business cards are more traditional.
7. Use Cards for Specific Purposes
You don’t need to stick to just a single, general purpose card. A creative business card for a specific event can take things to the next level.
This method is a great way to highlight exclusivity, which often gets people to take action. You might print cards for a trade show that have information about an offer only available to people at that show. At a company-sponsored party, you can print cards that feature your Instagram handle with an invitation to see the party photos there.
8. Make Them Useful
Your cards can serve more than one purpose. Consider a business card in the form of a tiny notebook, or a catalog. These cards can be beautiful to look at, and people are more likely to keep them if they have practical value.
9. Add Some Weight
Thin, flimsy paper cards are likely to get lost or ignored. You can get more attention to bumping up your card’s weight. You can try a heavier, higher-quality paper, or even a different material altogether, like metal.
10. Personalize It
Many people never follow up because they can’t remember who gave them the business card in the first place. You can change that by adding a blank space where you can write a personal note before you hand it over.
Write a note to remind the recipient who you are and where you met. A personal touch means they’re more likely to take the action you hoped for, instead of setting you card aside and forgetting about it.
11. Switch Up the Size
Who says business cards have to be the traditional card size? Large cards, square cards, and mini-cards will definitely stand out among all the standard-size cards being handed out.
Which Business Card Ideas Will You Try?
These creative business card ideas can make your brand grow faster by getting you the attention you deserve. Try one of these business card design ideas, or mix and match a few that resonate with you and see what happens.
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