Calling Card: Why Your Business Card Design Matters

Your business card is going to be the thing people refer to as they consider calling you to use your services. Does your business card design say "hire me"?

The reports that you may have heard about the death of the business card are greatly exaggerated. Business cards are just as important as ever, and so is business card design.

In fact, it's more important than ever to have an efficient and engaging business card, even in this world of digital-everything.

Here are some of the things that a professionally designed and printed business card says about you.

"It's Great To Meet You. Truly!"

In this day, you might be shocked to know how much business is still done and how many leads are acquired via good old-fashioned face-to-face networking.

In fact, consider these stats:

The tasteful exchange of a professional business card is still a deal-breaking or making step in meeting someone, whether it's a would-be client or would-be boss.

Millenials Love Business Cards

There is also a giant myth out there that Millenials don't appreciate or like business cards. Nothing could be further from the truth.

They're a generation that's grown up with digital requests every single day. "Add me," "Follow me," "Like me," "Share me." So this piece of tangible connection is still a bit novel to them. They're far more likely to examine the card thoroughly and keep it.

This generation, surprisingly, has a real love affair with paper and print. They're more likely to respond to old-school paper things that Generation Xers took for granted, like business cards, greeting cards, and public libraries.

"I'm a Professional"

Professional business card design can also instantly help you stand out as a serious professional and someone to be taken seriously.

A bad card is arguably worse than no card at all. Many people will think, "If this person claims to be a pro, but didn't put any serious thought or money into their business card design, it's probably indicative of how they treat everything else."

But if you're presented with an impressive card, you're going to feel impressed. You will instantly put this new acquaintance in a different thought-space than most other people you meet.

They will be fresher in your mind when you're in need of their product or service or need to refer a friend their way.

Simply put, cheap cards make you look cheap. And not cheap and in an "affordable and good value" sort of way. Cheap as in, "Low quality and cheap for a reason."

I Know How to Blend New Media and Old-School Tactics

Another misconception is that you hand someone a business card and wait/ hope for them to call. That may have been how things were done 15 years ago, but no longer.

Business cards don't replace digital forms of communication, they complement them, perfectly.

If you have a current offer or promotion, you need to create a custom business card design just for this promo. And your card needs to feature the offer and a specific call-to-action.

Don't just send people to a static landing page. That's a good way to waste traffic. Instead, send them to a custom landing page that matches the exact same look, feel, and branding as the card.

Also, make sure your offer is front and center. If your card-recipient is promised a free consultation and the landing page makes no mention of a free consultation, your target is going to think they have arrived in the wrong place and leave.

Use a custom landing page, with a specific headling and greeting. Also, make sure you use a simple URL like YourBusiness.com/YourOffer. That way it's easy to type in with no mistakes, and you can use the custom URL to track your results.

I'm Organized and Efficient

A messy and cluttered business card doesn't help you come off as professional. If your card is a mess, you look like a mess.

Of course, with so many possible touch-points in today's workplace, your business card could have your

The challenge of smart business card design is getting as much information as possible across, while still keeping a simple and clean look.

One "hack" that a lot of people are embracing is the QR code. That way, people can just scan your card with their smartphones to get all of your contact information, yet you've left room for brilliant design or artwork on the card itself.

"I'm Better Than the Other Guys"

This is really a way to differentiate yourself from the competition and stand above them.

Let's say you're thinking about hiring Company A or Company B. The rep from Company A was nice enough and you've got their pretty standard business cards somewhere in your desk.

But, the sales rep from Company B gave you a very cool metal business card. It's still on your desk because you've shown at least 3 people how neat the card is.

Who do you think will get the account?

It's important to stand out. That being said, don't look like you're trying too hard. People have experimented with various levels of shapes and sizes for their business card design.

Don't go too far out into left field. Your card needs to stand out, but never at the expense of your targets being able to pocket and carry your business cards.

Let's Talk About Your Business Card Design

Since 2003, we've been the leading specialist in metal business cards, in a wide variety of metal finishes including gold, black, copper and stainless steel, as well as spot colors and custom die cut shapes.

What can we do for you? Find out by clicking here for a free quote today!

"*" indicates required fields

Your Name*
MM slash DD slash YYYY
Please select the type of metal you would like for your metal product.
Please select the type of finish option you would like on your card.
Please add any and all information you would like on your metal card. Please include phone, website, address, phone, etc etc.
Premium Options Done to Metal
Premium options done to the metal enhance the aesthetics of the card but do cost extra. Please select all that apply.
Premium Options Added to the Metal
Premium options added to the metal increase the functionality of your cards but do cost extra. Please select all that apply.
Please add additional details about your cards or card design here including color, shape, printing, item location or finish preferences. If you did not upload artwork please describe the look you're going for.
Please enter a promotional code if you received one from an employee.
Max File Size: 20MB Allowed file extensions: jpg, pdf, png, gif, jpeg, ai, tif, svg, eps, doc, bmp
Accepted file types: jpg, pdf, png, gif, jpeg, ai, tif, psd, eps, doc, bmp, Max. file size: 40 MB.
Accepted file types: jpg, pdf, png, gif, jpeg, ai, tif, psd, eps, doc, bmp, Max. file size: 40 MB.
Max File Size: 20MB Allowed file extensions: jpg, pdf, png, gif, jpeg, ai, tif, svg, eps, doc, bmp
This field is for validation purposes and should be left unchanged.

Are you debating whether business cards are a must for you? Read here to learn why small business owners need beautiful business cards.

With nearly 30 million business cards printed daily, there is clearly still a big market for these cards.

While it may seem like everyone connects digitally, the ease can make it less personal and less memorable. When you have a great conversation with someone who hands out beautiful business cards, you remember that interaction for a while.

Whether you go to a lot of business conferences or live in a small community, you never know when you're going to run into someone to do business with. Having to tell someone that you don't have a card or write your number on a scrap piece of paper just seems unprofessional.

You could be losing business by not having a card. Here are 4 reasons why you should have beautiful business cards made for your company.

1. Think About First Impressions

Your business cards allow you to say a lot about the business you do without having to sell it all on words alone. While people talk a big game, pulling out a perfectly designed card says that you're professional.

You can also use them to describe a little bit of your personality. If you work in a creative field, your business cards can say a lot about who you are and what you do. A card that stands out will end up on the top of the pile.

2. Personal Yet Cost Effective

Handing a business card to someone gives them a personal reminder of your interaction. If you write an additional piece of information on the back for them, it seems even more special.

You can be getting cards for as cheap as 10? or less. Why not hand one out and make a great statement that stands out from the pile of digital requests and spam they're getting on a daily basis?

3. You'll Look Prepared

You can help seal the deal on the casual conversation when you pull out your business card. By handing out a card, you turn small talk into a business conversation and build trust.

When the person you're speaking with sees your name and contact in ink, they'll connect you with an image of professionalism.

4. Easy to Be in Touch

Not everyone carries a pen and spare paper on them. Then once you hand that paper over to someone, how do you know it won't get mixed up with a bunch of other scraps to be forgotten about forever?

Giving someone a clearly marked card with your information makes it easy for them to get in touch with you and remember your name. You won't have to worry about your number being entered incorrectly in their phone. It's all on the card.

Beautiful Business Cards Lead to More Business

Handing out beautiful business cards allows you to stand out from the pack. A well-designed business card can be a piece of art.

If you're ready to create the perfect business cards that reflect your business's uniqueness, contact us to get started or fill out our quote form for a free quote.

"*" indicates required fields

Your Name*
MM slash DD slash YYYY
Please select the type of metal you would like for your metal product.
Please select the type of finish option you would like on your card.
Please add any and all information you would like on your metal card. Please include phone, website, address, phone, etc etc.
Premium Options Done to Metal
Premium options done to the metal enhance the aesthetics of the card but do cost extra. Please select all that apply.
Premium Options Added to the Metal
Premium options added to the metal increase the functionality of your cards but do cost extra. Please select all that apply.
Please add additional details about your cards or card design here including color, shape, printing, item location or finish preferences. If you did not upload artwork please describe the look you're going for.
Please enter a promotional code if you received one from an employee.
Max File Size: 20MB Allowed file extensions: jpg, pdf, png, gif, jpeg, ai, tif, svg, eps, doc, bmp
Accepted file types: jpg, pdf, png, gif, jpeg, ai, tif, psd, eps, doc, bmp, Max. file size: 40 MB.
Accepted file types: jpg, pdf, png, gif, jpeg, ai, tif, psd, eps, doc, bmp, Max. file size: 40 MB.
Max File Size: 20MB Allowed file extensions: jpg, pdf, png, gif, jpeg, ai, tif, svg, eps, doc, bmp
This field is for validation purposes and should be left unchanged.
crossmenuchevron-down