7 Essential Reasons For the Importance of Business Cards

7 Essential Reasons You Should Always Carry Your Business Cards

In this digital world, business cards may seem like an unnecessary expense and inconvenience. Well, nothing could be further from the truth. Here are seven reasons you should always carry a spare business card or two with you.

The small business world is booming with a staggering 30 million organizations registered in the United States alone. This unprecedented growth is due largely in part to consumer confidence continuing to grow on the back of near-record unemployment rates.

What does all of this mean for your company?

It means that if you make bold moves and are diligent in networking, you have the opportunity to claim your ballooning chunk of the trillions of dollars a year consumers are spending on goods and services.

While there are a lot of ways to network and attract new clients, our team’s favorite method is by being prepared to hand out tried-and-true business cards. Below, we re-assert the importance of business cards by sharing 7 great reasons why you should be investing in them!

1. You Will Look Professional

Establishing trust early on with a client or business partner is essential in taking your relationship through its beginning stages and towards a profitable future. In order to establish that trust, the person you’re speaking to needs to understand immediately how invested you are in your organization and that you’re not another fly-by-night startup that will lose momentum in the next couple of months.

Therein lies the importance of business cards. With a business card, you show the person you’re engaging with that you are invested enough in your brand to physically carry around a customized marketing piece that communicates your most vital information.

That impression will do wonders in helping propel your relationships forward.

2. Business Cards Make People Look at Your Brand

When you meet an important business contact and tell them to go to your website to check out your information, the odds of them actually taking the time to do that are slim. Especially when you don’t provide them with any physical reminder as to what your web address is.

When you physically hand somebody unique business cards, however, they need to take and look at that card. If your card gets done in a way that reflects your brand’s fantastic, unusual qualities, your prospect will take note and be intrigued immediately.

That powerful brand deposit will significantly raise the odds that a prospect will look deeper into what you have to offer.

3. Business Cards Are Evergreen Lead Magnets

If you go to a networking event and tell everybody to go to your website, the lead magnets you’re putting out into the world only last as long as people remember your web address.

Given that people’s attention spans are shorter than at any other time in human history, we assure you that your magnets will lose their pull fast.

With a business card, you give a prospect your pitch, hand them your card and walk away.

Sure, there’s a chance they won’t follow up with you right away. Your card though will continue to sit on your prospect’s desk, in their wallet or other important places for months or even years. That means, when they need what you’re offering, there’s always a chance they will pick up the phone and give you a call.

4. Business Cards Keep You on Your Game

The importance of business cards goes beyond letting people know about your brand. They also remind you of your own goals.

Given the amount of noise we experience in our lives, it’s easy to take a break from the grind of growing our businesses. When you have a handful of business cards sitting in your wallet, however, every time you open it you’ll get reminded that those cards should be in prospect’s hands.

That reminder can be instrumental in keeping you moving forward and being productive.

5. Business Cards are Cost Effective

The marketing industry is worth billions. Those billions are generated on the backs of businesses who need to spend thousands upon thousands of dollars to get noticed in a very cluttered marketplace.

Fortunately, not only are business cards extremely effective in reeling in targeted leads but they are also cost-effective. You’ll find that when you partner with the right business card company, the conversion costs you experience with your cards will not get matched by most if not all of your other marketing efforts.

6. You Will Never Miss an Opportunity Again

Even when you’re not looking to network, sometimes fabulous opportunities present themselves to you. If you’re at a birthday party or even out at dinner and you suddenly come across someone who’s interested in what you do, having a business card on hand gives you the opportunity to turn your chance meeting into a lucrative relationship.

Given how lightweight business cards are, you’ll never have to worry about fate passing you by again by having a few on you at all times.

7. Never Again Will You Have to Fumble When Someone Asks For Your Card

Every day, people ask business owners like yourself if they can have your card. This question can be music to your ears if you have cards as it signifies a lead is interested in what you do.

It can also be an embarrassing experience if you’ve undervalued the importance of business cards and haven’t invested in any.

Never say “no” and fumble a relationship again when someone requests your card. Get incredible, brand-enhancing cards made for your organization today!

Wrapping Up the Importance of Business Cards

A lot of people will tell you that the importance of business cards is dwindling in today’s digital age. Our team is here to tell you that because of the digital clutter out there, business cards are more important than ever to concisely and uniquely community to prospects how they can engage with you on a deeper level.

Our recommendation is to take to heart the reasons to carry business cards we’ve listed above. Find a quality business card maker to create incredible cards for your organization today!

If you’re looking for jaw-dropping business cards that are made out of eye-catching, durable metal, our team of experts can help.

At MetalBusinessCards.com, we’ve ditched flimsy paper cards and instead have focused our processes on a product that works… Metal cards. With a metal business card, your prospects will take note of your brand and share your card with their colleagues creating snowballing lead generation.

Find out more about what our team can do for your business card needs today. Contact us now for a free quote!

8 Reasons Why Personal Business Cards Are Still Relevant In The Digital Age

8 Reasons Why Personal Business Cards Are Still Relevant

Do you stil carry contact cards when you attend networking functions? Do business cards factor into your promotional strategy? If not, then it’s time to go back to basics and invest in professional or personal business cards. Here’s why they are still relevant in the digital age.

Keyword(s): personal business cards

Have you just run out of business cards? Normally, you wouldn’t hesitate to order another pack. But, recently you’ve heard some people saying that business cards are going out of style.

Is it even worth it to keep yourself stocked up on business cards? With increasing technology, it’s all too easy to share LinkedIn pages and email addresses without the need for a card.

But personal business cards aren’t dead yet! They still hold a valuable place in face-to-face marketing.

Do you want to know why? Keep reading to discover 8 reasons why personal business cards are still relevant in the digital age.

1. They Help Your First Impression

It’s no secret that making a good first impression is vital when networking or talking to potential clients. There are many ways to make a good first impression and presenting yourself properly is one of them.

But this goes further than how you dress or how your hair is cut. Personal contact cards help complete someone’s first impression of you.

A clean, well-organized card will help you look professional, while a unique card may help you seem more creative. This is vital when potential clients will have several companies to choose from.

2. They Help You Connect with Different Audiences

Who is your target audience? Are they male or female? Young or old? No matter who it is, personal business cards can help you connect with them.

If your target audience is older or more traditional, know that they will still expect a business card. Showing up to a meeting without one may make you seem unprofessional in their eyes.

Even if your potential clients are younger or more technology-forward, you can create business card for them. There are tons of color, shape, and material options that can help your potential clients see how you are an out-of-the-box thinker. If you want to really wow them go for a bottle opener card or a gold metal card.

3. They Increase Brand Awareness

When you’re starting your own business, brand awareness is important to build your customer base and get more repeat customers. There are many things that go into creating strong brand awareness, personal business cards being one of them.

When designing your personal contact card, you should include your company logo and keep the colors and design elements similar to what you use on your website and advertisements. This will help you create a cohesive brand image and build your customers’ awareness.

4. They Are Convenient

Most of the time, we talk about how convenient technology is. That’s why we send emails instead of mailing letters and save electronic files instead of using bulky filing cabinets (usually). But sometimes technology doesn’t help.

Traditional business cards allow you to swap information quickly and efficiently without having to stop your conversation. If you forego business cards in favor of directly putting their email address or number into your phone, you’ll have to halt your conversation to do this.

Not only can this be awkward, but it opens you up to potential mistakes. Just getting one number or letter wrong, means you won’t be able to contact them. In reality, it’s so much easier to just hand out a business card.

5. They Are Shareable

When we talk about the importance of business cards, sometimes we forget the biggest benefit of them all – they’re shareable. You can leave them out on in public places or hand several out at once.

If you opt for unique card design, chances are people will want to show them with their coworkers. You’ll reach a larger audience than you would by relying on face-to-face meetings to share your contact info.

6. They Will Be Found Later On

“Why spend money on business cards? They’ll just get thrown in a cluttered desk drawer or lost in a wallet.” While it’s true that business cards end up all sorts of places, that’s not necessarily a bad thing.

When you give someone your email address or phone number directly, chances are it’ll just get lost in their overflowing address book never to be seen again. Even if you send the first email, it’ll be buried by hundreds of emails within a few weeks.

Opting for personal business cards leave a physical trace behind. They may come across your card while cleaning their wallet out or organizing their desk. This gives them a chance to remember your business and they may even shoot you an email!

7. They’ll Help You Seem Prepared

Imagine you’re at a networking event. Each conversation seems to end the same: “Do you have a business card?” Now imagine you’re the only person out of the dozens of people your potential client has met with that says “no.”

Chances are you won’t come off as technology-forward, but rather unprepared. “Who shows up to a business event without a card?” they think as you quickly lose a sale. Business cards are affordable and small, so it can’t hurt to carry a few with you so you seem prepared and professional wherever you go.

8. They Legitimize Your Business

The importance of business cards can’t be overlooked when you’re just starting out. They are the easiest way to create a professional image while your website and advertising efforts are still in the works.

Let’s say you show up at a business meeting with potential clients or investors. You tell them all about your startup but are empty-handed when they ask for a business card. They may begin to think that your company is fake or that you don’t know what you’re doing.

But having that tiny card to hand out helps to show that your business is real. They can now see that you have solid contact information and have started your branding attempts by creating personal contact cards.

Why Personal Business Cards Matter

You may be wondering if business cards are still important in a technology-focused world. Although technology has touched many aspects of business, it hasn’t made personal business cards obsolete. As an affordable, yet important part of your success, business cards shouldn’t be overlooked.

Are you ready to wow people with your business card? Check out our product page for unique business cards.

Real Estate Business Cards: The Do’s and Don’ts

Real estate business cards can do wonders for your business. Here’s a guide on the do’s and the don’ts when it comes to your calling card.

Believe it or not, swapping business cards with someone is a practice that’s over 600 years old. While the world is going digital, conferences, meetings, and offices are still investing in business cards because they still work. If you’re in the real estate business, having real estate business cards on you at all times could help you win business and generate leads.

In the home and housing industry, word of mouth or personal contact are 80% more effective than traditional marketing. Meeting someone who you’re going to work with builds trust and helps to ease communications. For someone in the real estate industry, knowing your clients personally allows you to cater to them individually.

If you’re trying to figure out what you should leave with potential clients, a great business card will pique their interest. Here are some of the main Dos and Don’ts for real estate business cards.

Do: Focus on Design

Your business card should be able to communicate what your business is about through every element on the card. There’s not a whole lot of space to deal with, so you need to be economical. You also need to consider what kind of business you are.

A simple, easily legible card with a sans serif font, black on white, is easy to design and lets you turn your focus back to your work. If you’re the kind of person who gets straight to the point, your real estate business cards should say that.

If you’re focused on family homes or apartments for a younger crowd, you can be a little more relaxed and be colorful. Beautiful design can speak volumes.

Make sure you have all of the essentials on there. You need to have three ways for people to contact you. An email address, a phone number, and your office address work for this.

Be sure you’ve got a website listed on it and make sure you’ve updated the design before you start sending people there. If you have professional social media, you can swap this out for your office address.

Get to know about cardstock. It makes a difference in cost of pennies, but weight matters when you hand people a card that’s physically different than others.

Different regions have different licensing schemes, so you may have to include your MLS number. If you’re a member of NAR, you need to include the term as “REALTOR(R)”.

Don’t: Ignore Trends

Look at any major website and you’ll notice that there’s lots of white space around. Website design has caught on to the fact that clutter, animation, and lots of extra features aren’t always attractive to people.

Cluttering your card is just as much of a turn off as a cluttered office.

If you still have a fax number listed on your card, you might as well be handing potential clients a carrier pigeon. No one is using fax except the most outdated offices on the planet.

Once you’ve included your most vital contact info, everything else is up for the chopping block.

Do: Brand Yourself

You’re competing with a whole lot of other real estate professionals when you’re out there talking to clients. Even if you say the right things and have the right experience, people are fickle and you could end up losing out to someone who has a stronger brand.

People need to hear your name three times before they remember you. Seeing your face is an added bonus. Get a professional headshot done and consider including it on your card. For under $200, you should be able to get a series of photographs to use on your website and print materials.

Some networking events have booths where you can get them done for free.

See if you can hire a friend or a young designer to create a simple logo for you and your brand. Use it on everything you print out and on your website.

Don’t: Overlook Industry Standards

If you have a lending partner or work with a larger company, co-brand with them. It could add a lot of clout to your own brand and help win over clients who are wary about working with a name they don’t know.

If there are compliance regulations that are important to your broker or larger firm, make sure you follow their lead. You don’t want to ruin a relationship with a business card.

Your real estate business cards have a purpose. While most cards are made of the same paper weight at the same size, the industry is moving forward. More people are having oddly shaped, square, or even metal business cards made for their real estate business.

Think about ways to differentiate yourself from the rest of the pack.

Do: Make Each Exchange Count

If you’ve got the design down and have branded yourself well, you just need to get your real estate business cards into the hands of your clients. Everything else from here on relies on personality.

If you’ve never had a business card to hand out before, it can feel a little awkward. Be polite if you’re in the middle or end of a conversation. Ask if you can hand them your card.

Handing out without the right attitude will get your card thrown out with the trash. A good delivery will get that card in their wallet and later into their contacts.

If you’ve had a great conversation, this is a natural move. If you’re not sure, tread carefully.

Get a feeling for the dynamic. If this is someone you admire or who has more of an impact than you do, ask gracefully. If this person is your equal, ask confidently.

If you feel like you’ve got more of an impact than the person you’re speaking with, don’t show it at this moment or your card will end up being tossed immediately.

Don’t: Waste Your Cards

Get to know who you think you’ll be working with in the future. Establish some sincere connections and take the time to reach out first to people who you exchange cards with,.

Don’t waste cards on someone you don’t think you’ll do business with unless you really hit it off and just want a way to become friends.

Real Estate Business Cards Can Make An Impact

If you get good at handing out your cards, you could be racking up leads everywhere. Exchanging cards means you have the chance to reach out first and see what you can do for something. The whole process is win-win.

If you’re ready to find the perfect card for your brand, contact us to learn about the latest design trends.

 

The Ultimate Calling Card: Why Your Business Card Design Speak Volumes

The Ultimate Calling Card: Why Your Business Card Design Speak Volumes

Calling Card: Why Your Business Card Design Matters

Your business card is going to be the thing people refer to as they consider calling you to use your services. Does your business card design say “hire me”?

The reports that you may have heard about the death of the business card are greatly exaggerated. Business cards are just as important as ever, and so is business card design.

In fact, it’s more important than ever to have an efficient and engaging business card, even in this world of digital-everything.

Here are some of the things that a professionally designed and printed business card says about you.

“It’s Great To Meet You. Truly!”

In this day, you might be shocked to know how much business is still done and how many leads are acquired via good old-fashioned face-to-face networking.

In fact, consider these stats:

  • The close rate for in-person meetings is 40%
  • 85% of jobs are filled through networking
  • 72% of people say their impressions are impacted by how someone appears and their handshake.

The tasteful exchange of a professional business card is still a deal-breaking or making step in meeting someone, whether it’s a would-be client or would-be boss.

Millenials Love Business Cards

There is also a giant myth out there that Millenials don’t appreciate or like business cards. Nothing could be further from the truth.

They’re a generation that’s grown up with digital requests every single day. “Add me,” “Follow me,” “Like me,” “Share me.” So this piece of tangible connection is still a bit novel to them. They’re far more likely to examine the card thoroughly and keep it.

This generation, surprisingly, has a real love affair with paper and print. They’re more likely to respond to old-school paper things that Generation Xers took for granted, like business cards, greeting cards, and public libraries.

“I’m a Professional”

Professional business card design can also instantly help you stand out as a serious professional and someone to be taken seriously.

A bad card is arguably worse than no card at all. Many people will think, “If this person claims to be a pro, but didn’t put any serious thought or money into their business card design, it’s probably indicative of how they treat everything else.”

But if you’re presented with an impressive card, you’re going to feel impressed. You will instantly put this new acquaintance in a different thought-space than most other people you meet.

They will be fresher in your mind when you’re in need of their product or service or need to refer a friend their way.

Simply put, cheap cards make you look cheap. And not cheap and in an “affordable and good value” sort of way. Cheap as in, “Low quality and cheap for a reason.”

I Know How to Blend New Media and Old-School Tactics

Another misconception is that you hand someone a business card and wait/ hope for them to call. That may have been how things were done 15 years ago, but no longer.

Business cards don’t replace digital forms of communication, they complement them, perfectly.

If you have a current offer or promotion, you need to create a custom business card design just for this promo. And your card needs to feature the offer and a specific call-to-action.

Don’t just send people to a static landing page. That’s a good way to waste traffic. Instead, send them to a custom landing page that matches the exact same look, feel, and branding as the card.

Also, make sure your offer is front and center. If your card-recipient is promised a free consultation and the landing page makes no mention of a free consultation, your target is going to think they have arrived in the wrong place and leave.

Use a custom landing page, with a specific headling and greeting. Also, make sure you use a simple URL like YourBusiness.com/YourOffer. That way it’s easy to type in with no mistakes, and you can use the custom URL to track your results.

I’m Organized and Efficient

A messy and cluttered business card doesn’t help you come off as professional. If your card is a mess, you look like a mess.

Of course, with so many possible touch-points in today’s workplace, your business card could have your

  • Name
  • Phone number
  • Website
  • Email
  • LinkedIn, Facebook or Instagram
  • Tagline
  • Picture

The challenge of smart business card design is getting as much information as possible across, while still keeping a simple and clean look.

One “hack” that a lot of people are embracing is the QR code. That way, people can just scan your card with their smartphones to get all of your contact information, yet you’ve left room for brilliant design or artwork on the card itself.

“I’m Better Than the Other Guys”

This is really a way to differentiate yourself from the competition and stand above them.

Let’s say you’re thinking about hiring Company A or Company B. The rep from Company A was nice enough and you’ve got their pretty standard business cards somewhere in your desk.

But, the sales rep from Company B gave you a very cool metal business card. It’s still on your desk because you’ve shown at least 3 people how neat the card is.

Who do you think will get the account?

It’s important to stand out. That being said, don’t look like you’re trying too hard. People have experimented with various levels of shapes and sizes for their business card design.

Don’t go too far out into left field. Your card needs to stand out, but never at the expense of your targets being able to pocket and carry your business cards.

Let’s Talk About Your Business Card Design

Since 2003, we’ve been the leading specialist in metal business cards, in a wide variety of metal finishes including gold, black, copper and stainless steel, as well as spot colors and custom die cut shapes.

What can we do for you? Find out by clicking here for a free quote today!