4 Essential Traits of Modern Business Cards

4 Essential Traits of Modern Business Cards To Know

Modern business cards feature distinctive traits that make them worth sharing with people. Click here for four essential traits your cards should possess

Modern business cards are expected to perform many tasks in today’s competitive business climate. They need to communicate your brand and provide information clearly. They should stand out from a pile of cards collected at the same event or those left in a stack by a heavily trafficked area.

In the age of digital marketing, business cards are one of the last remaining pieces of collateral your company will distribute in the real world, as opposed to cyberspace. They need to be effective and different!

Here are four essential traits you need to consider in choosing a memorable business card.

1. Space

Modern business cards use their small space strategically. By including a website URL or a QR code on the card, you no longer need to include every detail like a mailing address or fax number.

Your target should be able to obtain all the information they need about your company at a glance: the logo, tagline, your name and email address, and website address.

2. Material

With such a short time to make an impression, details count. The feel and weight of a business card can make all the difference in making yours distinctive from others.

Metal business cards are a hot trend in industries like entertainment, design, and finance. Their solid weight and style make a singular impression of durability and sophistication. Simple card stock just looks flimsy in comparison!

People are also less likely to throw out metal cards: they become a cool conversation piece.

3. Font

It may seem self-explanatory, but make sure people can read the font on your business card. If you are handing out cards at an evening networking event where the lights are low, you don’t want people having to squint to figure out what they are reading.

Gothic and other elaborate fonts may look exotic, but they are no good to your brand if they cannot be understood. Modern business cards need to convey their message easily. Don’t make it harder than it has to be with a fancy, hard-to-read font.

4. Color

You come home from a networking event with a stack of business cards: which one grabs your attention? The one that looks different from the rest.

Surprisingly, a majority of business cards are still printed on paper in various shades of white. Unless your industry is very conservative like banking or law, why not stand out from the crowd with a bold choice in color? Black and metallic shades make a dramatic statement that refuses to be overlooked.

Modern Business Cards: One Chance to Make a Lasting Impression

In the internet era of fleeting impressions, you have only seconds to make a lasting statement on who you are and why someone should keep your contact information. By handing someone a business card with heft and style, you gain an advantage over your competition and make it more likely your prospect will keep your card and call you back.

For more information on metal cards which deliver results, contact us.  Our talented team of artists are waiting to help you with your next business card design. All artwork is free and we also offer free shipping in the US. Get a free quote today or call us at 877-337-2291

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