7 Tips for Creating Successful Artist Business Cards
Are you an artist in need of a business card that stands out as much as your work? Here are some tips for creating artist business cards.
When you’re trying to build your own business as an artist, one of the most important tools you’ll have is your business card. This is your introduction to future clients and a chance to give them a small sample of your work. So how do you design a business card that will look professional and represent you as an artist?
The key to creating a successful artist business card is to find a balance between simple enough to read and creative enough to show off your skills. Below are some tips for how to strike that perfect balance and create the best artist business cards.
The first thing you need to put on your business card design is your basic professional information. This should include your name and your website at the very least and probably an email, too. You may also want to include information about the services you provide and your studio address if you have one.
The other big piece of information you need to include on your business cards is your social media handles. Your Instagram should be at the top of this list, but it’s not a bad idea to have a Facebook and a Twitter, too. If you don’t have an Instagram, get one set up before you make business cards; it’s one of the best tools an artist can have.
One Artwork Per Side
It’s a good idea to include a sample of your artwork on your business card. This will give your potential customers an idea of your artistic style and will bring personality and color to your work. But you want to make sure you give each piece you include on your card the space to shine on its own.
It’s a good rule of thumb to limit yourself to one piece of artwork per side of your business card. Remember, this is a tiny canvas, and you want the beautiful details of your art to shine through. You also don’t want your business cards to look cluttered with too many pieces.
Your business card is your continuing introduction to potential clients. Think of it as a handshake they can take home with them and experience again later. And like a handshake, you want your business card to tell customers the quality of work they’ll get with you.
It’s worth splurging on good, strong material to print your business cards on. Metal feels good in the hands and will make your customers enjoy holding your business cards more. Plus it sends the signal that, as an artist, you use the best materials for your work.
Don’t Overdo It
When you start getting into that creative headspace of making your business cards, it can be easy to start adding too many details. And what if the words were this color and in this super cool font? And what if you layered them over the top of your favorite piece so they looked like they were part of it!
But you need to remember the purpose of the business card you’re creating. This needs to provide an easy way for your customers to get in contact with you, and they won’t do that if they’re trying to decipher your phone number in the wild font you chose. Keep the information side of your card simple and easy to read with high contrast and basic fonts.
Think Outside the Box
We’re all familiar with the standard business card shape, but as artists, nothing about our work should be standard. So why should our business cards stay boring and boxy? You want something that’s going to capture your customers’ attention and be memorable.
You can get business card companies to die cut any number of shapes, so think about what you want to represent you. You could make your business card a tiny palette or a can of spray paint if you’re a street artist. If possible, keep it a shape that people can still fit into their wallet, but don’t be afraid to think outside the box.
On the subject of being creative, don’t be afraid to switch up the material your business card is made of. Manufacturing material possibilities are endless these days, and nothing will impress customers more than a metal business card. Use something that will represent your artistic style and wow your clients.
Go with Multiples
By the time you get ready to order business cards, you may have a million ideas floating around in your head. And why should you limit yourself to just one? Order small batches of multiple different styles and give yourself options!
You can choose which business cards you take to which events based on what kind of event it is. Or you can spread out the whole variety on your table and let your customers choose the one that speaks to them. Having multiple business cards will make your customers intrigued to see them all, generating buzz about you and your business.
Create the Best Artist Business Cards
Creating artist business cards can seem like a complicated prospect. You have to show off your creative potential while still meeting the professional demands of a business card. But as long as you make sure your information is clear and legible on your card, you can be as creative as you want with the rest.
If you’d like to get business cards that will wow your clients, check out the rest of our site at Metal Business Cards. We specialize in making metal business cards in any finish and color you want, from black to gunmetal to rose gold. Get a quote on your customized business cards today.