4 Essential Traits of Modern Business Cards You Need To know

4 Essential Traits of Modern Business Cards To Know

Modern business cards feature distinctive traits that make them worth sharing with people. Click here for four essential traits your cards should possess

Modern business cards are expected to perform many tasks in today’s competitive business climate. They need to communicate your brand and provide information clearly. They should stand out from a pile of cards collected at the same event or those left in a stack by a heavily trafficked area.

In the age of digital marketing, business cards are one of the last remaining pieces of collateral your company will distribute in the real world, as opposed to cyberspace. They need to be effective and different!

Here are four essential traits you need to consider in choosing a memorable business card.

1. Space

Modern business cards use their small space strategically. By including a website URL or a QR code on the card, you no longer need to include every detail like a mailing address or fax number.

Your target should be able to obtain all the information they need about your company at a glance: the logo, tagline, your name and email address, and website address.

2. Material

With such a short time to make an impression, details count. The feel and weight of a business card can make all the difference in making yours distinctive from others.

Metal business cards are a hot trend in industries like entertainment, design, and finance. Their solid weight and style make a singular impression of durability and sophistication. Simple card stock just looks flimsy in comparison!

People are also less likely to throw out metal cards: they become a cool conversation piece.

3. Font

It may seem self-explanatory, but make sure people can read the font on your business card. If you are handing out cards at an evening networking event where the lights are low, you don’t want people having to squint to figure out what they are reading.

Gothic and other elaborate fonts may look exotic, but they are no good to your brand if they cannot be understood. Modern business cards need to convey their message easily. Don’t make it harder than it has to be with a fancy, hard-to-read font.

4. Color

You come home from a networking event with a stack of business cards: which one grabs your attention? The one that looks different from the rest.

Surprisingly, a majority of business cards are still printed on paper in various shades of white. Unless your industry is very conservative like banking or law, why not stand out from the crowd with a bold choice in color? Black and metallic shades make a dramatic statement that refuses to be overlooked.

Modern Business Cards: One Chance to Make a Lasting Impression

In the internet era of fleeting impressions, you have only seconds to make a lasting statement on who you are and why someone should keep your contact information. By handing someone a business card with heft and style, you gain an advantage over your competition and make it more likely your prospect will keep your card and call you back.

For more information on metal cards which deliver results, contact us.  Our talented team of artists are waiting to help you with your next business card design. All artwork is free and we also offer free shipping in the US. Get a free quote today or call us at 877-337-2291

Top 10 Networking Ideas for New Entrepreneurs

Top 10 Networking Ideas for New Entrepreneurs

Top 10 Networking Ideas for New Entrepreneurs

Brand new on the entrepreneurial scene? It’s time to start mingling. Here are the 10 best networking ideas for new and introverted entrepreneursFor new entrepreneurs, networking is the best way to build business relationships and get your name out there.

But it can be hard to stand out. How do you make an impression on potential investors and customers?

Here are some innovative networking ideas that are sure to grow your business:

Top 10 Networking Ideas for New Entrepreneurs

Formulate a Pitch

Your elevator pitch will make or break your business in its early stages. Keep it short and sweet.

Detail exactly what your business has to offer and why you are positioned to do it the best.

Make an Impression at Local Events

Attend networking events in your area and spread the word about your fledgling business. Dress the part, and know your stuff.

These events give you the opportunity to connect with your local client base. The more people you make an impression on at these events, the more profit you can make in the long run.

Scope Out The Competition

Part of successful networking is knowing the players in your market. What are other, similar businesses that may be more established doing to spread the word about their services?

This puts you in the position to offer what your competitors do not, allowing you to rise above the pack.

Unique Business Cards

Investors and industry professionals get handed dozens of business cards at networking events. If yours does not stand out, your company will probably be forgotten.

Metal business cards are a great way to impress your clients because they show that you are serious about becoming a leader in your industry.

Coordinate Your Own Event

Although attending public networking events can be great, they can be intimidating if you are just starting to network. Planning and executing your own event can be a great way to showcase your products and services.

Invite as many people as you want, and use the event as an opportunity to show your client base what your business is capable of.

Work on Your Conversation Skills

If you are a beginner at networking, you might find yourself forgetting your talking points or stumbling over words in front of high-level executives. Practice your conversation skills so that you come across as direct and intelligent.

Hand Out Promotional Items

Consider getting promotional items produced with your company’s logo on them. Pens, mousepads, and other useful items can make a substantial impression on your customers while acting as constant advertising.

Utilize Social Media

A major problem that some young companies have is an inability to connect with their consumer base. Social media is a great way to promote your brand and control your public image while engaging with potential clients.

Follow Through

Once you receive a potential client or investor’s contact information, wait two days and send them a follow-up email. Make it clear that their business is important to you and you will be more likely to seal the deal

Set Focused, Achievable Goals.

As an entrepreneur who is just starting out, it’s important to not spread yourself too thin. Do your research before attending any event and target those who are in the best position to help you grow your business.

For more networking ideas, please contact us! If you would like a free sample of our metal business cards click here.