The Ultimate Calling Card: Why Your Business Card Design Speak Volumes

The Ultimate Calling Card: Why Your Business Card Design Speak Volumes

Calling Card: Why Your Business Card Design Matters

Your business card is going to be the thing people refer to as they consider calling you to use your services. Does your business card design say “hire me”?

The reports that you may have heard about the death of the business card are greatly exaggerated. Business cards are just as important as ever, and so is business card design.

In fact, it’s more important than ever to have an efficient and engaging business card, even in this world of digital-everything.

Here are some of the things that a professionally designed and printed business card says about you.

“It’s Great To Meet You. Truly!”

In this day, you might be shocked to know how much business is still done and how many leads are acquired via good old-fashioned face-to-face networking.

In fact, consider these stats:

  • The close rate for in-person meetings is 40%
  • 85% of jobs are filled through networking
  • 72% of people say their impressions are impacted by how someone appears and their handshake.

The tasteful exchange of a professional business card is still a deal-breaking or making step in meeting someone, whether it’s a would-be client or would-be boss.

Millenials Love Business Cards

There is also a giant myth out there that Millenials don’t appreciate or like business cards. Nothing could be further from the truth.

They’re a generation that’s grown up with digital requests every single day. “Add me,” “Follow me,” “Like me,” “Share me.” So this piece of tangible connection is still a bit novel to them. They’re far more likely to examine the card thoroughly and keep it.

This generation, surprisingly, has a real love affair with paper and print. They’re more likely to respond to old-school paper things that Generation Xers took for granted, like business cards, greeting cards, and public libraries.

“I’m a Professional”

Professional business card design can also instantly help you stand out as a serious professional and someone to be taken seriously.

A bad card is arguably worse than no card at all. Many people will think, “If this person claims to be a pro, but didn’t put any serious thought or money into their business card design, it’s probably indicative of how they treat everything else.”

But if you’re presented with an impressive card, you’re going to feel impressed. You will instantly put this new acquaintance in a different thought-space than most other people you meet.

They will be fresher in your mind when you’re in need of their product or service or need to refer a friend their way.

Simply put, cheap cards make you look cheap. And not cheap and in an “affordable and good value” sort of way. Cheap as in, “Low quality and cheap for a reason.”

I Know How to Blend New Media and Old-School Tactics

Another misconception is that you hand someone a business card and wait/ hope for them to call. That may have been how things were done 15 years ago, but no longer.

Business cards don’t replace digital forms of communication, they complement them, perfectly.

If you have a current offer or promotion, you need to create a custom business card design just for this promo. And your card needs to feature the offer and a specific call-to-action.

Don’t just send people to a static landing page. That’s a good way to waste traffic. Instead, send them to a custom landing page that matches the exact same look, feel, and branding as the card.

Also, make sure your offer is front and center. If your card-recipient is promised a free consultation and the landing page makes no mention of a free consultation, your target is going to think they have arrived in the wrong place and leave.

Use a custom landing page, with a specific headling and greeting. Also, make sure you use a simple URL like YourBusiness.com/YourOffer. That way it’s easy to type in with no mistakes, and you can use the custom URL to track your results.

I’m Organized and Efficient

A messy and cluttered business card doesn’t help you come off as professional. If your card is a mess, you look like a mess.

Of course, with so many possible touch-points in today’s workplace, your business card could have your

  • Name
  • Phone number
  • Website
  • Email
  • LinkedIn, Facebook or Instagram
  • Tagline
  • Picture

The challenge of smart business card design is getting as much information as possible across, while still keeping a simple and clean look.

One “hack” that a lot of people are embracing is the QR code. That way, people can just scan your card with their smartphones to get all of your contact information, yet you’ve left room for brilliant design or artwork on the card itself.

“I’m Better Than the Other Guys”

This is really a way to differentiate yourself from the competition and stand above them.

Let’s say you’re thinking about hiring Company A or Company B. The rep from Company A was nice enough and you’ve got their pretty standard business cards somewhere in your desk.

But, the sales rep from Company B gave you a very cool metal business card. It’s still on your desk because you’ve shown at least 3 people how neat the card is.

Who do you think will get the account?

It’s important to stand out. That being said, don’t look like you’re trying too hard. People have experimented with various levels of shapes and sizes for their business card design.

Don’t go too far out into left field. Your card needs to stand out, but never at the expense of your targets being able to pocket and carry your business cards.

Let’s Talk About Your Business Card Design

Since 2003, we’ve been the leading specialist in metal business cards, in a wide variety of metal finishes including gold, black, copper and stainless steel, as well as spot colors and custom die cut shapes.

What can we do for you? Find out by clicking here for a free quote today!

Why Small Business Owners Need Beautiful Business Cards

Why Small Business Owners Need Beautiful Business Cards

Are you debating whether business cards are a must for you? Read here to learn why small business owners need beautiful business cards.

With nearly 30 million business cards printed daily, there is clearly still a big market for these cards.

While it may seem like everyone connects digitally, the ease can make it less personal and less memorable. When you have a great conversation with someone who hands out beautiful business cards, you remember that interaction for a while.

Whether you go to a lot of business conferences or live in a small community, you never know when you’re going to run into someone to do business with. Having to tell someone that you don’t have a card or write your number on a scrap piece of paper just seems unprofessional.

You could be losing business by not having a card. Here are 4 reasons why you should have beautiful business cards made for your company.

1. Think About First Impressions

Your business cards allow you to say a lot about the business you do without having to sell it all on words alone. While people talk a big game, pulling out a perfectly designed card says that you’re professional.

You can also use them to describe a little bit of your personality. If you work in a creative field, your business cards can say a lot about who you are and what you do. A card that stands out will end up on the top of the pile.

2. Personal Yet Cost Effective

Handing a business card to someone gives them a personal reminder of your interaction. If you write an additional piece of information on the back for them, it seems even more special.

You can be getting cards for as cheap as 10? or less. Why not hand one out and make a great statement that stands out from the pile of digital requests and spam they’re getting on a daily basis?

3. You’ll Look Prepared

You can help seal the deal on the casual conversation when you pull out your business card. By handing out a card, you turn small talk into a business conversation and build trust.

When the person you’re speaking with sees your name and contact in ink, they’ll connect you with an image of professionalism.

4. Easy to Be in Touch

Not everyone carries a pen and spare paper on them. Then once you hand that paper over to someone, how do you know it won’t get mixed up with a bunch of other scraps to be forgotten about forever?

Giving someone a clearly marked card with your information makes it easy for them to get in touch with you and remember your name. You won’t have to worry about your number being entered incorrectly in their phone. It’s all on the card.

Beautiful Business Cards Lead to More Business

Handing out beautiful business cards allows you to stand out from the pack. A well-designed business card can be a piece of art.

If you’re ready to create the perfect business cards that reflect your business’s uniqueness, contact us to get started or fill out our quote form for a free quote.

Top 4 Entrepreneur Characteristics of a Business Owner

Starting your own business isn’t easy. Those who have been successful share 4 major entrepreneur characteristics that get their business off the ground.

Entrepreneurship has long been a key characteristic of the American Dream. Starting a business enables you to be your own boss, create employment opportunities and fuel economic growth.

However, entrepreneurship is all but a rosy journey.

The statistics tell a grim story. Only about 20 percent of businesses live long enough to celebrate their first birthday.

Clearly, business owners need more than a ground-breaking products or services to build successful companies. They also need impeccable entrepreneur characteristics.

In this article, we’re sharing the top four traits you need to succeed as a business owner.

1. The Ability to Solve a Problem

You’re dead wrong if you think entrepreneurship is all about setting up a retail store and selling just about any consumer product.

Entrepreneurship is all about offering a product or service that solves a particular problem facing your community. To create such a product, you need to be a natural problem solver.

Think of any great companies and you’ll see a problem being solved. Take Amazon, for instance. Its founder, Jeff Bezos, wanted to make it easier for people to buy books with a few clicks. Today, the company’s is the world’s largest online retailer, and it has made shopping incredibly easier.

Look around you and identify the problems people are facing and try to provide a solution.

2. A Passion for Entrepreneurship

Even though colleges and universities have been offering entrepreneurship courses for as long as higher education has been around, education alone won’t make you a successful business owner.

You need to be passionate about entrepreneurship. This passion is not acquired in school. It’s a deeply personal trait that only you can nurture.

You have to be passionate about your product or business. More often than not, it’s passion that will keep you from burning out when you need to put in the long hours. Passion will keep you going even when nobody believes in you.

3. A Love for Taking Risks

In many ways, starting a business is a risky move.

Perhaps you’ve cashed out your 401k, taken out personal loans and even borrowed from friends in a bid to raise enough capital to start the business. If the venture fails, you stand to lose a lot.

Given these circumstances, quitting while it’s still not too late can be a tempting prospect. But if you quit, you don’t deserve to be an entrepreneur.

Entrepreneurship is about having the courage to defeat the fear of the unknown and dive into uncharted territory. Your love for taking risks must remain unshaken.

4. Eloquence and Professionalism

To wind up this list of entrepreneur characteristics, we’re discussing the power of eloquence and professionalism for business owners.

You see, it’s the dream of every entrepreneur to build billion-dollar empires. To achieve this, you need to lead a team of talented employees, and seek more funding. Inevitably, at some point you’ll need to pitch your business to investors. But how will you do this successfully if you don’t ooze eloquence and professionalism?

You need to invest in great business cards, polish your sense of style and work on your speaking and presentation skills.

Final Thoughts on Entrepreneur Characteristics

Small business is the lifeblood of the American economy.

If you’re taking the bold step to start your own outfit, you now know the traits you need to be an accomplished and successful business owner. Solve a problem, be passionate, take risks and embrace professionalism.

While we can’t help you with the first three traits, we can help you cut a professional image. With our business card service, you’re sure to get a card that stands out from the rest.

Get in touch with us to learn more or call us at 877-337-2291.

 

How to Create Better Quality Business Cards

How to Create Better Quality Business Cards

Having high quality business cards helps entrepreneurs set themselves apart as professionals. Here’s what you need to for a better first impression.

Running a business comes with many responsibilities and making sure you have awesome business cards to present your customers tops the list.

And even though our world is leaning toward a more paperless environment, business cards are still a core necessity for businesses to market properly. It’s all about that first impression.

If you’ve found yourself in a position where you need to create quality business cards, but don’t know where to start, you’ve come to the right place. Here, we’re discussing creative techniques and design principles to get you started. Keep reading to learn more.

Don’t Use Up All the Space

Sometimes a simple statement is quite enough. If you think you can get away with a trademark logo or other simple design, do it. There’s no need to use up the whole card, especially if your business is well known. Save the ‘whitespace’ for a presentation of your business card.

Using quality cardstock or other material will make an impact with a card design that doesn’t take up a lot of space. Allow your business card to do all your marketing for you.

Use Creative Shapes

We’ve moved on past the olden days when business cards were simply 3.5″ x 2″ rectangles.

Get creative with your cards and make them into all different shapes. Circle, square, even star-shaped cards will make your business stand out from the crowd. People may also be less likely to throw these cards away.

Illustrate

Whether you can come up with a drawing of your own or you plan to use graphics, it’s important to consider illustrations for your business cards.

Illustrations will add significance to your cards in light of the art they display. It will make them more memorable and perhaps even fun for the recipient to keep in their wallet.

Make light of your business with illustrations that employ your creativity and company values. It could help to stick it in people’s minds.

Make It Fun

Creativity is all about bringing out your inner child. Remember arts and crafts hour at school when you were young? Tap into that and make your business cards fun.

Create a business card that tells your customers and clients who you are and how silly you are at heart.

Be Funny

You can also be funny on your cards. Sarcasm probably isn’t a good idea but witty statements and silly questions are a good way to capture your card recipient’s attention.

Use the front of the card to ask a joke and use the back of the card to answer the question with your information there. You can be corny or dry, whatever your comedic taste.

Add a Photo

Some businesses could benefit from adding a personalized photo. This rings true for entrepreneurs and individual proprietors that are marketing themselves.

Putting a face with a name helps people to remember who they’re dealing with and it adds a personal touch.

Quality Business Cards

Creating unique and effective business cards is all about using your own creativity combined with professionalism. It’s not supposed to be difficult or scary to choose a business card design that will suit your business’ needs. Just prepare yourself for the wide varieties available.

If you truly want something unique in quality business cards, contact us. We’re here to help.

 

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4 Essential Traits of Modern Business Cards You Need To know

4 Essential Traits of Modern Business Cards To Know

Modern business cards feature distinctive traits that make them worth sharing with people. Click here for four essential traits your cards should possess

Modern business cards are expected to perform many tasks in today’s competitive business climate. They need to communicate your brand and provide information clearly. They should stand out from a pile of cards collected at the same event or those left in a stack by a heavily trafficked area.
In the age of digital marketing, business cards are one of the last remaining pieces of collateral your company will distribute in the real world, as opposed to cyberspace. They need to be effective and different!

Here are four essential traits you need to consider in choosing a memorable business card.

1. Space

Modern business cards use their small space strategically. By including a website URL or a QR code on the card, you no longer need to include every detail like a mailing address or fax number.
Your target should be able to obtain all the information they need about your company at a glance: the logo, tagline, your name and email address, and website address.

2. Material

With such a short time to make an impression, details count. The feel and weight of a business card can make all the difference in making yours distinctive from others.
Metal business cards are a hot trend in industries like entertainment, design, and finance. Their solid weight and style make a singular impression of durability and sophistication. Simple card stock just looks flimsy in comparison!
People are also less likely to throw out metal cards: they become a cool conversation piece.

3. Font

It may seem self-explanatory, but make sure people can read the font on your business card. If you are handing out cards at an evening networking event where the lights are low, you don’t want people having to squint to figure out what they are reading.
Gothic and other elaborate fonts may look exotic, but they are no good to your brand if they cannot be understood. Modern business cards need to convey their message easily. Don’t make it harder than it has to be with a fancy, hard-to-read font.

4. Color

You come home from a networking event with a stack of business cards: which one grabs your attention? The one that looks different from the rest.
Surprisingly, a majority of business cards are still printed on paper in various shades of white. Unless your industry is very conservative like banking or law, why not stand out from the crowd with a bold choice in color? Black and metallic shades make a dramatic statement that refuses to be overlooked.

Modern Business Cards: One Chance to Make a Lasting Impression

In the internet era of fleeting impressions, you have only seconds to make a lasting statement on who you are and why someone should keep your contact information. By handing someone a business card with heft and style, you gain an advantage over your competition and make it more likely your prospect will keep your card and call you back.
For more information on metal cards which deliver results, contact us.  Our talented team of artists are waiting to help you with your next business card design. All artwork is free and we also offer free shipping in the US. Get a free quote today or call us at 877-337-2291