What Information You Should and Shouldn’t Put On Personal Business Cards

What Info You Should and Shouldn’t Put On Personal Business Cards

Personal business cards give you a fantastic opportunity to sell yourself. But what information should you be including on your card, and what information should you leave out? Click here to find out.

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When you design a business card, you’re striking a delicate balance. You want people to have enough information to find you, but not get overwhelmed. These two by three-inch cards can only hold so much information. You need to focus on displaying the most information without losing aesthetic quality.
To help you navigate this tricky balance, we made a guide to personal business cards. In it, we’ll tell you what does and doesn’t need to be front and center. Put your best foot forward and read the tips below.

Personal Business Cards: Do’s

To give your business the best impression, you want to design the perfect card. Read the things it definitely needs below.

1. Name and Title

First thing’s first, let’s make sure people know who you are. Not only will having the name on your business card help them remember who you are it adds a personal touch to an organization.
List your name, as you usually introduce yourself, and your title. For example Sally Money, Position. Be as clear and specific as possible with your position. It’s better to put “Social Media Marketer” than “Marketing”. It helps people using your card know if you’re the best person to seek out.
It’ll also help people looking back at your card in the future. How many times have you got a business card and you can’t remember why you needed it? Don’t give people an excuse to throw yours out. Nickname wise, go by what you introduce yourself as in most situations. If your name is Samantha but you go by Sam, list yourself as Sam.
It’s a little less formal, but it’s less confusing for someone receiving the card

2. Company, Logo, and Tagline

Once you’ve established who you are, make sure they know what your company is. Don’t be vague, write the name as clearly as you would on your business website.
Whether or not you list your whole business name is up to you. For example, Barley Brother’s Bakery and Coffee Cafe could list its name as Barley Brother’s Cafe, without losing clarity. This is something to think about when you create your business name too. How much competition is there for the business name you want?
If you’re using a common set of words or descriptor that’s popular in your area, list the whole name on your card. Place your logo to the right of your company name. Since people read left to right, they’ll see (read) your logo as part of your identity. This strengthens brand identity and increases your exposure.
Under your logo and your company name, put your tagline. These are the three things you want people to associate with your business. Seeing them all at once will create a cohesive image in their head.
There’s a caveat to displaying your tagline. If it’s long, skip it. You want the tagline to fit under the name and logo, not look like a paragraph.

3. Contact Information

People often wonder how or what kind of contact information to put on a business card. There isn’t one answer.
List whichever type of communication you use most or what you want to be contacted through. For example, someone who works on the computer all day can answer emails quicker than phone calls. They’d list their email address and maybe not their phone number.
There’s nothing wrong with giving both, people do contact in different ways. If you list phone and email, the person will contact you the way they’re most comfortable.

4. Social Media

You should list your social media profiles IF you’re active on them. Don’t direct someone to your twitter if you only post a few times a month.
Only list social media profiles you feel good showing off. Two to three channels will do, any more is overkill.

What Not to List: Business Card Don’ts

Now that you have an idea of what to list, you need to know what to leave off. Avoid incorporating the things below.

1. Outdated Information

Fax machines are in many businesses, but whatever the chances a person you meet off the street will fax you? Is that your best form of contact? Probably not. These extra numbers can confuse people trying to call your main number as well.
People don’t like to be wrong, so if they call a number on your card that doesn’t go through, they’ll likely give up. You want to make it as simple as possible for them to contact you.

2. A Boring Site

Yes, listing your website on your card is a good idea, but why not make it fun? Instead of having your web address, make a fun landing page for people with your card.
www.mybusinessname.com/freebook or /handshake will pique someone’s interest. Feel free to make it more mysterious, but don’t go crazy.
Keep the URL short and easy to type.

3. Too Much Text

There should be a good amount of white space on your card. It looks better and you can use it as a space to jot down notes.
No one wants to squint at your business card to find the information they need. Keep the basics and lose the rest!

Colors and Shapes

There are websites now that have different colors and shapes of cards, with tons of options. In this aspect, you have our permission to go crazy.
Crazy within the expectations of your profession that is. Would you want to get a lawyer’s business card if it was bright pink and zebra striped? Probably not.
In more reserved professions, look for things like premium upgrades that make you stand out. Different materials always make your card stand out from the crowd. How often do you get a metal business card?
Not very often. Jump on the metal personal business cards train while it’s still new and see how easy it is to make some today.

7 Creative and Unique Business Card Ideas For Business Owners

7 Creative and Unique Business Card Ideas For Business Owners

Having a standout business card can be the difference between landing a client or not landing one. Here are 7 creative and unique business card ideas that will put yours above all the rest.

Which business card ideas will get the follow-through you want? The key is to be unique and creative.

The best business cards need to be high-quality and serve their purpose. However, there are also plenty of ways to make your business card stand out above the rest with creative, yet simple solutions.

In this guide, we’ll give you some fascinating business card design ideas that can completely change how fast your business grows. Keep reading to learn how to get the new connections you want with your cards!

1. Include Interesting Social Handles

Many businesses include the information for the major social media outlets on their cards. But is that really the best use of the space?

A lot of people will look a business up on Facebook, even if it’s not listed on their business card. However, they’re less likely to look in a niche industry social media site. The creative, unexpected site is probably the one you should actually feature on your card.

Social media is a great way to get customers engaged and tell your brand story. However, social media sites are only effective if customers find them. Highlight your most relevant and interesting social channels on your card – not necessarily the ones people will visit first.

2. Less is More

Many businesses try to put as much information as possible onto their cards. However, this can lead to a cluttered look that won’t stand out at all. A super-simple, streamlined card is way more likely to catch people’s eyes.

Prune as much unnecessary information as you can. As mentioned above, things so popular that they’re obvious, like a Facebook page, might not be worth listing. Outdated forms of contact, like fax numbers, also aren’t necessary.

But you might be surprised at what else you can get rid of. Think about the ways your clients are most likely to contact you. Are they a crowd that’s likely to send an online message, or more likely to make a phone call? You can really pare your contact info down to just one or two methods.

Keep in mind that street addresses tend to take up the most space on a card, and they’re rarely necessary. People don’t need to know your exact location – just the city and state, and maybe the zip code.

3. Replace Your Homepage

If you’ve been linking to your site’s homepage on your business card, you could be losing the attention of your customers.

A homepage is a directory to all kinds of different information about your business. However, your business card can direct them to somewhere more specific and relevant, since they already have the basics on the card. Why not send them to an interesting blog section or a page that offers a cool free download?

4. Get Visual

The best business card ideas use the visual aspect to an advantage.

Business cards really are visual documents, yet many people settle for a plain card with plain text. Why not take advantage of the opportunity to be eye-catching instead?

Use more than just your company’s logo. Try a beautiful image or graphic design that helps potential customers feel connected to your brand.

5. Make People Curious

Your business card design should make people want to learn more. You might try a tantalizing call-to-action, such as “Contact us to find out where the best nightclubs are in your city.” It does what you want – the invitation to connect – while also giving customers a reason to reach out.

6. Connect Offline Too

In some industries, the offline world is just as important as the online. Since the business card is a physical object, it creates a great way to bridge the gap between those two worlds.

You can include a custom QR code for people to scan to get to your website or contact info, for example. This offers an experience that feels modern, even though business cards are more traditional.

7. Use Cards for Specific Purposes

You don’t need to stick to just a single, general purpose card. A creative business card for a specific event can take things to the next level.

This method is a great way to highlight exclusivity, which often gets people to take action. You might print cards for a trade show that have information about an offer only available to people at that show. At a company-sponsored party, you can print cards that feature your Instagram handle with an invitation to see the party photos there.

8. Make Them Useful

Your cards can serve more than one purpose. Consider a business card in the form of a tiny notebook, or a catalog. These cards can be beautiful to look at, and people are more likely to keep them if they have practical value.

9. Add Some Weight

Thin, flimsy paper cards are likely to get lost or ignored. You can get more attention to bumping up your card’s weight. You can try a heavier, higher-quality paper, or even a different material altogether, like metal.

10. Personalize It

Many people never follow up because they can’t remember who gave them the business card in the first place. You can change that by adding a blank space where you can write a personal note before you hand it over.

Write a note to remind the recipient who you are and where you met. A personal touch means they’re more likely to take the action you hoped for, instead of setting you card aside and forgetting about it.

11. Switch Up the Size

Who says business cards have to be the traditional card size? Large cards, square cards, and mini-cards will definitely stand out among all the standard-size cards being handed out.

Which Business Card Ideas Will You Try?

These creative business card ideas can make your brand grow faster by getting you the attention you deserve. Try one of these business card design ideas, or mix and match a few that resonate with you and see what happens.

Want to try trendy metal business cards? Get a quote from us here.

The Ultimate Calling Card: Why Your Business Card Design Speak Volumes

The Ultimate Calling Card: Why Your Business Card Design Speak Volumes

Calling Card: Why Your Business Card Design Matters

Your business card is going to be the thing people refer to as they consider calling you to use your services. Does your business card design say “hire me”?

The reports that you may have heard about the death of the business card are greatly exaggerated. Business cards are just as important as ever, and so is business card design.

In fact, it’s more important than ever to have an efficient and engaging business card, even in this world of digital-everything.

Here are some of the things that a professionally designed and printed business card says about you.

“It’s Great To Meet You. Truly!”

In this day, you might be shocked to know how much business is still done and how many leads are acquired via good old-fashioned face-to-face networking.

In fact, consider these stats:

  • The close rate for in-person meetings is 40%
  • 85% of jobs are filled through networking
  • 72% of people say their impressions are impacted by how someone appears and their handshake.

The tasteful exchange of a professional business card is still a deal-breaking or making step in meeting someone, whether it’s a would-be client or would-be boss.

Millenials Love Business Cards

There is also a giant myth out there that Millenials don’t appreciate or like business cards. Nothing could be further from the truth.

They’re a generation that’s grown up with digital requests every single day. “Add me,” “Follow me,” “Like me,” “Share me.” So this piece of tangible connection is still a bit novel to them. They’re far more likely to examine the card thoroughly and keep it.

This generation, surprisingly, has a real love affair with paper and print. They’re more likely to respond to old-school paper things that Generation Xers took for granted, like business cards, greeting cards, and public libraries.

“I’m a Professional”

Professional business card design can also instantly help you stand out as a serious professional and someone to be taken seriously.

A bad card is arguably worse than no card at all. Many people will think, “If this person claims to be a pro, but didn’t put any serious thought or money into their business card design, it’s probably indicative of how they treat everything else.”

But if you’re presented with an impressive card, you’re going to feel impressed. You will instantly put this new acquaintance in a different thought-space than most other people you meet.

They will be fresher in your mind when you’re in need of their product or service or need to refer a friend their way.

Simply put, cheap cards make you look cheap. And not cheap and in an “affordable and good value” sort of way. Cheap as in, “Low quality and cheap for a reason.”

I Know How to Blend New Media and Old-School Tactics

Another misconception is that you hand someone a business card and wait/ hope for them to call. That may have been how things were done 15 years ago, but no longer.

Business cards don’t replace digital forms of communication, they complement them, perfectly.

If you have a current offer or promotion, you need to create a custom business card design just for this promo. And your card needs to feature the offer and a specific call-to-action.

Don’t just send people to a static landing page. That’s a good way to waste traffic. Instead, send them to a custom landing page that matches the exact same look, feel, and branding as the card.

Also, make sure your offer is front and center. If your card-recipient is promised a free consultation and the landing page makes no mention of a free consultation, your target is going to think they have arrived in the wrong place and leave.

Use a custom landing page, with a specific headling and greeting. Also, make sure you use a simple URL like YourBusiness.com/YourOffer. That way it’s easy to type in with no mistakes, and you can use the custom URL to track your results.

I’m Organized and Efficient

A messy and cluttered business card doesn’t help you come off as professional. If your card is a mess, you look like a mess.

Of course, with so many possible touch-points in today’s workplace, your business card could have your

  • Name
  • Phone number
  • Website
  • Email
  • LinkedIn, Facebook or Instagram
  • Tagline
  • Picture

The challenge of smart business card design is getting as much information as possible across, while still keeping a simple and clean look.

One “hack” that a lot of people are embracing is the QR code. That way, people can just scan your card with their smartphones to get all of your contact information, yet you’ve left room for brilliant design or artwork on the card itself.

“I’m Better Than the Other Guys”

This is really a way to differentiate yourself from the competition and stand above them.

Let’s say you’re thinking about hiring Company A or Company B. The rep from Company A was nice enough and you’ve got their pretty standard business cards somewhere in your desk.

But, the sales rep from Company B gave you a very cool metal business card. It’s still on your desk because you’ve shown at least 3 people how neat the card is.

Who do you think will get the account?

It’s important to stand out. That being said, don’t look like you’re trying too hard. People have experimented with various levels of shapes and sizes for their business card design.

Don’t go too far out into left field. Your card needs to stand out, but never at the expense of your targets being able to pocket and carry your business cards.

Let’s Talk About Your Business Card Design

Since 2003, we’ve been the leading specialist in metal business cards, in a wide variety of metal finishes including gold, black, copper and stainless steel, as well as spot colors and custom die cut shapes.

What can we do for you? Find out by clicking here for a free quote today!

Top 4 Entrepreneur Characteristics of a Business Owner

Starting your own business isn’t easy. Those who have been successful share 4 major entrepreneur characteristics that get their business off the ground.

Entrepreneurship has long been a key characteristic of the American Dream. Starting a business enables you to be your own boss, create employment opportunities and fuel economic growth.

However, entrepreneurship is all but a rosy journey.

The statistics tell a grim story. Only about 20 percent of businesses live long enough to celebrate their first birthday.

Clearly, business owners need more than a ground-breaking products or services to build successful companies. They also need impeccable entrepreneur characteristics.

In this article, we’re sharing the top four traits you need to succeed as a business owner.

1. The Ability to Solve a Problem

You’re dead wrong if you think entrepreneurship is all about setting up a retail store and selling just about any consumer product.

Entrepreneurship is all about offering a product or service that solves a particular problem facing your community. To create such a product, you need to be a natural problem solver.

Think of any great companies and you’ll see a problem being solved. Take Amazon, for instance. Its founder, Jeff Bezos, wanted to make it easier for people to buy books with a few clicks. Today, the company’s is the world’s largest online retailer, and it has made shopping incredibly easier.

Look around you and identify the problems people are facing and try to provide a solution.

2. A Passion for Entrepreneurship

Even though colleges and universities have been offering entrepreneurship courses for as long as higher education has been around, education alone won’t make you a successful business owner.

You need to be passionate about entrepreneurship. This passion is not acquired in school. It’s a deeply personal trait that only you can nurture.

You have to be passionate about your product or business. More often than not, it’s passion that will keep you from burning out when you need to put in the long hours. Passion will keep you going even when nobody believes in you.

3. A Love for Taking Risks

In many ways, starting a business is a risky move.

Perhaps you’ve cashed out your 401k, taken out personal loans and even borrowed from friends in a bid to raise enough capital to start the business. If the venture fails, you stand to lose a lot.

Given these circumstances, quitting while it’s still not too late can be a tempting prospect. But if you quit, you don’t deserve to be an entrepreneur.

Entrepreneurship is about having the courage to defeat the fear of the unknown and dive into uncharted territory. Your love for taking risks must remain unshaken.

4. Eloquence and Professionalism

To wind up this list of entrepreneur characteristics, we’re discussing the power of eloquence and professionalism for business owners.

You see, it’s the dream of every entrepreneur to build billion-dollar empires. To achieve this, you need to lead a team of talented employees, and seek more funding. Inevitably, at some point you’ll need to pitch your business to investors. But how will you do this successfully if you don’t ooze eloquence and professionalism?

You need to invest in great business cards, polish your sense of style and work on your speaking and presentation skills.

Final Thoughts on Entrepreneur Characteristics

Small business is the lifeblood of the American economy.

If you’re taking the bold step to start your own outfit, you now know the traits you need to be an accomplished and successful business owner. Solve a problem, be passionate, take risks and embrace professionalism.

While we can’t help you with the first three traits, we can help you cut a professional image. With our business card service, you’re sure to get a card that stands out from the rest.

Get in touch with us to learn more or call us at 877-337-2291.

 

4 Essential Traits of Modern Business Cards You Need To know

4 Essential Traits of Modern Business Cards To Know

Modern business cards feature distinctive traits that make them worth sharing with people. Click here for four essential traits your cards should possess

Modern business cards are expected to perform many tasks in today’s competitive business climate. They need to communicate your brand and provide information clearly. They should stand out from a pile of cards collected at the same event or those left in a stack by a heavily trafficked area.
In the age of digital marketing, business cards are one of the last remaining pieces of collateral your company will distribute in the real world, as opposed to cyberspace. They need to be effective and different!

Here are four essential traits you need to consider in choosing a memorable business card.

1. Space

Modern business cards use their small space strategically. By including a website URL or a QR code on the card, you no longer need to include every detail like a mailing address or fax number.
Your target should be able to obtain all the information they need about your company at a glance: the logo, tagline, your name and email address, and website address.

2. Material

With such a short time to make an impression, details count. The feel and weight of a business card can make all the difference in making yours distinctive from others.
Metal business cards are a hot trend in industries like entertainment, design, and finance. Their solid weight and style make a singular impression of durability and sophistication. Simple card stock just looks flimsy in comparison!
People are also less likely to throw out metal cards: they become a cool conversation piece.

3. Font

It may seem self-explanatory, but make sure people can read the font on your business card. If you are handing out cards at an evening networking event where the lights are low, you don’t want people having to squint to figure out what they are reading.
Gothic and other elaborate fonts may look exotic, but they are no good to your brand if they cannot be understood. Modern business cards need to convey their message easily. Don’t make it harder than it has to be with a fancy, hard-to-read font.

4. Color

You come home from a networking event with a stack of business cards: which one grabs your attention? The one that looks different from the rest.
Surprisingly, a majority of business cards are still printed on paper in various shades of white. Unless your industry is very conservative like banking or law, why not stand out from the crowd with a bold choice in color? Black and metallic shades make a dramatic statement that refuses to be overlooked.

Modern Business Cards: One Chance to Make a Lasting Impression

In the internet era of fleeting impressions, you have only seconds to make a lasting statement on who you are and why someone should keep your contact information. By handing someone a business card with heft and style, you gain an advantage over your competition and make it more likely your prospect will keep your card and call you back.
For more information on metal cards which deliver results, contact us.  Our talented team of artists are waiting to help you with your next business card design. All artwork is free and we also offer free shipping in the US. Get a free quote today or call us at 877-337-2291